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Competitive Marketing: How do you grab customers’ attention?
Competition in many industries is fierce – so what is the hard-pressed marketer to do? How can marketers effectively wage war in their market when there are so many other companies fighting tooth and nail for their cut? Read on for three of…
What Eyebrows and Websites Have in Common
Website Optimization: 4 small changes you can make right now to increase your conversion.
Web Analytics: 3 basic insights to get you started
Marketers often worry about the performance indicated in their metrics and finding the “right” conversion rate for their industry to see where they stack up. Learn three basic insights into the purpose of your analytics and the ultimate…
Online Testing and Optimization: 4 factors to choosing a testing platform
Testing platforms are vital to an organization’s testing program and choosing the right one can be a difficult task. Learn 4 factors that you can use to choose the right platform for your organization.
A/B Testing: Think like the customer
Testing and optimization can tap into your customers’ motivations. Watch this clip to learn how brand-side marketers are thinking like the customer by challenging their industries best practices through testing.
Email Marketing: Landing page testing less popular but more effective
Testing deeper into your sales funnel will have the greatest impact on your most important metrics. Learn some research insight into why the most popular testing elements are not always the most effective.
Landing Page Optimization: Identify and express why I should buy from you
Identifying and expressing your value proposition are two skills that are necessary to leverage the power of a value proposition for your landing pages. Here are eight points that will help you to identify and express your value proposition…
Even Marketing Experts Can Be Wrong (A behind-the-scenes example)
Even the marketing experts can be wrong. See a behind-the-scene look at a recent MECLABS test one expert recently called out on a below-the-fold treatment. The results could surprise you.
Five Steps to Better Metrics
Web analytics can yield an intimidating mound of data much more than marketers can interpret and use.
The overwhelmed marketer needs a way to discipline the process a way to turn this raw data into valuable insights concerning their…
A/B Testing: 3 resources for copywriting and call-to-action optimization
With research reporting the headline and call-to-action are the most impactful page elements to optimize, marketers should take advantage of the relatively easy-to-run tests. To help you formulate test ideas for these high-impact elements…
Copywriting Case Study: How Encyclopedia Britannica increased conversion 103%
Copywriting is often dreaded by marketers who find themselves crunched by deadlines. Learn more about how you can use copywriting to improve your own performance by watching this excerpt from one of our recent Web clinics.
Homepage Optimization: 5 questions every marketing team should ask themselves
Homepage optimization is not a destination -- it’s a continuing process. Here are five questions every marketer should be asking about their homepages to optimize even further.
Web Analytics: Tips from your peers about metrics
Understanding your Web analytics and metrics can significantly impact your bottom line. Learn some tips from other marketers on managing your data
Registration Forms: 3 steps to lead form optimization
Registration forms can be one of the most difficult elements to optimize on your page. Here are three basic steps you can use to improve the performance of your registration forms.
Email Optimization: How to prioritize your A/B testing
Many marketers don't know where to start their email testing and optimization efforts. Read on to learn how the Email Messaging Optimization Sequence can help you prioritize your optimization efforts.
Homepage Optimization Applied
Your website is leaking revenue as you read this sentence. As a marketer, you probably already knew that.
The real problem is that many marketers don’t know where to start when trying to plug those leaks. In a recent experiment performed…
Value Proposition: 3 worksheets to help you craft, express and create derivative value props
Expressing a derivative value proposition effectively is one of the greatest challenges every marketing team faces. Here are three worksheets to help you identify, craft and express your derivative value propositions.
Lead Generation Test: How adding urgency increased conversion rate by 6%
Simply setting a test up and running it can be hard enough, but planning a test so that you can actually learn something adds another layer of complexity to the process. Learn how HubSpot involved the Optimization Summit 2012 audience to…
Marketing Intuition Contest: Which homepage generated a 331% lift in conversion
As a valuable piece of real estate for any department in a company, the homepage must communicate many objectives. So, how do you best optimize it while meeting all of those objectives? Examine the two treatments and tell us which…
5 Common Call-to-action Errors
The call-to-action is one of the most critical parts of your message. Learn five common call-to-action errors marketers make and how you can avoid them.