The Usability Myth

4 surprising discoveries we learned after testing the most common usability principles

Often, the rules regarding usability differ from source to source, and the answers provided by the usability experts can be misleading. Essentially, is very difficult to obtain any consensus about the rules of usability, or the overall effectiveness of it.

In this Web clinic, Flint McGlaughlin, Managing Director, MECLABS, explored how Web usability best practices impact optimization.

In this Web clinic replay, you’ll see how an addiction and mental health rehabilitation facility increased its conversions 220% by utilizing a science-based approach to Web usability and optimization.

Flint also shared some key principles from these discoveries you can use as a framework to aid your usability optimization efforts.

Here are what some of the audience members had to say about the Web clinic:

It challenged and adequately crushed some beliefs I’ve had about usability –Mark

It was a cheap shot at usability –Lisa

It challenged some of the basic conversation about usability or rather it turned [conversation] back to what it really is all about –Jennifer

Logical explanation for negating usability guidelines –Masood

Control the chronology of the mind with the geography is a great takeaway –Gwen


Flint McGlaughlin

Paul Cheney
Austin McCraw

Video Production and Editing
Dennis Beard
Luke Thorpe

Technical Production
Steven Beger
Selena Blue
Beth Caudell
Melissa Elbert
Erin Hogg
John Tackett

Additional Contributors
Aimee Thompson

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