MarketingExperiments - Research-driven optimization, testing, and marketing ideas

E-commerce Web sites depend on creating the best possible packaging and presentation of their products in order to get conversions. But, based on our research experience, we’ve learned that many still get it wrong, which means money lost.…

“Clarity trumps persuasion,” according to MECLABS Managing Director/CEO, Dr. Flint McGlaughlin. On landing pages, you must clearly and immediately express what you’re offering and why it’s valuable to visitors. So, how do you do that and…

One of the most important steps in online testing is figuring out the statistical significance and validity of the results. But, once you are sure that it is significant and valid, what does that mean? In today’s blog post, we explain the…

Testing is essential when it comes to optimization. But, how do you know when you’re doing it right? And, do you truly understand what is really going on with your audience? In today’s blog post, we use a real-life example to help you…

Email marketing is not limited to email. There are several factors that create an effective campaign -- not least of which is the email's landing page. Too many marketers design fantastic emails only to link them to generic pages, such as…

See how an Australian telecom company utilized a revamped page design that highlighted the company's premier offerings, through an inviting layout and a distinct focus on its most powerful value statements.

Homepages are meant to cater to multiple types of visitors at once. But, how do you create one that’s effective enough to meet all their needs and get them to the next step? In today’s blog post, we put two research teams to the test and…

In a follow up to our recent blog post covering a seemingly minor revamp of an online ticket broker landing page, we're going to navigate a little deeper into the site to see if similar tweaks can improve this site's checkout process.

In our Web clinics, we often like to do live optimization. But, we receive way more submissions then we can get to. So, in today’s blog post, we gather advice from several members of our research team, and optimize a landing page that we…

Your ideal prospects delete most of the emails they receive each day. What happens when they receive yours? Do they even stop to notice? Or do they file it nicely away in that special folder reserved for every hype-laden,…

This experiment involves a United Kingdom-based online ticket broker offering residents a series of exclusive vacation packages for Florida theme parks, tours and attractions, and shows that Even a highly targeted Web page, offering deals…

Finding appeal for your PPC ad can be a tough task. But, we’ve discovered that there is a way you can simplify that process – get into the mind of the person searching. In today’s blog post, we explain how thinking like the customer can…

From time to time, we like to test our audiences' marketing intuition by asking them to predict the outcome of a recent experiment. In this post, we feature two radically different emails aimed at the aimed at the same goal - to get a…

If you had one last blog post to send out to the marketing world, what would you say? Well, that’s exactly what we’re answering in today’s post. See how the wisdom of peers and their belief in Transparent Marketing helped build one very…

The MarketingSherpa Email Summit ended last week, but our audience wanted more. So, we’re answering their call and dedicating our second Web clinic of 2011, on February 9th, to helping them craft an effective email message. But before that,…

Online testing can be a challenging task, especially for those who are new to testing. Do you truly understand what you’re testing and why? And, most importantly, how do you truly learn from your tests to improve all of your marketing…

In today’s blog post, see how landing page optimization can prove to be an important element of a social marketing strategy…