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Landing Page Optimization: Easy landing page changes that have improved results for your peers
To increase your website's performance, you can either drive more traffic to your landing pages with media buys, direct mail and social media, or you can improve the conversion rate of the traffic you're already getting. Learn what easy…
Email Testing: Subject line increases opens 12.7% … here’s why we’ll never use it again
The purpose of a subject line is to get an open. However, the purpose of a subject line is not only to get an open. Read on to learn what've found about the performance of curiosity-based subject lines, including the surprising results of…
Subject Line Test: 125% more unique clickthroughs
A few weeks ago, we asked the MarketingExperiments blog community and the Copyblogger community for help on a subject line test. Today we’ll look at the process we went through, the results, and what you can learn from it all.
Conversion Rate Optimization: Minor changes reduce cost per conversion 52.9%
By making a few minor changes, Desguaces y Piezas, a lead generation site in the auto parts industry, significantly improved the conversion rate and reduced cost per conversion. Learn the main changes the team made to the treatment for this…
Marketing Management: 7 steps to optimize your marketing team
While 80% of marketing departments worldwide use some sort of assessment analytics to identify marketers capable of doing a job well, most stop there. This is where a marketing manager or CMO has to step in and provide clarity for his/her…
Common Landing Page Mistakes: Too simple of a landing page for a complex sale
While you want to avoid the pitfall many B2B marketers fall into with overly complex landing pages, it is possible for landing pages to be too simple to convert customers based on their very limited information. Read on for some so-called…
Marketing Research: Top email elements to test
As we gear up to test the subject lines suggested by our MarketingExperiments blog readers, we want to share some email testing research conducted by our sister company, MarketingSherpa. Read on for a breakdown of the most common, most…
What Your Customers Want
Imagine that you could predict how your customers will react to your next marketing campaign. What if you could do that for every piece of marketing your company develops?
The results would be staggering.
While we’ll probably never be…
Copywriting: 5 common headline errors
When writing headlines, it sometimes helpful to reflect on what some smarter, more creative writer came up with. This post will show you five common headline errors to avoid, along with positive examples from which you can borrow.
Transparent Marketing: How to make your product claims credible … not incredible
Adam Lapp, Associate Director of Optimization, MECLABS, summed up the challenge most marketers: make your product claims credible, not incredible. Even if your product is amazing, you will need reliable sources and proof that it works. Here…
Form Optimization: 3 case studies to help convince your boss (and Sales) to reduce form fields
So your boss still thinks that “optimization” means making your site load faster. We get it. Here are 3 case studies in a Power Point deck to help you pitch the simplest of all optimization projects to your boss (and sales)...
Which PPC Ad Won? (Marketing intuition contest)
We recently ran a PPC ad test for North American Spine in which a MarketingExperiments blog reader helped create the treatment. Before Dr. Flint McGlaughlin presents the experiment in our Web clinic, we're asking our readers to predict…
Marketing Optimization: How your peers predict customer behavior
When you break down all of the challenges you face on a daily basis, they all break down into the most basic, essential proto-challenge that faces all of marketing: How do I get access to the knowledge that will allow my campaigns to be…
Optimization Summit 2012: Which add-on clinic topics are most appealing to you?
For Optimization Summit 2012 in Denver, we’re considering including some bonus add-on clinics as well. To help decide which clinics would be most helpful, we’ve decided to turn to an expert consultant -- you, the customer. Let us know which…
Hidden Friction
Friction in a Web conversion process generally seems easy to point out if you’re an experienced marketer.
There are always:
The number of form fields
The number of steps in a process
The length of the page itself
But there…
Copywriting Contest: Write the best-performing subject line and win
As an individual copywriter or marketer writing subject lines, sometimes you simply run out of ways to rearrange a few characters in a small space. At these times, you need to reach out and get fresh, outside test ideas to push the…
Marketing Research: Average conversion rates
We're often asked, "What is the average conversion rate?" This blog post will look at some average conversion rates, but first we'll explain why many variables should cause you to use this data with caution.
The Marketing-Sales Funnel: Gravity is not your friend
While the funnel is a convenient paradigm for the complex process of guiding a potential customer from initial interest to final conversion, it is flawed. Dr. Flint McGlaughlin explains this flaw and how marketers must overcome "gravity" in…
Marketing Intuition Contest: Which landing page generated more conversions?
Think you have what it takes to predict the outcome of an A/B split test? Leave a comment on this post showing telling us which treatment you think won and why and you could win a B2B Summit Training DVD ($299 value) free.
Silent Conversion Killers: Your peers share elements that are hurting your marketing performance…
What are the most overlooked conversion killers and how can marketers overcome them? Let’s look at some of the top optimization advice we received from some of your peers …