Lindsay Johannesen 3 posts 1 comments

Testing for websites often focuses on pages, such as homepages and landing pages, that can show immediate results in metrics like conversion or bounce rate. One potentially overlooked aspect for website testing is the site’s navigation.…

Radical redesigns can make it difficult to isolate specific elements contributing to the results of a test. Inherently, you just don't know what you did to the radically redesigned page that made it any better and that insight may be lost…

Clickthrough and conversion rates are often two metrics we track as measures of success in our testing efforts. It would almost seem that these two metrics share an intuitive dependency, which is simply not the case. In this blog post,…