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Email Marketing: 4 tips for testing subject lines to help you win the inbox battle
When it comes to email marketing, the subject line along with the sender’s name often are required to do all of the heavy lifting for recipients to even consider opening the email and see the offer or information communicated within. Read…
Blog Analytics: How do you measure the company blog’s performance?
Measuring the performance of your company’s blog is not easy. By design, blogs don’t give up customer behavior secrets as easily or as comfortably as a landing page. Read on for insights from the MECLABS Research Team for metrics you can…
LPO: 2 types of security seals that can help you reduce customer anxiety
Customer anxiety is essentially a negative element on your landing page that reduces the likelihood that potential customers will take a desired action.
It’s no big surprise that experiments with our Research Partners have found that…
Email Marketing: Subject line test increases clickthrough rate 18%
The effectiveness of a subject line is crucial to the success of any marketing email. To improve subject line effectiveness and to better understand your customers’ needs, you can test your emails. In this post, see how our marketers at…
Email Marketing: One question to ask yourself before you write another subject line
Being relevant to customers is hard enough and staying relevant means testing your way into a message that resonates. Read on to learn about the one key question you should ask yourself before you write another subject line.
A/B Testing for Fun and Profit [Subject Line Writing Contest]
If you’ve read the MarketingExperiments Blog for any length of time, you know that A/B testing and conversion optimization can be a very profitable endeavor. Read this post to learn about the chance to win a ticket to MarketingSherpa Email…
Subject Lines that Convert
Subject lines have a huge impact on the success of an email campaign. Yet, marketers rarely have the time to focus on the psychology of turning interruption into engagement.
In this Web clinic, Flint McGlaughlin, Managing Director, and…
Marketing Analytics: How dual control testing can help curb doubts in your data
In online testing, there are plenty of things that can make your tests look conclusive when they are actually flawed. Read on to learn how using a double control can help boost confidence in your data.
Interpreting Results: Absolute difference versus relative difference
Marketers are not always data-savvy mathematicians, and sometimes the full understanding of the math behind our campaign results (and for the purposes of this post, split tests) is overlooked, or simply taken at face value. One question…
Marketing Analytics: What annotation data can tell you about video subscribers
Over the past year, plenty of charts, projections and infographics have all shown video content heading in the general direction of growth as more users engage video content online than ever before. Read on to learn to more about what…
Are You Missing Copy on Your Page?
Communicating everything a customer needs to move forward in your sales process is vital.
In this Web clinic, Austin McCraw, Senior Editorial Analyst, MECLABS, revealed three copy intensifiers you can use to evaluate and optimize your…
Landing Page Optimization: 3 template design changes to help you serve multiple customer types
Optimizing your landing pages for multiple buyer personas becomes a difficult undertaking when conversion optimization principles often call for a focus on a single customer type. Read on to learn three template design changes you can make…
Email Marketing: 6 bad habits to avoid when testing emails
Email campaigns are different than other elements of a marketing mix including digital and traditional channels. They often have different goals, best practices and bad habits to avoid. Read to learn more about six bad habits to be aware of…
A/B Testing: Collaborative test planning can help you avoid “I told you so” testing
Marketing and testing strategies often have a tendency toward being driven by the HIPPO (highest paid person’s opinion). However, a key problem with that is the customer is an afterthought, or in the worst case, never considered at all.…
E-commerce: Category page test increases order rates 20%
Category pages play a key role in e-commerce, yet they are often left to the mercy of limited testing and limited, if any, best practices. Read on to learn more about how the MECLABS research team ran a category page test that increased…
Optimizing for Multiple Personas
Managing your messaging for multiple buyer personas becomes a difficult undertaking when conversion optimization principles often call for focusing on a single customer type.
So, what is the most effective approach to copywriting and…
Email Marketing: Simple design change to incentive raises clickthrough rate from the dead by 48%
Increasing conversion through testing can seem almost indistinguishable from magic when done right. Read on in today’s MarketingExperiments Blog post to learn how a change in color emphasis increased conversion 48%.
Validity Threats: 3 tips for online testing during a promotion (if you can’t avoid it)
Promotions can be a great tool to drive traffic to your site and increase revenue. But, how do promos really impact your testing? Read on to learn three tips for testing during a promotion.
Why Fear and ROI Should Never Drive Your Testing
Going into my first test on a webpage, I wanted to ensure I got a positive result. The last thing I wanted to do was put countless hours of time and effort into a test plan, only to receive results that were not favorable to my…
Web Analytics: What browser use can tell you about your customers
What does this report tell me about my customers? Gaining insight from your metrics is not always easy, especially when it comes to interpreting metrics that simply don’t seem like significant providers of insightful customer intelligence.…