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Email Marketing: How do customers read your emails?
Watch as Flint McGlaughlin, Managing Director, MECLABS, explains how customers react to your email marketing sends. The full Web clinic video replay is also available for additional learning on the optimization of email sends.
Email Marketing: 7 resources for email optimization
With Email Summit 2013 approaching, the MECLABS team shares additional insight in email marketing optimization. A vast number of resources, including these seven, will complement the knowledge shared at the event.
Credibility: 9 elements that help make your marketing claims more believable
Unless your value proposition is believable, it is essentially worthless. You must be transparent, specific, and provide proof of the truth. Read on for nine types of proof you can provide your prospective customers.
Timing and Email Marketing: Sunday generated 23% higher clickthrough than Tuesday in test
Relevant content is crucial to the success of email messages, and timing of that message in the inbox can have just as large of an impact on its success. That's because the right time to send an email is one of the three core components to…
When Should You Send An Email?
According to the MarketingSherpa 2012 Email Marketing Benchmark Report, one-fifth of marketers send emails late and without clear purpose. The time and resource constraints that marketers constantly face make sending relevant communications…
Search Marketing: 46% more conversions from PPC ad test
PPC advertising can be a great channel for driving traffic to your landing pages. Even better, PPC ads can produce high-quality traffic that is ready to convert. See the treatments and results of a PPC ad test that generated 46.6% more…
E-commerce: A/B split test produces 36% more cart completions
Testing elements of your e-commerce shopping carts can lead to large increases in completed sales. See how a MECLABS Research Partner used a variable cluster test to achieve 36% more cart completions.
Value Proposition: Congress has a value exchange problem … do your marketing offers?
For every offer you make to prospective customers, they weigh the value versus the cost when they decide if they will act on your offer. Read on to learn why you simply cannot overlook the value exchange with your prospective customers.
Landing Page Optimization: 262% increase in lead rate
Often, a quote request landing page is key to the success of a lead generation strategy. By minimizing friction and overcorrecting for anxiety, you can see big increases on this type of page. See the control and treatment from an A/B…
Email Marketing Timing: When is the optimal time to send your next marketing email?
When is the best time to send your marketing emails? Does your audience respond better to one particular day of the week over the rest, or maybe to morning sends over afternoon ones? Read on to learn some email timing discoveries from your…
Marketing Efficiency: Conversion optimization is the science of doing marketing better
With budgets always a struggle, it's helpful to find ways to improve efficiency. Conversion optimization is essentially the science of doing marketing better. Read on for four steps to optimize your conversions.
A/B Testing: Changing 3 words results in 43% increase in funded accounts
Achieving great results with A/B testing doesn't always require major changes or complete redesigns. See how a large financial institution realized a 43% increase in funded accounts by changing just three words on a landing page.
A/B Testing: Split tests are meaningless without the proper sample size
While numbers are powerful, they can also be misleading. See why having a sufficient sample size is important to any A/B split test, as well as six resources to help you with sample size sufficiency in your online testing.
Mobile Marketing: 59% did not perform any mobile testing or optimization
According to MarketingSherpa's 2012 Mobile Marketing Benchmark Report, marketers think mobile devices are changing customer behavior. Yet, only 13% of marketers are conducting mobile testing. Read on for more information this mobile…
Homepage Optimization: Further test ideas for a page that converts 4 times higher
Live optimization sessions help marketers bridge the gap between customer theory and application. But even after a big lift, the testing (and learning) must continue. Read further to learn more about a real-world example of a homepage that…
Conversion Optimization: The MarketingExperiments year in review
In this year's MarketingExperiments year-end review blog post, we share the posts and replays of our Web clinics that our audience found most helpful in 2012. Read further to learn more about conversion optimization and other resources that…
Landing Page Optimization: What would a 1% conversion rate improvement mean to your marketing ROI?
Landing page optimization, it can be an extremely powerful way to increase the overall ROI of your marketing budget. Watch the free video of Session #1 of the new MECLABS Landing Page Optimization online course, where Flint McGlaughlin,…
Landing Page Optimization: 3 tools to help you optimize in 2013
In the upcoming year, the challenges marketers face in crafting effective value propositions, testing and optimization will likely be greater than ever. Read further to learn more about these challenges and the free tools and resources you…
The 5 Most Startling Marketing Discoveries from 2012
Optimizing upcoming marketing campaigns for maximum ROI opportunities is a top priority for marketers in the New Year. In this Web clinic, Flint McGlaughlin, Managing Director, MECLABS, and Jon Powell, Senior Research Manager, Research and…
Webinar Testing: Ask your customers what works best for them
If you want to know when the best time to serve your customers is, just ask them. Read more to learn more about our Web clinics and how you can participate in our poll as we try to better serve our audience.