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[Video] Testing and Optimization: Involve IT when prioritizing testing sequences
In this MarketingExperiments blog post, watch an excerpt from an Optimization Summit 2012 session, "Where to Test, What to Test, What to Ask." In this excerpt, hear from Tony Doty, Senior Research Manager, MECLABS, on involving IT when…
Marketing Optimization: The 3 phases of evidence-based marketing
In this MarketingExperiments blog post, learn the three phases of evidence-based marketing. Use the tips from this post as well as the related resources to improve your own marketing efforts to rely on science, not a gut feeling.
The Usability Myth
Often, the rules regarding usability differ from source to source, and the answers provided by the usability experts can be misleading. Essentially, is very difficult to obtain any consensus about the rules of usability, or the overall…
Paid Search Marketing: A/B split test produces 144% increase in total leads
Testing and optimizing elements of your PPC ad campaigns can increase conversion significantly when done strategically. Read further to learn how the MECLABS Research team used strategic keyword placement and an A/B split test to achieve a…
Marketing Career: Don’t overlook these 4 marketing fundamentals
Bob Kemper, Senior Director of Sciences, explains in this blog post the history of the MECLABS methodology and the mechanics of the foundational heuristics. Read on to learn four fundamentals in online testing.
Web Usability: The Squint Technique and other insights from your peers
In the recent Web clinic, Flint McGlaughlin, Managing Director, MECLABS, discussed Web usability, and how it relates to conversion optimization. Read on for insights from your peers about this topic and how they apply their own unique…
Marketing Questions: Making claims for new products, e-commerce landing pages
In this MarketingExperiments blog post, we answer some of the questions we ran out of time to answer during the previous Web clinic, "Converting PPC Traffic." Read on to hear questions from your peers and learn about establishing…
Online Testing: 6 test ideas to optimize the value of testimonials on your site
Testimonials and reviews of your product or service can be powerful tools on your websites. Read on to learn six test ideas for optimizing the value of testimonials.
Converting PPC Traffic
According to the MarketingSherpa 2012 Website Optimization Benchmark, more than half of marketers indicated PPC ads were an element included in their organization's primary conversion path. In this Web clinic, Flint McGlaughlin, Managing…
E-commerce: 2 benefits of presenting competitor pricing on your website
Listing competitor pricing on your website can help customers see the value in your product or service. Read on for more benefits of including competitor pricing on your webpages.
Form Field Optimization: 3 optimization opportunities from a real-world form field page
Cost doesn’t just exist where monetary transactions exist. When you ask prospects for information, there will be an associated cost. To optimize your form fields to mitigate these costs will require everyone who works on your marketing to…
Email Optimization: A single word change results in a 90% lift in sign-ups
At MarketingSherpa Email Summit 2013, Michael Aagaard, Copywriter, ContentVerve, discussed call-to-action (CTA) optimization in his presentation, "How to Optimize and Test: Calls-to-Action for Maximum Conversions." Read on for three tests…
PPC Optimization: Tips from your peers on regional differences, Google Product Listing Ads,…
With pay-per-click (PPC) advertising, marketers pay money every time an ad drives someone to a landing page, so improving conversion is crucial to a healthy ROI. Read on to hear from your peers about how to optimize PPC conversion for…
Marketing Strategy: 4 steps to developing an effective and strategic test
At MarketingSherpa Email Summit 2013, many marketers expressed a need for a deeper understanding of test planning and strategic planning. At MECLABS, we test solutions to problems, not ideas. Read on to learn the thought process to craft a…
Marketing Management: Can you create a marketing factory?
In the MarketingSherpa Executive Guide to Marketing Personnel, marketers indicated a challenge in a scarcity of skilled individuals in their marketing departments. To overcome this issue, marketers would benefit from using a patented,…
The Web as a Living Laboratory
According to the MarketingSherpa 2012 Email Marketing Benchmark Report, only 10% of respondents use the Internet as a customer research tool. So in this special Web clinic replay, recorded live at MarketingSherpa Email Summit 2013, Flint…
Do Optional Form Fields Help (or Hurt) Conversion?
According to the MarketingSherpa 2012 Lead Generation Benchmark Report, nearly three quarter of marketers surveyed reported generating high-quality leads as a top challenge. In this Web clinic, Austin McCraw, Senior Editorial Analyst,…
Test Interpretation: How over-measuring helped us discover a hidden 198% increase in leads
With testing efforts, marketers should never expect tests to perform the way they think they will. To truly understand test results, marketers may find it useful to over-measure in their testing efforts. Read on to learn how a hidden 198%…
Email Copywriting: Simplification, specificity, focus on customer generates 400% increase in CTR
In this MarketingExperiments blog, learn from one marketer's efforts to improve their email marketing by examining a step-by-step guide of their email copy. The results of these tests generated a 400% increase in CTR. These impressive tests…
Email Marketing: Email has become another way to interrupt people’s lives
In an interview at Email Summit 2013, Flint McGlaughlin, Managing Director, MECLABS, revealed how email marketing can be the biggest challenge for marketers. Providing valuable insight, Flint offered advice to help keep the relationships…