MarketingExperiments - Research-driven optimization, testing, and marketing ideas

When you’re trying to optimize your entire marketing funnel, and you get into internal battles, who is in charge? The answer is simple – the customer…

Get inside tips for working with the IT department from Adam Davis, the Director of Technology for MarketingExperiments…

Get inside tips for working with the IT department from Adam Davis, the Director of Technology for MarketingExperiments…

One-to-one marketing, the practice, used to be the status quo. And perhaps in a quaint little town in the south of France it still happens in the neighborhood bakery. But today, even relatively small businesses likely have a difficult…

Stumped on the next test for your e-commerce of lead generation site? Adam Lapp gives you a few ideas, including a tactic that delivered a 19.6% increase in lead generation form submissions…

A few weeks ago, we published a powerful Facebook case study that generated a lot of questions from the MarketingExperiments community of marketers. So I tracked down one of the key marketers who drove this success and dug a little deeper…

Google just announced its new search index, dubbed Caffeine. Read on to learn what will change, who will be affected, and what you can do about it.

A recent experiment illustrates the power of one-to-one conversation in marketing campaigns. This case study and more will be discussed in our free live web clinic today.

Social media marketing is a feedburningly hot topic for online marketers. And while many of us focus on the latest and greatest platform or technique, one fundamental question often get’s overlooked – who are the best people in your…

Relevance. Personalization. Customization. Whatever you want to call it, the more you can appeal to your customer as a unique individual instead of an average visitor, the greater your conversion rate will be…

Your homepage URL is likely directly connected to every dollar that flows out of your marketing budget. It's on TV commercials, business cards, even the side of a city bus. But is it optimized to meet your marketing goals? Or is your…

How can you replicate one-to-one marketing on your website? Begin with customer segmentation analysis…

Online optimization and technology offer powerful tools for improving your website and increasing your marketing ROI. But like any tool, the real challenge lies in the hand of the craftsman wielding it…

As the recent “flash crash” on Wall Street shows, entrusting important business decisions solely to technology can lead to disastrous results. If humans had been involved, would the market have dropped so steeply? Would a human have been…

In this case study, not only does the marketer drive huge growth in Facebook fans and generate hundreds of thousands of dollars, the very growth in Facebook fans becomes a proof point in media coverage…

How can you take a scientific, methodological approach to your optimization initiatives? Our Director of Sciences, Bob Kemper, sheds some light on this common question…

While data-driven marketing testing and optimization practices can help give you the insights you need to drive significant ROI gains, the numbers themselves are often not enough to win over business-level executives to your vision. Here’s…

Test your marketing intuition with a recent landing page experiment we ran here in our labs. One correct commenter will receive a free pass to an online certification course of his or her choosing. Let the games begin...

Technology is great, but you can’t blindly trust the information it tells you. In our latest community-written post, your peers share how they avoid technology blind spots and interpret data to make sure they are getting the answers they…