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Reducing Cart Abandonment
According to the MarketingSherpa 2012 Website Optimization Benchmark Report, shopping carts are ranked as one of the least optimized processes, yet they can be one of the most strategic aspects of a conversion process to optimize.
In…
Conversion Rate Optimization: 3 factors to ensure your results are reliable
Fluctuations in customer behavior are bound to happen over time due to random variation, seasonal trends or other factors. Or, perhaps your website could convert more prospects by optimizing a specific aspect like hidden friction that is…
Test Planning: 3 simple tips to keep your test planning and optimization on the right track
Developing test planning and optimization strategies is long, bumpy road of trial and error before you reach a true discovery about your customers. Read on for three simple tips you can use to keep your testing and optimization strategy…
Analytics and Testing: An approach to the delicate balance of confidence and uncertainty
One of the challenges in interpreting results is the constant struggle between projecting confidence in the reliability of those results and a scientist’s obligation to portray limitations that exist. Read further to learn more about how…
Online testing: Two common reasons to use a radical redesign test approach
Testing can become an exercise in frustration after a few test cycles of consistent underperformance. But don’t quit. Get radical. Read further to learn more about two common reasons to consider a radical redesign testing approach.
Marketing Metrics: Can you have one number to rule them all?
A common question about test metrics focuses on what metrics should marketers use to track and evaluate tests as the central tendency is to seek out a single metric to be used as the measure of success. Read further to learn more about why…
Lead Generation Optimization: Two simple changes increase lead rate 166%
One of the most effective ways to increase conversion is by decreasing the amount of perceived resistance and aggravation your prospects experience in your lead capture process. Read further to learn more about how the MECLABS research team…
Analytics & Testing: 3 statistical testing methods for building an advanced customer theory
Variables from gender, age, income, education and geographic location will likely play a role in why your customers say yes to your offers. Selecting a test methodology robust enough to explore statistical relationships among variables is…
Analytics and Testing: 3 tips to optimize your testing efforts
Prior customer behavior can reveal current opportunities for testing and optimization in your sales funnel if you take the time to look in the right places. Read further to learn three steps you can use to optimize your sales funnel and…
Marketing Optimization: Are you tracking website optimization ROI?
Live from Optimization Summit 2013, read this MarketingExperiments blog post to discover how data has changed the way marketers develop more informed and better tracked ideas.
Long Copy vs. Short Copy
The question of long copy versus short copy is not new, and there is no shortage of differing opinions.
Should webpage copy be as short as possible?
Should it be long?
Is there an optimal length to a webpage?
To answer these…
Landing Page Optimization: Color emphasis change increases clickthrough 81%
In this MarketingExperiments blog post, learn how a simple change in color emphasis increased clickthrough 81%. Read on for test details and for a link to the entire Web clinic replay discussing four more surprising findings about website…
Lead Generation: 6 steps to correctly setting customers’ expectations
Knowing what your customers will experience through your lead generation funnel is key to delivering on the expectations derived from your offers. Read further to learn six simple steps you can use to meet customer expectations and improve…
Landing Page Optimization: Help improve this page for a chance to win an LPO Online Course
In this MarketingExperiments blog post, share your test ideas as a comment in the post for a chance to win a free LPO Online Course. The best test idea for this page will win the course.
Copywriting: How long (or short) should your copy be?
In the upcoming Web clinic, Flint McGlaughlin, Managing Director, MECLABS, will unpack what over 10,000 webpage tests reveal about optimal webpage copy length. But first, hear from three of your peers about how long, or short, webpage copy…
Web Usability: People don’t need many options, they need the right options
Are more choices better for visitors to your website? Watch this video excerpt to learn more about how Web usability practices can impact optimization in this MarketingExperiments blog post.
When Should You Reveal Price?
Price is one of the biggest factors impacting the success of a marketing campaign, yet it can be one of the most difficult aspects of an offer to message properly. In this Web clinic, Flint McGlaughlin, Managing Director, MECLABS, revealed…
A/B Testing: SAP increases conversion 62% by using images
In this MarketingExperiments blog post, hear how SAP increased conversion 62% by using images on its site pages. Learn more from SAP's Test Lab at MarketingSherpa and MarketingExperiments Optimization Summit 2013, May 20-23, in Boston.
Landing Page Optimization: Simple color change increases conversion 10%
When it comes to how color design is affecting a site’s performance, simple changes can produce a significant lift. Read further to learn how the MECLABS research team used a background color test on a landing page to increase account…
Online Marketing Testing: A research manager’s view of balancing risk and reward
Taking risks with testing is sometimes necessary, but can be an intimidating process. Learn from a MECLABS research manager on how to balance risk and reward and get the most out of your testing efforts.