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Web Page Optimization: Consider this post the help desk for free trial landing pages
Senior Manager of Research and Strategy, Gina Townsend, provides optimization advice and testing suggestions for a free trial landing page from BMC Software…
Web Page Optimization: Basic principles your peers use to increase conversion
On Wednesday’s Web clinic, we’ll boil down all of our complex marketing science into a few simple principles to help you optimize your landing pages. But first, we wanted to get a sense of what your peers are currently doing…
Web Page Optimization: In search of a value proposition as fast and reliable as Verizon FiOS
Jon Powell breaks down his optimization and testing advice for a landing page aimed at customers making a complex purchase with a high lifetime value…
Landing Page Optimization: Regions Bank opts for the information underload strategy
Learn from this audience submission how to optimize the headlines, body copy, bullet points, and supporting imagery on your Web pages…
Becoming An Entrepreneur: Factors to consider when launching an Internet-based startup business
Thinking of becoming your own boss? You likely don’t have your own researcher on staff to dive into the macro trends, so borrow the insights from ours…
Social Media and the CEO: Does Twitter know more than Henry Ford?
Your boss, the customer, recently became one of the most powerful marketing forces ever…
Marketing Leader’s Perspective: No cogs allowed in social media and content marketing
Social media and content marketing are not like other tactics. You can’t just plug concept A and offer B into media C. You need a team with heart and passion…
Transparent Marketing and Social Media: Twitter and Facebook are the new Woodward and Bernstein
In the age of social media, transparent marketing is no longer much of a choice. Every company is now transparent, whether they’d like to be or not, thanks to an army of bloggers, tweeters, and Facebookies. So let’s take a look…
This Just Tested: How PPC specificity drove 21% more clicks and cut costs 66%
Learn a few simple principles to help you improve the ROI of your PPC ads…
What Else Can I Test….To Increase Email Click-through?
Maxed out your email testing ideas? Research analyst Nathan Thompson reaches down into his big bag of tests to pull out a few things you might not have tried yet…
Marketing Optimization: How your peers overcome leaks in their sales and lead generation funnels
One-off test gains are always exciting. But true ROI lies in understanding the big picture – not just where you’re winning but where you’re losing as well. Before our upcoming web clinic on this topic, let’s see what your peers are doing…
Optimizing Landing Pages
Why do customers buy? Why do they fill out a lead generation form? Heck, why did your spouse agree to marry you?
Every action your customers take is essentially a "mini-conversion" and requires clear communication of value to guide…
Holistic Marketing Optimization: What’s more likely to show up on Twitter?
When you’re trying to optimize your entire marketing funnel, and you get into internal battles, who is in charge? The answer is simple – the customer…
Web Team Roles, Web Developer: What exactly does a developer “develop,” anyway?
Get inside tips for working with the IT department from Adam Davis, the Director of Technology for MarketingExperiments…
Web Team Roles, Web Designer: Are you trying to buy bread from the butcher?
Get inside tips for working with the IT department from Adam Davis, the Director of Technology for MarketingExperiments…
One-to-One Marketing at Four Levels
One-to-one marketing, the practice, used to be the status quo. And perhaps in a quaint little town in the south of France it still happens in the neighborhood bakery. But today, even relatively small businesses likely have a difficult…
What Else Can I Test…On My E-commerce Or Lead Generation Website?
Stumped on the next test for your e-commerce of lead generation site? Adam Lapp gives you a few ideas, including a tactic that delivered a 19.6% increase in lead generation form submissions…
Social Media Case Study: Facebook plus integrated marketing helps raise $950,000
A few weeks ago, we published a powerful Facebook case study that generated a lot of questions from the MarketingExperiments community of marketers. So I tracked down one of the key marketers who drove this success and dug a little deeper…
Google Caffeine: Use social media and quality content to get a jolt for your site
Google just announced its new search index, dubbed Caffeine. Read on to learn what will change, who will be affected, and what you can do about it.
This Just Tested: How 1:1 marketing achieved 21% more clicks and 60% less unsubscribes
A recent experiment illustrates the power of one-to-one conversation in marketing campaigns. This case study and more will be discussed in our free live web clinic today.