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Five Steps to Better Metrics
Web analytics can yield an intimidating mound of data much more than marketers can interpret and use.
The overwhelmed marketer needs a way to discipline the process a way to turn this raw data into valuable insights concerning their…
A/B Testing: 3 resources for copywriting and call-to-action optimization
With research reporting the headline and call-to-action are the most impactful page elements to optimize, marketers should take advantage of the relatively easy-to-run tests. To help you formulate test ideas for these high-impact elements…
Copywriting Case Study: How Encyclopedia Britannica increased conversion 103%
Copywriting is often dreaded by marketers who find themselves crunched by deadlines. Learn more about how you can use copywriting to improve your own performance by watching this excerpt from one of our recent Web clinics.
Homepage Optimization: 5 questions every marketing team should ask themselves
Homepage optimization is not a destination -- it’s a continuing process. Here are five questions every marketer should be asking about their homepages to optimize even further.
Web Analytics: Tips from your peers about metrics
Understanding your Web analytics and metrics can significantly impact your bottom line. Learn some tips from other marketers on managing your data
Registration Forms: 3 steps to lead form optimization
Registration forms can be one of the most difficult elements to optimize on your page. Here are three basic steps you can use to improve the performance of your registration forms.
Email Optimization: How to prioritize your A/B testing
Many marketers don't know where to start their email testing and optimization efforts. Read on to learn how the Email Messaging Optimization Sequence can help you prioritize your optimization efforts.
Homepage Optimization Applied
Your website is leaking revenue as you read this sentence. As a marketer, you probably already knew that.
The real problem is that many marketers don’t know where to start when trying to plug those leaks. In a recent experiment performed…
Value Proposition: 3 worksheets to help you craft, express and create derivative value props
Expressing a derivative value proposition effectively is one of the greatest challenges every marketing team faces. Here are three worksheets to help you identify, craft and express your derivative value propositions.
Lead Generation Test: How adding urgency increased conversion rate by 6%
Simply setting a test up and running it can be hard enough, but planning a test so that you can actually learn something adds another layer of complexity to the process. Learn how HubSpot involved the Optimization Summit 2012 audience to…
Marketing Intuition Contest: Which homepage generated a 331% lift in conversion
As a valuable piece of real estate for any department in a company, the homepage must communicate many objectives. So, how do you best optimize it while meeting all of those objectives? Examine the two treatments and tell us which…
5 Common Call-to-action Errors
The call-to-action is one of the most critical parts of your message. Learn five common call-to-action errors marketers make and how you can avoid them.
Landing Page Optimization: How The New York Times generated a 1,052% cumulative conversion gain
Landing page optimization when applied correctly can generate significant lifts in conversion rates. In this short video, Dr. Flint McGlaughlin, Managing Director and CEO, MECLABS shows how The New York Times and MECLABS collaborated to…
How to Predict, with 90% Accuracy, Who Your Best Customers Will Be
If you want to optimize the amount of success you have converting your customers, one approach could be to optimize the customers with which you choose to do business. See how partition analysis helps you predict who will buy from your…
Email Marketing: Do you tell your customers too much?
Do you provide too much information in your emails? In this Web clinic excerpt, Dr. Flint McGlaughlin, Managing Director, MECLABS, shares insight on how to win a clickthrough during a live optimization of an audience-submitted email.
Copywriting on Tight Deadlines
Most marketers are fairly insecure about writing copy. They're concerned that if they don't use the magic sales words needed to hypnotize their readers, no one will ever take action. Add to that the pressure of short deadlines and you have…
Nonprofit Marketing: How a long, ugly page generated 274% more revenue
Many #OpSummit tweets have communicated surprise at the idea of moving the call-to-action below the fold and still being able to get results. To help us all understand a little better where the best place for your call-to-action is,…
The State of Website Optimization in 2012
Dr. Flint McGlaughlin opened Optimization Summit 2012 with a presentation on the state of website optimization in 2012. See the the data points on testing and optimization he offered, as well as the three key principles in optimization. He…
What to Test: 4 sample landing page treatments from Optimization Summit 2012
At Optimization Summit 2012, we will enlist 285 marketers to help us determine the best treatment for a live test. Get a sneak peek at the treatments proposed by HubSpot and our team, and gain ideas for your own pages.
Website Optimization: Why the Marketing-IT relationship is critical and 7 tips to make yours…
Efficient, effective website optimization happens when marketers optimize their relationship with their IT department. Our experts offer seven tips to move your optimization projects forward.