MarketingExperiments - Research-driven optimization, testing, and marketing ideas

When you’re immersed in data on a daily basis, it becomes all too easy to forget that everyone is not fluent in statistical terminology. In today’s MarketingExperiments Blog post, I wanted to share three statistical concepts every marketer…

At the heart of email marketing campaigns, it seems as if a tug-of-war exists between gaining attention and engaging in conversation. So, read on to learn more about how the MECLABS research team tested a promotional-style email against a…

Performing a radical redesign can be a daunting endeavor. You really can’t tell what changes are helping or hurting your conversion rates when you look at the data. But, what if you were to look into your data beyond conversion rates? What…

When it comes to using pop-ups, many marketers turn to them as a tool for solving issues of engagement. But, are pop-ups effective for lead generation? Read on to learn more about a recent pop-up chat test that increased conversion 120%.

At Lead Gen Summit 2013, Jon Ciampi, Vice President of Marketing, CRC Health, revealed how understanding customer motivations, driving traffic, and clearly communicating the value proposition all helped his company capture a higher quality…

To prepare you for Lead Gen Summit 2013 in San Francisco, read this preview of the live test conducted with the help of attendees at Summit. See how the MECLABS research team developed a test to see whether a choice, or lack thereof, of…

Next week at Lead Gen Summit 2013 in San Francisco, lead gen marketers will have the chance to learn about A/B testing, landing page optimization and many other essential elements of lead generation. Before the Summit commences, read about…

Turning test ideas into wireframes can be a little problematic when it comes to keeping aesthetic elements at the forefront of optimization when the focus is often centered on metrics. Read on for three tips to help keep your test designs…

Research analysts and many marketers do not define projects and goals the same way data analysts approach a data challenge. Read on for four tips you can use to help generate productive conversations with your data analyst.

My big life plan was to quietly finish my history degree and curate at the most famous museum that would take me. Sometimes, however, things turn out better than we planned. So read on for to learn more about how MECLABS Optimization…

You should always look at your data with a healthy amount of skepticism, as a discerning eye can help you discover when an exceptional lift does not indicate an exceptional result. Read on to learn more about why a 445% lift was not a…

Some of the benefits that derive from A/B testing can go ignored or overlooked if marketers do not have a set testing process in place to guide their testing efforts. Read for three benefits of using a testing process that you can use to…

Display advertising allows you to grab visitors' attention and earn qualified clicks onto your landing pages, but your banner ads could be leaving conversions on the table. Read on to learn four common banner ad mistakes and how to avoid…

In a recent Web clinic, Jon Powell, Senior Manager of Research and Strategy, MECLABS, asked the audience to look at before and after screenshots of control and treatment pages from a few experiments to see if they could find any patterns.…