MarketingExperiments - Research-driven optimization, testing, and marketing ideas

Conversion rate averages can help can help you assess where your marketing stacks up among your industry peers. Read further to learn more on how certain industries are fairing as you work on your own conversion rate optimization efforts.

Optimizing a few elements in your sales funnel will give you a quick win, but what about the bigger picture of your sales process and the needs for long-term solutions to fix the revenue leaks existing deeper within your sales funnel? Read…

A highly effective value proposition requires an understanding of your ideal prospect and why they should buy you. Learn five insights you can use to identify and express your value proposition.

Optimizing a content marketing campaign can be difficult for any marketing team. Read further to learn more about a case study featured in one of our recent web clinics in which a physician-only social network was able to reduce their cost…

Marketing is an ever-changing marketplace, and social media, content marketing and digital marketing have only decreased the small timeframe you have to respond. So how can the marketer deal with this? Launch and learn, with a little help…

Landing pages are the most effective method for testing value propositions, according to recent research from MarketingSherpa. Read on for a three-stage approach to value propositions that you can use to aid your testing efforts.

Content management systems (CMS) have greatly eased the technical aspects of landing page creation, allowing you to more easily create treatments to test…and learn from. In today’s blog post, we’ll provide a few test ideas based on a…

If you’ve ever had a broken leg, you know it can be a painful and inconvenient experience. You can’t walk, and you are forced to rely on the people around you to complete the simplest of tasks. Who knew putting on shorts could be so…

The constant changes and revisiting of previous ideas that are found in the fashion industry are very similar to evolving trends and best practices in optimization. Learn three lessons that the fashion industry can teach marketers about…

Test validity is an assurance that the results from your tests actually reflect what is going on in the real world. Review the experiment to learn more about how a greater understanding of test validity helped to find a conversion lift that…

Adding clarity to the message in your subject line is one the easiest changes to test that can often yield higher CTR's. Review the experiment to learn more about subject line testing and why clarity in your message will often outperform…

Subject line testing is the most frequent email element marketers are testing to optimize email performance. Read the charts to learn more about subject line testing and audience targeting to aid your email optimization efforts.

Increasing conversion after a premium trial service has ended can be difficult if your customers can’t see how the benefits outweigh the cost. Learn how one B2C company leveraged incentive and value proposition to increase conversion by…

Customer Theory is an understanding of the customer that enables marketers to predict the total response to a given offer. To learn how customer theory can aid your testing efforts, read on for a PPC experiment performed by MECLABS…

Friction and anxiety are two conversion killing elements that can be corrected easily with minimal cost. Review the experiment to learn more about how one B2B company saw an increase in conversion of 262% by reducing friction and anxiety.…

Common email marketing errors can cost your marketing team lower conversion rates and lost revenue. Read the case study to learn more about email marketing errors and how to avoid them.