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Competing With The Big Dogs: How to earn the visitors’ trust
Your visitors have heard it all before. Outrageous discounts. A product that does everything under the sun. So how do you earn their trust? 3 key landing page tactics to earn visitor trust for an underdog brand.
This Just Tested: Could you spot the better homepage if a 59% conversion difference were at stake?
Do you understand how the elements on your homepage contribute (or hinder) conversion? Take a look at this recent test and see if you can guess the winner…
Homepage Optimization: How your peers use keywords and communicate with visitors
The homepage is not a landing page, it is a channel. Or a storefront. Or a docent. Or a bookcover. Or, heck, maybe it is a landing page? Take a look at what your peers had to say...
B2B Marketing: Take established tradeshow best practices and adapt them for an online audience with…
Can you drive leads without driving to a convention center? Read on to here from GlobalSpec’s Chris Chariton about the possibilities for building brand and generating leads with virtual events…
Local Social Media Marketing: What’s in your pants? Not Foursquare.
Foursquare is much more valuable than traditional loyalty programs for retailers, restaurants, and other local marketers…
Local Social Media Marketing: Obama is not the mayor of the White House
If you’re a local business, or a national brand with bricks and mortar locations, here’s a few things to consider when crafting a social media marketing strategy…
Internet Marketing Research: A behind-the scenes look at MarketingExperiments Web clinics
Today we take a behind-the scenes look at MarketingExperiments Web clinics to answer some common questions of long-time attendees and introduce our clinics to new members of the MarketingExperiments community…
Anti-crowdsourcing: On (not) getting marketing ideas from your customers
Do you understand (and trust) your customers? The customer-oriented marketer communicates with customers how and when they prefer to be communicated with. But, do customers always know what they want?
Landing Page Optimization: Clean air or a free backpack? (Which is the bigger incentive for Sierra…
When providing an incentive on your landing page, make sure it doesn’t overshadow your main value proposition…
Debate Team (Part 3): Does the future of media companies, ad agencies, and content marketers lie in…
Bits or books? Words or Word? Wired or wires? Take a look as your peers debate the supremacy of content or technology…
This Just Tested: An aesthetic design that produced 189% more leads
How much does aesthetic design play in the effectiveness of landing page? In a recent test, we explore this question and others as we seek to improve the conversion rate of a B2B lead generation page.
Email Testing Pitfalls: 7 Common Mistakes That Can Hurt Your Test Strategy
Before you conduct your next email test, make sure you're not falling into a trap that can muddy your results or limit the gains you might otherwise achieve…
Online Marketing and Advertising: How your peers provide and communicate value to customers
What is the most important aspect of communicating value to customers/prospective customers? Here what your peers have to say…
B2B Marketing: Marketing automation helps with lead nurturing and management
What are the most significant challenges for B2B marketers today? And how can you overcome them? Listen in as MarketingSherpa Senior Analyst Jen Doyle shares some info from her preliminary research into B2B marketing…
Reaching Decision Makers: Four biggest sales challenges Internet startups and entrepreneurs face
Whatever industry you’re in, if you own or run a company, one of your jobs is sales. If you’re not familiar with wearing that hat, here’s some advice from someone who reaches decision makers every day…
Debate Team (Part 2): Does the future of media companies, ad agencies, and content marketers lie in…
The second part of our debate around the supremacy of content. Or technology. Read on and decide for yourself. And then share your opinion and experiences…
Live Optimization
Over the past year, the MarketingExperiments labs have conducted more than 200 digital marketing experiments. And while we have many complex heuristics and training courses to assist you in optimizing your entire digital marketing…
Debate Team (Part 1): Does the future of media companies, ad agencies, and content marketers lie in…
Around the MarketingExperiments labs, we are constantly debating the future of Internet marketing. Unfortunately, for the really big picture stuff, our normal answer of “test it” simply doesn’t work. So we’re taking our latest brawl into…
Online Marketing Research: Get your free digital copy of the Q2 2010 MarketingExperiments Quarterly…
Get your free digital copy of our latest Journal with four never-before-published marketing research articles featuring 12 experiments…
Social Media and Content Marketing: Don’t expect the world to find you
Social media is essential for promoting content marketing. You might have the Mike Tyson of blogs, but without the Don King of social media promoting it, you’ll never even step into the ring to deliver that knockout punch. Eloqua’s Joe…