MarketingExperiments - Research-driven optimization, testing, and marketing ideas

This experiment involves a United Kingdom-based online ticket broker offering residents a series of exclusive vacation packages for Florida theme parks, tours and attractions, and shows that Even a highly targeted Web page, offering deals…

Finding appeal for your PPC ad can be a tough task. But, we’ve discovered that there is a way you can simplify that process – get into the mind of the person searching. In today’s blog post, we explain how thinking like the customer can…

From time to time, we like to test our audiences' marketing intuition by asking them to predict the outcome of a recent experiment. In this post, we feature two radically different emails aimed at the aimed at the same goal - to get a…

If you had one last blog post to send out to the marketing world, what would you say? Well, that’s exactly what we’re answering in today’s post. See how the wisdom of peers and their belief in Transparent Marketing helped build one very…

The MarketingSherpa Email Summit ended last week, but our audience wanted more. So, we’re answering their call and dedicating our second Web clinic of 2011, on February 9th, to helping them craft an effective email message. But before that,…

Online testing can be a challenging task, especially for those who are new to testing. Do you truly understand what you’re testing and why? And, most importantly, how do you truly learn from your tests to improve all of your marketing…

In today’s blog post, see how landing page optimization can prove to be an important element of a social marketing strategy…

At MarketingExperiments we practice what we preach. We are beginning research with Radian6 that will lead to a social media marketing optimization methodology similar to the Email Messaging Optimization Index. One of our first research…

Competition for a customer's attention has been a roaming battle throughout the years. Newspapers. Radio. TV. But today, the front lines are in online search. As reported by our sister company MarketingSherpa, forecasts on the spending for…

A landing page optimization case study from a one-on-one live optimization at MarketingSherpa Email Summit 2011. Find out what one marketer found out about a landing page getting traffic from a Facebook ad, and how the entire purpose of…

At the MarketingSherpa Email Summit 2011 at Caesar's Palace in Las Vegas, Dr. Flint McLaughlin worked without a net and engaged in some live optimization of attendee-submitted emails. Check out what he had to say about two of those…

In today's post, we explain how you can optimize your form field, using an example from UNICEF.

Your Value Proposition is the cornerstone of all your marketing efforts. But how do you go about testing your Value Proposition? In this post, PPC is put forward as the optimal solution for those trying to identify their Value Proposition…

PPC ads are one of the most ruthlessly competitive mediums in online marketing. You must go toe-to-toe with all of your competitors, and get the (qualified) click. Read on for a few tips from your peers to help improve your pay-per-click ad…

So, you’ve decided to go mobile with your website. But, how can you make sure your mobile site design will be effective and help drive traffic back to your desktop site? In today’s blog post, get some key advice and insights on how to build…

Smartphone users will account for more than half of U.S. wireless subscribers by the end of the year. So, it’s no surprise mobile marketing is becoming more and more attractive. But, how do you know if you should invest time and money into…

Getting people to visit your Web page can be easy, keeping them there is the kicker. How do you grasp those potential customers with short attention spans and little time on their hands? In today's post, we show how identifying and reducing…

Marketers are very creative people. There is an art to designing messaging, copy, ads, websites and a long list of other assets -- and pulling them into a cohesive strategy. And that strategy must achieve more than aesthetic appeal.…

In today’s post, The New York Public Library’s eCommunications Manager and Marketing Sherpa Email Summit 2011 presenter, Johannes Neuer, explains how his organization used transaction messages to get a real boost in email subscriptions, and…