Optimizing for Multiple Personas

How a recent test “broke the rules” of optimization and drove a 331% conversion lift

Managing your messaging for multiple buyer personas becomes a difficult undertaking when conversion optimization principles often call for focusing on a single customer type.

So, what is the most effective approach to copywriting and design when you have customers with a variety of needs and interests?

In this Web clinic, Jon Powell, Senior Manager of Research and Strategy, MECLABS, revealed the results of how copywriting and design impacts conversion on pages that serve diverse customer bases.

Jon also shared two key copy and design actions that you can take to aid your landing page optimization efforts.


Jon Powell

Jon Powell
Austin McCraw

Video Production and Editing
Dennis Beard
Tara Marotta
Luke Thorpe

Technical Production
Steve Beger
Shaney Burnett
Melissa Elbert
Erin Hogg
Jessica Lorenz
Regina Love
Christine Risberg
John Tackett

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