MarketingExperiments - Research-driven optimization, testing, and marketing ideas

Writing an effective headline takes time. So how can you (a time-strapped marketer) write effective headlines in a relatively short amount of time? The first part of "Headlines on Deadlines" showed you a methodology for crafting and…

When working on a project or a campaign, you need to be able to write headlines (and copy for that matter) quickly and efficiently. Here is the four-step process laid out by Flint McGlaughlin, based on the discoveries we’ve made through…

This Web clinic replay takes the past year in online marketing research and condenses it into four tactics you can take away and apply to your marketing in 2012. The average marketer's schedule is unbelievably hectic. Between meetings,…

As we prepare to wade through hundreds of submissions for the MarketingSherpa 2012 Marketing Wisdom Report, (sponsored by HubSpot) we took a final glance at the 2011 edition. While combing through the pages, many of last year’s submissions…

In the Dec. 7 Web clinic – How to Increase Conversion in 2012: The last 20,000 hours of marketing research distilled into 60 minutes – MECLABS Managing Director Flint McGlaughlin will share our top 2011 discoveries. But before we share what…

What are the most easily avoidable marketing errors? And how can you avoid making them? Our answer would be "those related to overconfidence." As to the second question, we'll use this blog post to attempt to answer that. Are you too…

Most email messages, even semi-important ones without sales pitches, get deleted without even being read, every day. What happens when your ideal prospect receives yours? Do they even stop to notice? Or do they file it away in the special…

In this blog post, Daniel Burstein reflects on a profound Twitter exchange that occurred during a recent Web clinic, and discusses some key steps on how to focus on value proposition to optimize the performance of your agencies and vendors.…