MarketingExperiments - Research-driven optimization, testing, and marketing ideas

Imagine for a second that you’re running a banner ad campaign on a website with a black background. Now, if you were going to choose a color for that banner to get more clicks, would you choose a dark shade of blue or bright yellow? If…

Copy length. It’s been somewhat of an obsession of mine lately. For marketing copywriting. For content in general. So, I was really looking forward to running a pretty simple copy length test – long vs. short copy. A simple test. However,…

According to Dan Zarrella of HubSpot, engineering contagious ideas comes down to three main factors. Using those factors, Dan saw a significant increase in the Facebook shares and Retweets of his content. Here are the three factors Dan…

Many marketers find metrics the most annoying and intimidating part of online testing. But if you simply organize your metrics into four major groups, all of that annoyance and intimidation goes away...

Is long copy or short copy better? It's a question we here a lot here at MarketingExperiments. The answer is simply...Yes. Both can perform in different circumstances. To help you choose which to use in your own circumstance we created this…

Letting your value proposition guide company meetings and decisions is a great way to run a business. But if you don't have one, it's obviously a little harder to do that. To help you craft your value proposition, we decided to create this…

Ideally, marketers could have an unlimited budget to run tests on their sites to learn more about their customers and drive long-term sustainable revenue. But in the real world marketers need buy in from superiors. The best way to do that…

Different people like your company for different reasons. This is part of the difficulty in crafting an effective value proposition. How can you create a single, competitive value proposition that addresses all of your customers? In this…

Friction is one of the greatest obstacles to your conversion process, and though most marketers currently have some idea of what Friction is, many are only seeing half the picture. In this blog post, we reveal seven of the most common…

Despite a marketer’s goal of thoroughly conveying value on a landing page through well-crafted body text and use of images, there will often remain a need for a powerful “hook” to further motivate a potential customer. In this post, see how…

Testing and optimization can lead to impressive, triple-digit gains and far higher conversion rates for all the traffic you’re spending time and money driving to your website. However, testing anything on your website can be a bit…

Are you looking to determine what website elements to test? Customer surveys are great way to find out where testing and optimization will have the greatest impact. Read on to find out how one web analytics company used customer feedback…

As marketers, we hear so much about avoiding spammy words in our emails that we absolutely never use them--even when words like "free" add clarity. In a recent email test, we learned that despite a higher bounce rate from using the word…

For E-commerce sites, there's not much that can contribute directly to the bottom line like optimizing the shopping cart. For this test we simply reduced the length of the shopping cart and redesigned the order page for a 13.9% lift.…

Every once in a while, we like to test our audience's marketing intuition on this blog. Guess which treatment had a higher conversion rate and you could win a free book.

If your company sells consumer goods, you're likely competing with other companies who sell the same or very similar products, often for cheaper. So how do you compete? How do you differentiate yourself? In this post, Daniel Burstein walks…