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Live Experiment (Part 2): Real testing is messy
What happens when more than 200 marketers pull their heads together to optimize and test an online marketing campaign? Well, as imagined, the results are very interesting, and in this two-part blog series, Austin McCraw reveals some of the…
Live Experiment (Part 1): How many marketers does it take to optimize a webpage?
What happens when more than 200 marketers pull their heads together to optimize and test an online marketing campaign? Well, as imagined, the results are very interesting, and in this two-part blog series, Austin McCraw reveals some of the…
Landing Page Optimization: Is it actually possible to optimize a landing page?
Many marketers think that if they get a lift in their landing pages, they are optimizing those landing pages. Not true. Optimization cannot occur unless you are rigorously and continually testing your landing pages. Until you do that,…
New Marketing Research: 3 profitable traffic sources most marketers are ignoring
PPC ads and email messaging are generally viewed as great channels to optimize dedicated landing pages for. But limiting LPO to just those sources leaves a lot of traffic that's not being effectively utilized. According to a chart from…
Evidence-based Marketing: Marketers should channel their inner math wiz…not cheerleader
Marketing is not about being popular or creating flashy campaigns, it's about getting results. And, the only way to get results that are valuable, is by testing. MECLABS Director of Editorial Content, Daniel Burstein, addresses this topic…
Traction Marketing: Why a 34.93% decrease in clicks was a good thing
Most of the time, we have too much friction in our marketing funnel. As a result we talk a lot on this blog about how to reduce that friction. Sometimes, however, friction is a good thing. Especially when it comes to getting higher-quality…
Optimization Researched
After initial introductions, Daniel jumped right in with a case study illustrating how many companies tend to throw more money at leaky sales funnel, instead of fixing those leaks. In the case study, however, a marketing manager makes a…
Landing Page Optimization: 36 articles and resources to help you complete your next LPO project
Chances are fairly good that you’ve either not started or not finished an LPO project of your own. Maybe it’s because you don’t know how to do LPO. Maybe it’s because you don’t have the resources. Whatever the reason, here's 36 tools and…
Website Messaging: How clarity once again trumped persuasion to the tune of a 200% boost in…
Whether discussing a simple print ad or a complex integrated campaign, a marketer's goal is clear – tell people what you offer and why they should buy from you. If you're clear in your messaging, there's no need for persuasive tactics that…
Email Marketing: Two ways to add relevance, and why you must be correct
A nonprofit organization with which I have no prior experience called me several times last week to solicit donations. Despite having explained that, no, my name is not Mr. Allen, and no, I am not interested in donating, they continued to…
Optimization and A/B Testing: Why words matter (for more than just SEO)
Landing page optimization is still a relatively new discipline. As such there is some disagreement in the terminology for it among marketers. So far there are two camps of terminology…one is helpful in focusing on testing; the other is more…
Landing Page Optimization: How your peers improve their pages
There’s no one right answer for the best way to optimize your landing pages. But there is a best way for your specific customers. With that in mind, we asked our readers to tell us the most valuable lessons they’ve learned while optimizing…
Online Testing: 3 takeaways to get the most out of your results
Testing can be a complex topic; especially when it comes to figuring out sample size, test length and what to test. So, in today’s blog post, we get some insight from our team to help you get the most out of each test and start answering…
E-commerce: When should you reveal the price in your shopping carts?
When should you reveal price in the cart process? That is a question we received in one of our recent Web clinics on shopping cart optimization. In today’s blog post, we show you two key factors that can help you discover and test the…
Landing Page Optimization: Crowdsource my baby
MarketingSherpa asked a few thousand marketers: Which process/transaction is the primary objective of your organization’s website? See the chart that breaks down the answers and help name the categories of website objective for the 2011…
Marketing Optimization: How to determine the proper sample size
Online test results can be misleading, especially when you use an insufficient sample size. How do you find the right number to get valid results? In today’s blog post, we break down the math you need to find out what really works with your…
Selling Free Content: Why Seth Godin never gives anything away for free
Giving away things for free doesn’t always lure visitors to take an action on your Web page. In essence, this is a transaction. You’re still asking them to take an action in exchange for the “freebie.” In today’s blog post, we explain why a…
E-commerce: How long should a shopping cart be?
We’ve discovered that a properly optimized shopping cart leads to a boost in conversions for E-commerce sites. But, does that mean you have to reduce the length of the shopping cart in order to get the sale? Or does length even matter? In…
Homepage Optimization: How sharing ideas can lead to more diverse radical redesigns
What’s the most effective way to come up with ideas to optimize a Web page? Does it take individual thinking or a collaborative effort? In today’s blog post, we explain why mixing the two can help you and your marketing team create the best…
Shopping Carts Optimized
Whether your company offers 10 or 10,000 products online, the shopping cart can be one of the most mysterious and difficult areas of your Website to optimize.
How many shopping carts steps are optimal for conversion?
What…