Author

Jesse Kraker 2 posts 0 comments

Jesse Kraker, Senior Research Manager, MECLABS Institute. As a member of the MECLABS services team, Jesse works directly with MECLABS’ Research Partners to analyze and optimize their marketing efforts. Before MECLABS, Jesse worked in the printing industry as a project manager and marketing specialist. Jesse holds a B.S. in graphic media publishing from Rochester Institute of Technology, and is currently working towards his MBA at the University of North Florida. In his spare time, Jesse enjoys staying active and spending his time outside in the Florida sunshine as much as possible.

Conversion Marketing

Less is More: Maximize conversion by removing website distractions

Jesse Kraker Jan 23, 2014 3

The old adage “less is more” holds true when it comes to website optimization. To optimize your website, you need to remember to stick to the goal of your site and not distract your visitors with links and other elements that can stop users…

A/B Testing

Validity Threats: 3 tips for online testing during a promotion (if you can’t avoid it)

Jesse Kraker Oct 28, 2013 2

Promotions can be a great tool to drive traffic to your site and increase revenue. But, how do promos really impact your testing? Read on to learn three tips for testing during a promotion.