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263% Higher Conversion Rate
Anxiety is causing your website to leak revenue. And, until you can plug those leaks, any amount of traffic you drive there will have a negligible ROI. Watch this Web clinic replay to learn three techniques you can use to overcome anxiety…
Lead Generation: 3 lessons from a 25% decrease in conversion
When you’re truly pushing the limit with your tests, you may have a negative outcome. Here are three lessons to help you get value out of even negative test results.
Landing Page Optimization: Reducing friction results in 266% increase in clickthrough rate
Friction is a barrier to conversion that every marketing team faces. Learn three principles you can use to reduce friction elements on your landing pages.
Lead Gen Form Optimization: Why a lower conversion rate can be a good thing
Friction on lead generation pages can reduce conversions. Learn how a length-oriented approach to friction can help your marketing team find the right balance.
Social Media Microsite Test: 3 lessons based on a 154% increase in leads
Microsites can present marketers with more influence over testing page elements than they would normally have on an organization’s main homepage. Here are three lessons from a social media microsite test that can aid your testing efforts.
Conversion Optimization: Tactics your peers have used to gain higher conversion rates
Marketers spend most of their waking moments obsessing over (and hopefully testing) what tactics will help improve conversion rates. So we asked your peers how they have improved conversion rates. Read on few a sample of those answers,…
Optimizing Calls-to-action: 4 questions to ask yourself while writing a CTA
The call-to-action on a landing page is the pinnacle of your copywriting efforts, yet marketers often struggle with crafting the right "ask." Read on for four questions every marketer should ask themselves when optimizing their CTAs.
Discovering Your Value Proposition
Your competitors are continually making your job as a marketer more difficult. They are constantly spying on you, uncovering your hidden marketing strategies, and beating you at your own games. And when they arent doing that, they are…
Marketing Budgets: Majority of organizations increasing landing page optimization budgets
With 41% of marketers reporting landing pages as one of the most effective elements to test, it's no surprise that a majority of organizations are increasing their LPO budgets. See how an increase in your LPO budget can help your other…
Single-Product Homepage Test: A/B testing generates 58% lift
Homepage redesigns can be tricky when your a single product website. Learn 3 lessons in homepage optimization that can aid your testing efforts.
Homepage Optimization: Free trial vs. demo
Homepage optimization can be a nightmare for your marketing team. Misguided approaches to testing can ruin campaigns and possibly even a career. Learn three principles to homepage optimization that can help your testing focus.
Marketing Career: Free resources from MECLABS to help you do your job better
MECLABS, the parent company of MarketingExperiments, offers marketers a variety of resources they can use to improve their performance and to grow their careers. Learn more about seven research and reporting resources that are available for…
Competitive Marketing: How do you grab customers’ attention?
Competition in many industries is fierce – so what is the hard-pressed marketer to do? How can marketers effectively wage war in their market when there are so many other companies fighting tooth and nail for their cut? Read on for three of…
What Eyebrows and Websites Have in Common
Website Optimization: 4 small changes you can make right now to increase your conversion.
Web Analytics: 3 basic insights to get you started
Marketers often worry about the performance indicated in their metrics and finding the “right” conversion rate for their industry to see where they stack up. Learn three basic insights into the purpose of your analytics and the ultimate…
Online Testing and Optimization: 4 factors to choosing a testing platform
Testing platforms are vital to an organization’s testing program and choosing the right one can be a difficult task. Learn 4 factors that you can use to choose the right platform for your organization.
A/B Testing: Think like the customer
Testing and optimization can tap into your customers’ motivations. Watch this clip to learn how brand-side marketers are thinking like the customer by challenging their industries best practices through testing.
Email Marketing: Landing page testing less popular but more effective
Testing deeper into your sales funnel will have the greatest impact on your most important metrics. Learn some research insight into why the most popular testing elements are not always the most effective.
Landing Page Optimization: Identify and express why I should buy from you
Identifying and expressing your value proposition are two skills that are necessary to leverage the power of a value proposition for your landing pages. Here are eight points that will help you to identify and express your value proposition…
Even Marketing Experts Can Be Wrong (A behind-the-scenes example)
Even the marketing experts can be wrong. See a behind-the-scene look at a recent MECLABS test one expert recently called out on a below-the-fold treatment. The results could surprise you.