MarketingExperiments - Research-driven optimization, testing, and marketing ideas

Despite a marketer’s goal of thoroughly conveying value on a landing page through well-crafted body text and use of images, there will often remain a need for a powerful “hook” to further motivate a potential customer. In this post, see how…

Testing and optimization can lead to impressive, triple-digit gains and far higher conversion rates for all the traffic you’re spending time and money driving to your website. However, testing anything on your website can be a bit…

Are you looking to determine what website elements to test? Customer surveys are great way to find out where testing and optimization will have the greatest impact. Read on to find out how one web analytics company used customer feedback…

As marketers, we hear so much about avoiding spammy words in our emails that we absolutely never use them--even when words like "free" add clarity. In a recent email test, we learned that despite a higher bounce rate from using the word…

For E-commerce sites, there's not much that can contribute directly to the bottom line like optimizing the shopping cart. For this test we simply reduced the length of the shopping cart and redesigned the order page for a 13.9% lift.…

Every once in a while, we like to test our audience's marketing intuition on this blog. Guess which treatment had a higher conversion rate and you could win a free book.

If your company sells consumer goods, you're likely competing with other companies who sell the same or very similar products, often for cheaper. So how do you compete? How do you differentiate yourself? In this post, Daniel Burstein walks…

As one of our blog readers pointed out in the comments on a recent post, this blog had an unoptimized call-to-action button asking readers to "submit" their comment. To figure out whether we could get a higher comment rate per post, we ran…

Discovering your company's value proposition is probably the most difficult part of effective messaging. But social media is a huge untapped resource for helping to uncover it. In this post, Dan Burstein lays out a strategy for discovering…

Every once in a while, we like to test our audience's marketing intuition on this blog. Guess which treatment received 200% more conversions and you could win a free book.

There’s a lot of bunk information out there about copywriting. The barrier to entry for being an “expert copywriter” is pretty low and some of those crossing that barrier are simply wrong in the advice they give. With the help of our…

One of the easiest things to do to get a lift on a lead generation offer is to reduce the number of form fields. We hear it all the time because it works. The problem is, it only works so well and then you start seeing diminishing returns.…

Trying to optimize a Web site can be overwhelming. There are many changes you can make, but where's the best place to start? In today's blog post, we explain why the headline is an easy and effective starting point, and show you two big…

I recently attended the MarketingSherpa Email Marketing LEAPS Advanced Practices Workshop in Boston and, though these events are always good for new information, I found myself surprised – and even outright alarmed – by one particular…

Optimizing your own web pages is tough. It's hard to be objective about anything you've spent so much time looking at and deliberating over. Sometimes we need new eyes to see with. That's what Ecopaper.com was looking for when they…

The way we think about our products can be vastly different from the way our audience thinks about them. This was the case in a recent test we conducted at MarketingExperiments' sister brand, MarketingSherpa. We tested the terms "B2B" vs.…

While many of us are great at marketing to our customers, a lot of us seem to have issues with marketing internally to our superiors and colleagues. Internal marketing is just as important as external. There are three key people you have to…