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Internet Marketing: How your peers balance images and copy
In almost every medium your marketing appears in, you have the visual and you have the words. But how do you balance the two?
Email Marketing Optimization: Email messaging 101
Get back to the basics of optimizing email marketing with a focus on the email message. And "learn to fish" using the building blocks of optimization.
Social Media Marketing: How enterprise-level social media managers handle negative sentiment
Social media, by design, is an open dialog, so the entire world can see all of those great comments about your brand. But what happens when the opposite occurs? Read on to discover how enterprise-level social media managers handle negative…
Email Marketing: People buy from people
In this video interview with David Meerman Scott, the best-selling author shares ways to bring real-time marketing to your email sends...
Online Testing and Optimization Solutions: Quick guide to Content Management Systems
Which testing solution is right for you? In today’s blog post we take a quick look at testing plug-ins for content management systems, particularly Drupal.
Double the Value of Your Online Testing
Though a test may improve a page's performance, its greatest gain often comes from what it teaches you about your visitors. This is because the value of customer insights extends far beyond a single test. However, often the potential…
Maximizing Optimization Opportunities: 3 Simple Visitor Types
If you expect your site visitors to jump through hoops just to figure out why they should and how they could buy from you, your conversion rate will reflect only the highest-motivated segment. Learn why we typically focus optimization on…
Online Testing and Optimization Solutions: Quick guide to Unbounce
Which testing solution is right for you? In today’s blog post we take a quick look at marketer-friendly (although less flexible) Unbounce.
Lead Generation: Shouldn’t B2B companies have a sales and marketing research and development lab?
Consumer marketers, like Apple and Google, have seen huge success by bringing simplicity to complex technology. Who will bring simplicity to the complex B2B sale?
This Just Tested: What is the optimal layout of a product page?
MarketingExperiments reveals a recent experiment in which four different product page designs were tested against one another, and one of the layouts generated 24% more revenue per visitor that the control. Can you spot the best performing…
Testing and Optimization: What is the most valuable customer insight you’ve gained from a marketing…
When you conduct an online marketing test, you want to learn more than simply "A had more clicks than B." Read on as our audience shares valuable new knowledge they gained from testing...
Marketing Career: You must be your company’s corporate conscience
In an age of social media, when every customer, potential customer, and stakeholder is a publisher, one of your roles in marketing is to be your organization’s “corporate conscience” and protect the brand you’ve worked so hard to build.
Lead Generation: Drive better ROI from your marketing campaigns
In this quick video, Flint McGlaughlin, Managing Director (CEO) of MECLABS, shares three simple principles to help improve your website conversion...
Uh oh. It’s budget time. Do you know where your metrics are?
How much should marketing leads contribute to the sales pipeline? Read on for a few thoughts about how to determine what you should be expected to provide to the sales department…
Online Testing and Optimization Solutions: Quick guide to Adobe Test&Target
Which testing solution is right for you? In today’s blog post we take a look at the popular A/B and multi-variate testing solution acquired by Adobe as part of the purchase of Omniture.
Internet Marketing: Landing page optimization for beginners
Have you worked in marketing for years but are new to online marketing? Or perhaps you’re fresh out of college and just new to marketing in general? Here is a great overview for the newbies out there to help you get started…
Database Marketing: Is Someone Examining You Right Now?
What does the future hold for database marketing? Read on for a few predictions…
Landing Page Optimization: Takeaways from Entrepreneurship, PR, and Social Media
In speaking with business executives and marketing professionals, by far the easiest way to explain landing page optimization in five minutes is to illustrate the three “golden” questions. This post examines three takeaways from BizTechDay…
Homepage Design
In a previous Web clinic, Flint McGlaughlin, the Director of MECLABS Group, taught five steps to help you optimize your company's homepage. We intentionally left one key aspect of optimizing homepages out of that clinic because we felt it…
Online Testing and Optimization Solutions: Quick guide to Google Website Optimizer
One of the most frequent questions we get is, “Which testing solution should I use?” The answer, frankly, varies based on your situation. So while we can’t answer that question for you, we will begin providing quick guides of testing…