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Marketing Analytics: Frequently asked questions about misunderstood and misinterpreted metrics
At MECLABS, we begin the test planning process by looking at the available metrics. But sometimes the discussion about metrics can become more of a discussion about the definition of certain metric, rather than trying to piece together a…
Does Brand Really Matter?
Branding is generally perceived as a powerful tool marketers can use to build awareness of their products or services in the marketplace.
But, what really is a brand?
Can something as abstract as a logo or color scheme actually impact…
Marketing Analytics: Should you use a daily or aggregate method to validate A/B test results?
Applying scientific principles to their A/B testing can help marketers get as close as possible to the “truth” using limited resources available. But, how you measure helps determine how accurately you can discover the truth. Read on for to…
Conversion Optimization: 3 keys to a successful call-to-action you can learn from childhood
In this MarketingExperiments Blog post, learn three keys to improving your calls-to-action on your site by remembering some basic instincts from childhood.
Landing Page Optimization: Simple pop-up overlay increases conversion 63%
When it comes to how color use can impact the performance of a landing page, some of the least intuitive changes can produce a significant lift. Read on to learn how the MECLABS research team used a simple pop-up overlay on a landing page…
B2B Gamification: Autodesk’s two approaches to in-trial marketing [Video]
In this MarketingExperiments blog post, read how Autodesk devised a plan to take a gamification approach to its in-trial marketing for its complex products. Watch the full video on MarketingSherpa.com/videos to learn the results of the…
A/B Testing: Example of a good hypothesis
Centering your testing on a hypothesis that is rooted in solving problems can be a huge benefit to your testing and optimization efforts. Read to learn more about you can craft a good hypothesis that will drive the focus of your testing…
Online Cart: 6 ideas to test and optimize your checkout process
The checkout process is one last opportunity for marketers to connect with customer before they leave your site. Read on for six testing ideas for optimizing your checkout process that you can use aid your testing efforts.
Page Templates that Work
Often, marketers do not really know where to begin when it comes to the structure of a webpage. They lean on best practices, favoring those they find most aesthetically appealing.
But, is this an effective approach?
In this Web…
Usability Testing: 5 tips for augmenting A/B testing
At MECLABS, we approach marketing as a science, always testing to create more questions and then testing the answers. Read on for five tips you can use to augment A/B testing and usability testing.
Website A/B Testing: 4 tips to beat an unbeatable landing page
Improving a highly optimized page is difficult, but not impossible. Read on for tips you can use to beat your unbeatable landing pages. Our goal is to provide marketers with a few insights you can use to aid your testing and optimization…
Social Media Marketing: Have you tested your website’s social links and buttons?
In this MarketingExperiments blog post, learn about how testing your social links and buttons is a crucial part of your website's success. Leave your tips and results in the comments section of this blog post to share what works and what…
Reducing Cart Abandonment
According to the MarketingSherpa 2012 Website Optimization Benchmark Report, shopping carts are ranked as one of the least optimized processes, yet they can be one of the most strategic aspects of a conversion process to optimize.
In…
Conversion Rate Optimization: 3 factors to ensure your results are reliable
Fluctuations in customer behavior are bound to happen over time due to random variation, seasonal trends or other factors. Or, perhaps your website could convert more prospects by optimizing a specific aspect like hidden friction that is…
Test Planning: 3 simple tips to keep your test planning and optimization on the right track
Developing test planning and optimization strategies is long, bumpy road of trial and error before you reach a true discovery about your customers. Read on for three simple tips you can use to keep your testing and optimization strategy…
Analytics and Testing: An approach to the delicate balance of confidence and uncertainty
One of the challenges in interpreting results is the constant struggle between projecting confidence in the reliability of those results and a scientist’s obligation to portray limitations that exist. Read further to learn more about how…
Online testing: Two common reasons to use a radical redesign test approach
Testing can become an exercise in frustration after a few test cycles of consistent underperformance. But don’t quit. Get radical. Read further to learn more about two common reasons to consider a radical redesign testing approach.
Marketing Metrics: Can you have one number to rule them all?
A common question about test metrics focuses on what metrics should marketers use to track and evaluate tests as the central tendency is to seek out a single metric to be used as the measure of success. Read further to learn more about why…
Lead Generation Optimization: Two simple changes increase lead rate 166%
One of the most effective ways to increase conversion is by decreasing the amount of perceived resistance and aggravation your prospects experience in your lead capture process. Read further to learn more about how the MECLABS research team…
Analytics & Testing: 3 statistical testing methods for building an advanced customer theory
Variables from gender, age, income, education and geographic location will likely play a role in why your customers say yes to your offers. Selecting a test methodology robust enough to explore statistical relationships among variables is…