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Lead Generation

Live from Email Summit: Two tactics to reduce perceived cost in your email capture forms

Taylor Kennedy Feb 23, 2015 0
In this live blog post from the MarketingSherpa Email Summit held at the ARIA Resort & Casino in Las Vegas, learn about reducing perceived cost when capturing email addresses via a registration form. Read about and see the results of…
A/B Testing

Testing and Analytics: What’s stopping you from testing?

Taylor Kennedy Jan 16, 2014 0
Online testing platforms and analytics tools can be fairly expensive, depending on your goals and objectives. But don’t let that stop you from getting started. Read on for three free resources you can use to aid your testing and analytics…
Email Marketing

Email Marketing: 4 tips for testing subject lines to help you win the inbox battle

Taylor Kennedy Dec 19, 2013 2
When it comes to email marketing, the subject line along with the sender’s name often are required to do all of the heavy lifting for recipients to even consider opening the email and see the offer or information communicated within. Read…

Email Marketing: 6 bad habits to avoid when testing emails

Taylor Kennedy Nov 11, 2013 4
Email campaigns are different than other elements of a marketing mix including digital and traditional channels. They often have different goals, best practices and bad habits to avoid. Read to learn more about six bad habits to be aware of…

Marketing Analytics: 4 tips to boost confidence in your analytics reporting

Taylor Kennedy Aug 15, 2013 2
Working on a project where the data reporting is less than ideal can impact your ability to make solid data-driven decisions. Read this MarketingExperiments Blog post for four tips you can use to boost your confidence in your analytics…

Website A/B Testing: 4 tips to beat an unbeatable landing page

Taylor Kennedy Jun 27, 2013 3
Improving a highly optimized page is difficult, but not impossible. Read on for tips you can use to beat your unbeatable landing pages. Our goal is to provide marketers with a few insights you can use to aid your testing and optimization…

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