Jeffrey Rice 2 posts 2 comments
W. Jeffrey Rice is a Senior Research Analyst at MarketingSherpa (Sister company of MarketingExperiments) focusing on email marketing. He is the lead author of the 2011 Email Advanced Practices Handbook, contributor to the 2011 Email Benchmark Report and a MarketingShepa e-newsletter columnist. His research has been instrumental in the development of new email marketing practices, including the LEAPS methodology to accelerate email-marketing performance. Jeff conducts full-day email workshops and speaks at MarketingSherpa partnered conferences and webinars.
Prior to joining MarketingSherpa, Jeff led marketing efforts at B2B and sports entertainment companies.
His knowledge of on-line, traditional and event marketing strategies enabled him to coordinate cross-functional teams to implement successful marketing initiatives.