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Lead Generation: Shouldn’t B2B companies have a sales and marketing research and development lab?
Consumer marketers, like Apple and Google, have seen huge success by bringing simplicity to complex technology. Who will bring simplicity to the complex B2B sale?
This Just Tested: What is the optimal layout of a product page?
MarketingExperiments reveals a recent experiment in which four different product page designs were tested against one another, and one of the layouts generated 24% more revenue per visitor that the control. Can you spot the best performing…
Testing and Optimization: What is the most valuable customer insight you’ve gained from a marketing…
When you conduct an online marketing test, you want to learn more than simply "A had more clicks than B." Read on as our audience shares valuable new knowledge they gained from testing...
Marketing Career: You must be your company’s corporate conscience
In an age of social media, when every customer, potential customer, and stakeholder is a publisher, one of your roles in marketing is to be your organization’s “corporate conscience” and protect the brand you’ve worked so hard to build.
Lead Generation: Drive better ROI from your marketing campaigns
In this quick video, Flint McGlaughlin, Managing Director (CEO) of MECLABS, shares three simple principles to help improve your website conversion...
Uh oh. It’s budget time. Do you know where your metrics are?
How much should marketing leads contribute to the sales pipeline? Read on for a few thoughts about how to determine what you should be expected to provide to the sales department…
Online Testing and Optimization Solutions: Quick guide to Adobe Test&Target
Which testing solution is right for you? In today’s blog post we take a look at the popular A/B and multi-variate testing solution acquired by Adobe as part of the purchase of Omniture.
Internet Marketing: Landing page optimization for beginners
Have you worked in marketing for years but are new to online marketing? Or perhaps you’re fresh out of college and just new to marketing in general? Here is a great overview for the newbies out there to help you get started…
Database Marketing: Is Someone Examining You Right Now?
What does the future hold for database marketing? Read on for a few predictions…
Landing Page Optimization: Takeaways from Entrepreneurship, PR, and Social Media
In speaking with business executives and marketing professionals, by far the easiest way to explain landing page optimization in five minutes is to illustrate the three “golden” questions. This post examines three takeaways from BizTechDay…
Homepage Design
In a previous Web clinic, Flint McGlaughlin, the Director of MECLABS Group, taught five steps to help you optimize your company's homepage. We intentionally left one key aspect of optimizing homepages out of that clinic because we felt it…
Online Testing and Optimization Solutions: Quick guide to Google Website Optimizer
One of the most frequent questions we get is, “Which testing solution should I use?” The answer, frankly, varies based on your situation. So while we can’t answer that question for you, we will begin providing quick guides of testing…
Marketing Career: Can you explain your job to a six-year-old?
Effective marketing campaigns take creativity, strategy, metrics … and a little salesmanship. Read on for a few ideas on how to do a little internal marketing for your advertising and marketing plans and campaigns.
Dances with Science: Are you better off not A/B testing?
Do you think your A/B tests are providing you with meaningful results? Researchers in England thought their experiments did. We explore validity threats that can make your online testing produce questionable results.
Test Your Marketing Intuition: Do homepage pop-ups work?
Second perhaps only to spam, pop-ups are among the most hated marketing tactics on the Web. But maybe…just maybe…there’s a right way to execute pop-ups? Maybe there’s a way to drive up conversion without alienating your audience with…
Branding and Interactive Media: What is the role of a brand on interactive media? How does branding…
When you design and optimize your homepage, what role does branding play and how do you consider the potential for conversions? Take a look at what a few of your peers had to say…
Marketing Career: How to become an indispensable asset to your company (even in a bad economy)
You might be an expert at marketing your company, your brand, your products…but how good are you at marketing yourself?
B2B Marketing: Do you know how much your CEO really invests in demand generation?
Who’s doing most of your marketing? Your marketing department or your sales force? And if sales is focused on marketing, who has time to close business?
Local Social Media Marketing: How your peers use Twitter, Facebook, and blogs
Local social media marketing is a great way to drive traffic (and revenue) for a myriad of bricks and mortar companies. Here’s quick look at how your peers are using this new form of local marketing…
Homepage Optimization: Lessons you can reuse from ReUseIt.com
The homepage can be the most difficult part of your site to optimize, but given the amount of traffic it receives, it is well worth the challenge.