Author

Jeffrey Rice 2 posts 2 comments

W. Jeffrey Rice is a Senior Research Analyst at MarketingSherpa (Sister company of MarketingExperiments) focusing on email marketing. He is the lead author of the 2011 Email Advanced Practices Handbook, contributor to the 2011 Email Benchmark Report and a MarketingShepa e-newsletter columnist. His research has been instrumental in the development of new email marketing practices, including the LEAPS methodology to accelerate email-marketing performance. Jeff conducts full-day email workshops and speaks at MarketingSherpa partnered conferences and webinars.

Prior to joining MarketingSherpa, Jeff led marketing efforts at B2B and sports entertainment companies.
His knowledge of on-line, traditional and event marketing strategies enabled him to coordinate cross-functional teams to implement successful marketing initiatives.

Email Marketing

Research Update: The state of email marketing testing and optimization

Jeffrey Rice Nov 16, 2011 5

In the blog post, "Email Marketing Research: 7 steps for successful email marketing testing and optimization," we discussed how continuous experimentation is the quickest path to peak performance. Now, we would like to share with you the…

Email Marketing Research: 7 steps for successful email marketing testing and optimization

Jeffrey Rice Jul 22, 2011 2

Sixty-one percent of marketers do not routinely test email campaigns to optimize performance. It's a disturbing figure considering that the only way to find best-practices for your organization is to test. With that in mind, here are seven…