MarketingExperiments - Research-driven optimization, testing, and marketing ideas

Effective marketing campaigns take creativity, strategy, metrics … and a little salesmanship. Read on for a few ideas on how to do a little internal marketing for your advertising and marketing plans and campaigns.

Do you think your A/B tests are providing you with meaningful results? Researchers in England thought their experiments did. We explore validity threats that can make your online testing produce questionable results.

Second perhaps only to spam, pop-ups are among the most hated marketing tactics on the Web. But maybe…just maybe…there’s a right way to execute pop-ups? Maybe there’s a way to drive up conversion without alienating your audience with…

When you design and optimize your homepage, what role does branding play and how do you consider the potential for conversions? Take a look at what a few of your peers had to say…

You might be an expert at marketing your company, your brand, your products…but how good are you at marketing yourself?

Who’s doing most of your marketing? Your marketing department or your sales force? And if sales is focused on marketing, who has time to close business?

Local social media marketing is a great way to drive traffic (and revenue) for a myriad of bricks and mortar companies. Here’s quick look at how your peers are using this new form of local marketing…

The homepage can be the most difficult part of your site to optimize, but given the amount of traffic it receives, it is well worth the challenge.

Your visitors have heard it all before. Outrageous discounts. A product that does everything under the sun. So how do you earn their trust? 3 key landing page tactics to earn visitor trust for an underdog brand.

Do you understand how the elements on your homepage contribute (or hinder) conversion? Take a look at this recent test and see if you can guess the winner…

The homepage is not a landing page, it is a channel. Or a storefront. Or a docent. Or a bookcover. Or, heck, maybe it is a landing page? Take a look at what your peers had to say...

Can you drive leads without driving to a convention center? Read on to here from GlobalSpec’s Chris Chariton about the possibilities for building brand and generating leads with virtual events…

Foursquare is much more valuable than traditional loyalty programs for retailers, restaurants, and other local marketers…

If you’re a local business, or a national brand with bricks and mortar locations, here’s a few things to consider when crafting a social media marketing strategy…

Do you understand (and trust) your customers? The customer-oriented marketer communicates with customers how and when they prefer to be communicated with. But, do customers always know what they want?

When providing an incentive on your landing page, make sure it doesn’t overshadow your main value proposition…

Bits or books? Words or Word? Wired or wires? Take a look as your peers debate the supremacy of content or technology…

How much does aesthetic design play in the effectiveness of landing page? In a recent test, we explore this question and others as we seek to improve the conversion rate of a B2B lead generation page.

Before you conduct your next email test, make sure you're not falling into a trap that can muddy your results or limit the gains you might otherwise achieve…