MarketingExperiments - Research-driven optimization, testing, and marketing ideas

With more than 500 million active monthly users worldwide, no organization can ignore the marketing potential Facebook has to offer. And that’s why many businesses are jumping on board. But, you have to know how to manage your Fan page for…

Most of us know that quality traffic is essential for any successful marketing campaign. But where can marketers find this quality traffic online? Should we work with PPC? Is it smart to invest in social media? Will external website banner…

Creating an effective value proposition is often a tough task for marketers. But even when you think you got it right, you may be missing one key component. In today’s blog post, we explain why the “true value” of a product is just as…

Which testing and optimization solution is right for your company? In today’s blog post, we take a quick look at Visual Website Optimizer.

Which testing and optimization solution is right for your company? In today’s blog post, we take a quick look at SiteSpect.

When it comes to choosing an image for a web page, most marketers and designers rely on gut feelings or personal preferences. Few have a concrete way of determining the "what, when and where" of an image. So, in this Web clinic, we revealed…

Do you send egotistical or customer-focused emails? Do you time your sends around what’s convenient for you or what matters to your customer? Read on for a few tips from noted marketing strategist David Meerman Scott to help improve your…

How can you maximize the value of your online testing? In today's blog, our research analyst and audience join forces to develop test ideas to optimize a page.

Which testing solution is right for you? In today’s blog post, we take a quick look at the homegrown option.

We say in our online courses that every element of a Web page must state or support the value proposition. But, what communicates the value of an offer better – a beautiful image or well-crafted copy? In this blog post, a recent experiment…

Get back to the basics of optimizing email marketing with a focus on the email message. And "learn to fish" using the building blocks of optimization.

Social media, by design, is an open dialog, so the entire world can see all of those great comments about your brand. But what happens when the opposite occurs? Read on to discover how enterprise-level social media managers handle negative…

In this video interview with David Meerman Scott, the best-selling author shares ways to bring real-time marketing to your email sends...

Though a test may improve a page's performance, its greatest gain often comes from what it teaches you about your visitors. This is because the value of customer insights extends far beyond a single test. However, often the potential…

If you expect your site visitors to jump through hoops just to figure out why they should and how they could buy from you, your conversion rate will reflect only the highest-motivated segment. Learn why we typically focus optimization on…