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PPC Optimization: Tips from your peers on regional differences, Google Product Listing Ads,…
With pay-per-click (PPC) advertising, marketers pay money every time an ad drives someone to a landing page, so improving conversion is crucial to a healthy ROI. Read on to hear from your peers about how to optimize PPC conversion for…
Marketing Strategy: 4 steps to developing an effective and strategic test
At MarketingSherpa Email Summit 2013, many marketers expressed a need for a deeper understanding of test planning and strategic planning. At MECLABS, we test solutions to problems, not ideas. Read on to learn the thought process to craft a…
Marketing Management: Can you create a marketing factory?
In the MarketingSherpa Executive Guide to Marketing Personnel, marketers indicated a challenge in a scarcity of skilled individuals in their marketing departments. To overcome this issue, marketers would benefit from using a patented,…
The Web as a Living Laboratory
According to the MarketingSherpa 2012 Email Marketing Benchmark Report, only 10% of respondents use the Internet as a customer research tool. So in this special Web clinic replay, recorded live at MarketingSherpa Email Summit 2013, Flint…
Do Optional Form Fields Help (or Hurt) Conversion?
According to the MarketingSherpa 2012 Lead Generation Benchmark Report, nearly three quarter of marketers surveyed reported generating high-quality leads as a top challenge. In this Web clinic, Austin McCraw, Senior Editorial Analyst,…
Test Interpretation: How over-measuring helped us discover a hidden 198% increase in leads
With testing efforts, marketers should never expect tests to perform the way they think they will. To truly understand test results, marketers may find it useful to over-measure in their testing efforts. Read on to learn how a hidden 198%…
Email Copywriting: Simplification, specificity, focus on customer generates 400% increase in CTR
In this MarketingExperiments blog, learn from one marketer's efforts to improve their email marketing by examining a step-by-step guide of their email copy. The results of these tests generated a 400% increase in CTR. These impressive tests…
Email Marketing: Email has become another way to interrupt people’s lives
In an interview at Email Summit 2013, Flint McGlaughlin, Managing Director, MECLABS, revealed how email marketing can be the biggest challenge for marketers. Providing valuable insight, Flint offered advice to help keep the relationships…
Value Proposition: A simple spreadsheet to help you categorize your products’ value
Keeping customers in mind during all marketing efforts such as email sends, meetings and campaigns is important to rank your products’ value. Using the MarketingExperiments Value Proposition Spreadsheet in this blog, marketers can rank…
Marketing Analytics: 20% of marketers lack data
In the MarketingSherpa 2013 Marketing Analytics Benchmark Report, 20% of marketers surveyed said they have very little or no data on their customers’ behavior. Read on to learn how marketers can begin or improve their data efforts by…
Value Proposition Optimization: 5 simple steps to discovering your value proposition using an email…
Value proposition is at the heart of all your marketing efforts. Understanding the core motivations that appeal to your customers can increase the performance of your email marketing campaigns significantly. Read further to learn five steps…
Email Marketing: 3 questions every marketer should ask about negative lifts
Marketers approach negative lifts with a stigma of failure instead of using the experience as a valuable learning tool to gain customer insights. Read further to find out what you can learn from a decrease in conversion, including three…
Email Copywriting: How a change in tone increased lead inquiry by 349%
Understanding how tone affects the performance of your emails can aid your email copywriting efforts. Read further to learn how one event management software provider was able to increase its lead inquiry rate by 349% using the right voice…
Mobile Optimization: How the Ritz-Carlton Destination Club increased its mobile email traffic 243%
Mobile email marketing remains a tactic underutilized by marketers, but is yielding some impressive ROI to those pioneering the strategy. Watch a session from MarketingSherpa Email Summit 2012 to learn how one marketing team built a mobile…
Email Copywriting Clinic
According to the MarketingSherpa 2013 Email Marketing Benchmark Report, nearly one-third of marketers surveyed reported they are unable to create relevant content on a consistent and predictable basis. So in this Web clinic, Flint…
Email Marketing: What you can learn from an 80% decrease in clickthrough rate
For marketers, seeing a positive increase in test results is the ultimate goal. However, receiving a loss in your testing can lead to other discoveries that will transform losses into gains. Seeing losses can prove the status quo is being…
Marketing Analytics: 4 techniques to discuss with your data analysts
For all marketers, marketing data analytics is essential to predicting customer behavior. However, only a small percentage of marketers are creating and testing hypotheses. In this webinar replay, MarketingSherpa presenters explain…
Lead Generation: 4 tips to present value before cost
Some industries may encounter additional friction in their lead generation due to the nature of the product. In the case of mortgage lending, constantly presenting the value of the product throughout the lead generation path is essential to…
Email Optimization: 4 optimization suggestions to test in your next send
Susquehanna Bancshares, a regional financial services holding company, encountered a challenge with optimizing its email marketing strategy. Read further to learn four optimization suggestions based on a real-world example from a member of…
Email Copywriting: Tips from 3 of your peers
Email copywriting is essential to optimization and if done effectively, marketers will achieve gains. Your peers have sounded off on techniques in crafting intro lines, gearing your message to the appropriate audience (B2B and B2C) and…