Often, the rules regarding usability differ from source to source, and the answers provided by the usability experts can be misleading. Essentially, is very difficult to obtain any consensus about the rules of usability, or the overall effectiveness of it.
In this Web clinic, Flint McGlaughlin, Managing Director, MECLABS, explored how Web usability best practices impact optimization.
In this Web clinic replay, youll see how an addiction and mental health rehabilitation facility increased its conversions 220% by utilizing a science-based approach to Web usability and optimization.
Flint also shared some key principles from these discoveries you can use as a framework to aid your usability optimization efforts.
Here are what some of the audience members had to say about the Web clinic:
It challenged and adequately crushed some beliefs I’ve had about usability –Mark
It was a cheap shot at usability –Lisa
It challenged some of the basic conversation about usability or rather it turned [conversation] back to what it really is all about –Jennifer
Logical explanation for negating usability guidelines –Masood
Control the chronology of the mind with the geography is a great takeaway –Gwen
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