MarketingExperiments - Research-driven optimization, testing, and marketing ideas

The old adage “less is more” holds true when it comes to website optimization. To optimize your website, you need to remember to stick to the goal of your site and not distract your visitors with links and other elements that can stop users…

2014 is here and with it opens a new year full of many opportunities to test. Read on for three simple steps for A/B testing that you can use to help put you on the path to testing smarter, not harder, in the year ahead.

Online testing platforms and analytics tools can be fairly expensive, depending on your goals and objectives. But don’t let that stop you from getting started. Read on for three free resources you can use to aid your testing and analytics…

One of the most critical elements to test on your product page is “buyability.” But what is buyability? In essence, buyability is a perceived ease of use that exists within the customer’s thought sequence. Buyability is how a customer…

We recently held a subject line experiment contest with the fine folks at Copyblogger. Although it was nice to have a little fun, we wanted to offer a few caveats gleaned from the experience. Learn more about some of the (intentional)…

We recently launched a subject line writing contest here on the MarketingExperiments Blog using a product from our sister company, MarketingSherpa: Email Summit 2014 in Las Vegas. The point of this contest was to gather possible subject…

One of the best ways to figure out which aspects of your products or services are perceived as most valuable is to test them on the open market. Learn the first three steps to take toward testing your value proposition to help uncover…

The end of the year is an important moment to stop and reflect on the year that has passed as they seem to come and go now faster than ever before. Read this post for three takeaway lessons from 2013 you can use to aid your own marketing…

One of the most critical elements of copy needed for a product is the “why” factor. It’s the reason a customer needs to consider if your product is right for them before they make a purchase. In this experiment recap, learn how marketers at…

Clickthrough and conversion rates are often two metrics we track as measures of success in our testing efforts. It would almost seem that these two metrics share an intuitive dependency, which is simply not the case. In this blog post,…

When it comes to email marketing, the subject line along with the sender’s name often are required to do all of the heavy lifting for recipients to even consider opening the email and see the offer or information communicated within. Read…

Measuring the performance of your company’s blog is not easy. By design, blogs don’t give up customer behavior secrets as easily or as comfortably as a landing page. Read on for insights from the MECLABS Research Team for metrics you can…

Customer anxiety is essentially a negative element on your landing page that reduces the likelihood that potential customers will take a desired action. It’s no big surprise that experiments with our Research Partners have found that…

The effectiveness of a subject line is crucial to the success of any marketing email. To improve subject line effectiveness and to better understand your customers’ needs, you can test your emails. In this post, see how our marketers at…

Being relevant to customers is hard enough and staying relevant means testing your way into a message that resonates. Read on to learn about the one key question you should ask yourself before you write another subject line.

If you’ve read the MarketingExperiments Blog for any length of time, you know that A/B testing and conversion optimization can be a very profitable endeavor. Read this post to learn about the chance to win a ticket to MarketingSherpa Email…

In online testing, there are plenty of things that can make your tests look conclusive when they are actually flawed. Read on to learn how using a double control can help boost confidence in your data.