MarketingExperiments - Research-driven optimization, testing, and marketing ideas

A few years ago the idea of dedicating a landing page for a certain segment of traffic to a website was a novel idea. Then PPC started getting more popular with the rise of Google. When that happened, marketers realized that if they made…

Landing page optimization and search engine optimization are two completely different entities. While optimizing to convince a human to take an action – such as buy, or fill out a lead form – can clearly increase your conversions, what…

In a world that constantly bombards us with promises of “bigger,” “better,” “faster” and “more,” it’s sometimes tough to accept that time-honored practices are often still the best course of action. Yet, as tests continue to prove, when it…

Dr. Flint McGlaughlin covered how to discover your true value proposition and leverage its full potential in any B2B market – at the East Coast swing of MarketingSherpa B2B Summit 2011. He lightly touches on derivative value proposition in…

It would be logical to assume that the cheaper the lead is to obtain, the lower the cost-per-acquisition, the greater the margin, and the bigger the bonus in your paycheck at the end of the quarter. Well, at MarketingSherpa B2B Summit 2011…

Dr. Flint McGlaughlin spoke extensively about value proposition at MarketingSherpa B2B Summit 2011 in Boston, and I grabbed him just after the summit ended to ask a few questions about value prop for B2B marketers…

Anxiety can stop website visitors in their tracks – the back button makes it ultra easy. Thinking of their concerns in rational terms may not help you either. Fortunately, the there are three different levels you can seek to relieve or…

After trying a few different strategies with their page, nothing worked to improve conversion on Saxo Bank’s PPC landing page for a free trial. Michael Aagaard generated 99.4% more conversions by adding clear value proposition.

Paying for traffic to a landing page tends help motivate marketers to optimize that page. Lifts can instantly translate to a tangible decrease in cost-per-acquisition and increased revenue. However, actually getting those lifts on the page…

Upon the completion of the recent MarketingSherpa 2012 B2B Marketing Benchmark Report, we learned that because of an ever more challenging environment, B2B marketers are beginning to embrace sales conversion as a Sales and Marketing…

As has been the standard for recent MarketingSherpa Summits, leading marketing solutions providers sent several analysts to provide direct, one-to-one consultation for the attendees of B2B Summit 2011. Always an informed, yet…

We’re live onsite at B2B Summit 2011, and Dr. Flint McGlaughlin, Managing Director and CEO, MECLABS, opened the proceedings this morning by teaching this enthusiastic audience that most marketers can’t even define “value proposition,” much…

If you’re not careful, you could be running tests that tell you one thing when the situation is completely different. You could be making critical decisions based on bad data. And those are the worst decisions you could make, because you’ve…

If you’ve tuned into past MarketingExperiments Web clinics, you’ve seen some pretty impressive gains: 141% increase in conversion 12% more revenue across an entire ecommerce website $4.9 million in additional sales pipeline…

Toward the end of last year, Active Network, a technology and media company specializing in online registration and event management software, began a testing and optimization program on the website of one of its brands, RegOnline. For…

No matter how well you optimize your website, there’s still no substitute for getting someone on the phone with your best salesperson for a complex product. People buy from people, and having a human talk to a prospect on the phone, answer…

Nothing can be assumed when you're sending an email. When you make assumptions, you're really hoping the audience will "figure it out." For Adam T. Sutton, this was top of mind during the Actionable Design Insights session at ExactTarget…

Discovering your value proposition is one of the main things we hear marketers struggling with on a day to day basis. But there are some people you can turn to for help: your customers. One of the places you can look for what your customers…