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Quick Lift Ideas: 8 test ideas to help you increase conversion across your site
The market is so saturated with mediocre goods and services that when a truly great one comes along, the same old marketing tactics simply don’t work anymore. Excellent products need excellent websites to communicate their full potential.…
Marketing Optimization: How to design split tests and multi-factorial tests
After determining your research question and hypothesis, you must determine the route of testing you will take. This blog post explains how to design A/B split tests and multi-factorial tests, and how to decide the best one for your test.
Blandvertising: How you can overcome writing headlines and copy that don’t say anything
Blandvertising is a wishy-washy marketing claim, wanting to mean something, but just doesn't mean anything. If you’re paying for the opportunity to say something, then actually say something. See what we have found works through testing…
Rapidly Maximizing Conversion
There are many guides to A/B split testing on the Internet. And most are adamant about making sure you test one thing at a time. If you don't, they warn you'll never learn anything about what works and doesn't work on your pages.
One…
Banner Blindness: Why your marketing messages are hiding in plain sight
Your customers may be ignoring your latest news, offers and ads. Take a quick look at your surroundings. How much do you notice what’s around you? In this post, we discuss "banner blindness,” and how it's related to a phenomenon scientists…
Marketing Metrics: Why all numbers aren’t created equal
Researchers and statistical software packages classify variables into four main types: Nominal, Ordinal, Interval and Ratio. In this post, we describe each type of variable to help you understand how they should be used, let you know how…
The Ultimate Click: How to get what you pay for with pay-per-click advertising
In response to a reader question, Paul Cheney takes our exploration of the most effective use of pay-per-click advertising one level deeper today. Read how ad relevance can increase conversion rates …
Test Your Marketing Intuition: Why did this treatment outperform the control by 53%?
When a website is underperforming, the system is broken and needs a new approach. At MECLABS, we call this a category shift, and it requires a radical redesign to your site. To give you an example, here’s a radical redesign experiment we…
Website Optimization: How your peers increase their conversion rate…quickly
In Wednesday’s Web clinic – "Rapidly Maximizing Conversion: How one company quickly achieved a 53.9% lift with a radical redesign" – MECLABS Managing Director Flint McGlaughlin will share our top discoveries around how to quickly improve…
Transparent Marketing: Do your campaigns sound like North Korean propaganda?
When you make your offer sound like it’s too good to be true, no one believes you and you’re only shooting yourself in the foot. Today's consumers don't believe the hype, and neither should you. Transparent marketing will help you avoid…
PPC Ads: What is search engine marketing best used for?
After our recent Web clinic, How to Increase Conversion in 2012: The last 20,000 hours of marketing research distilled into 60 minutes, we received this question from Veronica Cisneros about the true goal behind PPC ads. Daniel Burstein…
11 Most-Tweeted Posts of 2011: Social media marketing, copywriting, email testing and more …
As a marketer, you’re probably one of the busiest people alive and you probably missed a few posts this year. So we sorted our posts by how valuable they were to you (as you and your peers communicated to us via the Twitter button) and…
Marketing-Sales Funnel Optimization: 3 questions to ask as you kickoff 2012
Sometimes, you need to take a step back and look at your marketing campaign, even your sales-marketing organization, as a whole. So with the new fiscal year right around the corner, grab every smart person you work with, throw them in a…
Headlines on Deadlines (Part 2): How to consistently write effective headlines without working late
Writing an effective headline takes time. So how can you (a time-strapped marketer) write effective headlines in a relatively short amount of time? The first part of "Headlines on Deadlines" showed you a methodology for crafting and…
Headlines on Deadlines (Part 1): How to consistently write effective headlines without working late
When working on a project or a campaign, you need to be able to write headlines (and copy for that matter) quickly and efficiently. Here is the four-step process laid out by Flint McGlaughlin, based on the discoveries we’ve made through…
Landing Page Optimization: How to plan a radical redesign so you get a lift AND a learning
Any time you start changing more than one element in an ad, page or process, you start making interpretation and reapplication more and more difficult. However, there is a way to interpret your radical redesign so that you can make it work…
How to Increase Conversion in 2012
This Web clinic replay takes the past year in online marketing research and condenses it into four tactics you can take away and apply to your marketing in 2012.
The average marketer's schedule is unbelievably hectic. Between meetings,…
Anxiety: Use privacy as a competitive advantage
Anxiety is one negative factor that reduces the likelihood that your potential customers will complete that lead form or buy from you. One of the chief causes of anxiety for customers of late has been privacy. Here are a few ideas to get…
Marketing Campaign: Landing page optimization can help improve the return on your media spend
Marketers spend a lot of money on media, often to drive customers to a landing page. Essentially, if you’re spending all of this money to drive potential customers to a website, investing just a little in increasing conversion on that site…
Marketing Wisdom: Testing basics prove worthy as a foundation for 2012 planning
As we prepare to wade through hundreds of submissions for the MarketingSherpa 2012 Marketing Wisdom Report, (sponsored by HubSpot) we took a final glance at the 2011 edition. While combing through the pages, many of last year’s submissions…