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Value Proposition: A simple spreadsheet to help you categorize your products’ value
Keeping customers in mind during all marketing efforts such as email sends, meetings and campaigns is important to rank your products’ value. Using the MarketingExperiments Value Proposition Spreadsheet in this blog, marketers can rank…
Marketing Analytics: 20% of marketers lack data
In the MarketingSherpa 2013 Marketing Analytics Benchmark Report, 20% of marketers surveyed said they have very little or no data on their customers’ behavior. Read on to learn how marketers can begin or improve their data efforts by…
Value Proposition Optimization: 5 simple steps to discovering your value proposition using an email…
Value proposition is at the heart of all your marketing efforts. Understanding the core motivations that appeal to your customers can increase the performance of your email marketing campaigns significantly. Read further to learn five steps…
Email Marketing: 3 questions every marketer should ask about negative lifts
Marketers approach negative lifts with a stigma of failure instead of using the experience as a valuable learning tool to gain customer insights. Read further to find out what you can learn from a decrease in conversion, including three…
Email Copywriting: How a change in tone increased lead inquiry by 349%
Understanding how tone affects the performance of your emails can aid your email copywriting efforts. Read further to learn how one event management software provider was able to increase its lead inquiry rate by 349% using the right voice…
Mobile Optimization: How the Ritz-Carlton Destination Club increased its mobile email traffic 243%
Mobile email marketing remains a tactic underutilized by marketers, but is yielding some impressive ROI to those pioneering the strategy. Watch a session from MarketingSherpa Email Summit 2012 to learn how one marketing team built a mobile…
Email Copywriting Clinic
According to the MarketingSherpa 2013 Email Marketing Benchmark Report, nearly one-third of marketers surveyed reported they are unable to create relevant content on a consistent and predictable basis. So in this Web clinic, Flint…
Email Marketing: What you can learn from an 80% decrease in clickthrough rate
For marketers, seeing a positive increase in test results is the ultimate goal. However, receiving a loss in your testing can lead to other discoveries that will transform losses into gains. Seeing losses can prove the status quo is being…
Marketing Analytics: 4 techniques to discuss with your data analysts
For all marketers, marketing data analytics is essential to predicting customer behavior. However, only a small percentage of marketers are creating and testing hypotheses. In this webinar replay, MarketingSherpa presenters explain…
Lead Generation: 4 tips to present value before cost
Some industries may encounter additional friction in their lead generation due to the nature of the product. In the case of mortgage lending, constantly presenting the value of the product throughout the lead generation path is essential to…
Email Optimization: 4 optimization suggestions to test in your next send
Susquehanna Bancshares, a regional financial services holding company, encountered a challenge with optimizing its email marketing strategy. Read further to learn four optimization suggestions based on a real-world example from a member of…
Email Copywriting: Tips from 3 of your peers
Email copywriting is essential to optimization and if done effectively, marketers will achieve gains. Your peers have sounded off on techniques in crafting intro lines, gearing your message to the appropriate audience (B2B and B2C) and…
Email Marketing: How do customers read your emails?
Watch as Flint McGlaughlin, Managing Director, MECLABS, explains how customers react to your email marketing sends. The full Web clinic video replay is also available for additional learning on the optimization of email sends.
Email Marketing: 7 resources for email optimization
With Email Summit 2013 approaching, the MECLABS team shares additional insight in email marketing optimization. A vast number of resources, including these seven, will complement the knowledge shared at the event.
Credibility: 9 elements that help make your marketing claims more believable
Unless your value proposition is believable, it is essentially worthless. You must be transparent, specific, and provide proof of the truth. Read on for nine types of proof you can provide your prospective customers.
Timing and Email Marketing: Sunday generated 23% higher clickthrough than Tuesday in test
Relevant content is crucial to the success of email messages, and timing of that message in the inbox can have just as large of an impact on its success. That's because the right time to send an email is one of the three core components to…
When Should You Send An Email?
According to the MarketingSherpa 2012 Email Marketing Benchmark Report, one-fifth of marketers send emails late and without clear purpose. The time and resource constraints that marketers constantly face make sending relevant communications…
Search Marketing: 46% more conversions from PPC ad test
PPC advertising can be a great channel for driving traffic to your landing pages. Even better, PPC ads can produce high-quality traffic that is ready to convert. See the treatments and results of a PPC ad test that generated 46.6% more…
E-commerce: A/B split test produces 36% more cart completions
Testing elements of your e-commerce shopping carts can lead to large increases in completed sales. See how a MECLABS Research Partner used a variable cluster test to achieve 36% more cart completions.
Value Proposition: Congress has a value exchange problem … do your marketing offers?
For every offer you make to prospective customers, they weigh the value versus the cost when they decide if they will act on your offer. Read on to learn why you simply cannot overlook the value exchange with your prospective customers.