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Email Marketing

How Tim Ferriss Turned 300k Inactive Email Subscribers Into Raving Fans

Nathan Thompson Oct 12, 2015 4
Between his bestselling 4-Hour book series, popular 4-Hour Workweek blog and investing in and advising top tech companies such as Uber and Twitter, it's difficult to deny that Tim Ferriss knows a thing or two about optimization. Collecting…
Email Marketing

What Else Can I Test….To Increase Email Click-through?

Nathan Thompson Jun 28, 2010 5
Maxed out your email testing ideas? Research analyst Nathan Thompson reaches down into his big bag of tests to pull out a few things you might not have tried yet…
SEO

Google Caffeine: Use social media and quality content to get a jolt for your site

Nathan Thompson Jun 11, 2010 12
Google just announced its new search index, dubbed Caffeine. Read on to learn what will change, who will be affected, and what you can do about it.
Social Marketing

Social Media Marketing Human Factor: Finding the right person for the job

Nathan Thompson Jun 7, 2010 9
Social media marketing is a feedburningly hot topic for online marketers. And while many of us focus on the latest and greatest platform or technique, one fundamental question often get’s overlooked – who are the best people in your…
A/B Testing

SXSWi Recap: The digital culture embraces testing

Nathan Thompson Mar 22, 2010 2
South by Southwest is known as a breeding ground of new ideas. In fact, Twitter was launched at this conference way back in 2007. So what was the buzz about this year...
Social Marketing

SXSW 2010 Preview: How will testing impact social media?

Nathan Thompson Mar 12, 2010 1
How far can we go in testing? Nathan Thompson is going all the way to Austin to find out...

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