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Landing Page Optimization: How The New York Times generated a 1,052% cumulative conversion gain
Landing page optimization when applied correctly can generate significant lifts in conversion rates. In this short video, Dr. Flint McGlaughlin, Managing Director and CEO, MECLABS shows how The New York Times and MECLABS collaborated to…
How to Predict, with 90% Accuracy, Who Your Best Customers Will Be
If you want to optimize the amount of success you have converting your customers, one approach could be to optimize the customers with which you choose to do business. See how partition analysis helps you predict who will buy from your…
Email Marketing: Do you tell your customers too much?
Do you provide too much information in your emails? In this Web clinic excerpt, Dr. Flint McGlaughlin, Managing Director, MECLABS, shares insight on how to win a clickthrough during a live optimization of an audience-submitted email.
Copywriting on Tight Deadlines
Most marketers are fairly insecure about writing copy. They're concerned that if they don't use the magic sales words needed to hypnotize their readers, no one will ever take action. Add to that the pressure of short deadlines and you have…
Nonprofit Marketing: How a long, ugly page generated 274% more revenue
Many #OpSummit tweets have communicated surprise at the idea of moving the call-to-action below the fold and still being able to get results. To help us all understand a little better where the best place for your call-to-action is,…
The State of Website Optimization in 2012
Dr. Flint McGlaughlin opened Optimization Summit 2012 with a presentation on the state of website optimization in 2012. See the the data points on testing and optimization he offered, as well as the three key principles in optimization. He…
What to Test: 4 sample landing page treatments from Optimization Summit 2012
At Optimization Summit 2012, we will enlist 285 marketers to help us determine the best treatment for a live test. Get a sneak peek at the treatments proposed by HubSpot and our team, and gain ideas for your own pages.
Website Optimization: Why the Marketing-IT relationship is critical and 7 tips to make yours…
Efficient, effective website optimization happens when marketers optimize their relationship with their IT department. Our experts offer seven tips to move your optimization projects forward.
Calls-to-action Tested: 3 words that increased conversion by 43%
Copywriting doesn't have to be a game of hit or miss. Through testing, MECLABS has discovered a repeatable framework can help you consistently write effective copy. See the test where our team increased conversion 43% with three words.
Email Copy Tested: How adding urgency increased clickthrough by 15%
Urgency is a powerful copywriting tool. When used authentically, urgency can be quickly added to almost any piece of copy for a lift in conversion. View one of our test where three words near the call-to-action intensified the urgency of…
Email Marketing: The purpose of a subject line
Dr. Flint McGlaughlin, Managing Director, MECLABS, answers the question -- "What is the purpose of a subject line?" While it seems like an easy question on the face of it, you must fully understand the function of a subject line if you want…
Big mistakes from a great marketing test at Air Canada (and 4 lessons to help you avoid them)
Optimization marketers must do a lot of explaining,including sometimes why test results are lower than expected. See how one marketers faced this challenge and learn the four key lessons he took away from the experience.
Personal Development Plan: Free resources to help you start testing (and help your career)
Many marketing organizations do not craft a personal development plan for each individual, so it's up to you to create your own. To gain management's attention, create a path that focuses on the bottom line, sales, leads or some other KPI…
Subject Lines Tested
A few weeks ago, two marketers like you DOUBLED the clickthrough rate of one of our internal marketing emails.
And, the only variable tested was the subject line.
Weve seen over and over again in our research that subject lines can…
You Decide: Which lead generation landing page will perform best?
We asked the MarketingExperiments audience for their best lead generation landing pages, and our MECLABS judges have narrowed down the nominations to two pages. Now it’s up to you. Which of these pages do you think will perform best?
15 Years of Marketing Research in 11 Minutes
Watch as Dr. Flint McGlaughlin, Managing Director and CEO, MECLABS, explains what he has learned from 15 years of marketing research in this video. He discusses the three flaws in the funnel analogy, the MECLABS Conversion Heuristic and…
Landing Page Wireframe: Why focusing on ‘one variable at a time’ doesn’t work
Testing one variable at a time isn't always the best approach to getting results. While the goal of a test is to get a learning, there is one way to get a learning and change more than one variable on your landing page at a time.
Email Marketing: Tips from your peers about writing subject lines
How can marketers and copywriters create subject lines that improve clickthrough rate? Your peers have shared some insights on what they have learned about writing effective subject lines.
Elements of effective subject lines
To earn an open, the subject line of your email must earn a "yes" from the reader. Watch as Dr. Flint McGlaughlin, Managing Director and CEO, MECLABS, discusses some elements that determine how effective a subject line is in this video clip…
The 2 Most Important Words in Marketing
To really make sure you don’t frustrate or alienate your busy customer or prospect, you need to ask what Dr. Flint McGlaughlin calls the two most important words in marketing -- So what? Learn the importance of this question as Flint offers…