Subject Lines that Convert

A review of 100+ successful subject lines reveals what motivates people to open (or delete) an email

Subject lines have a huge impact on the success of an email campaign. Yet, marketers rarely have the time to focus on the psychology of turning interruption into engagement.

In this Web clinic, Flint McGlaughlin, Managing Director, and Jon Powell, Senior Manager of Research and Strategy, both of MECLABS, revealed the results of an analysis of more than 100 successful subject lines to discover the common traits of why people choose to open an email.

Flint and Jon also shared two effective approaches from those discoveries every marketer can use to craft subject lines that connect to customer interest.

Here is some feedback from the Web clinic’s live audience:

I liked that we reviewed approaches and concepts, and then applied them to real examples. –Jill

Make them longer. The time allotted doesn’t do justice to amount of valuable content. –Roger

Great info as always that applies to any kind of copywriting. –Linda


Flint McGlaughlin
Jon Powell

Jon Powell
Austin McCraw

Video Production and Editing
Dennis Beard
Tara Marotta
Luke Thorpe

Technical Production
Steve Beger
Shaney Burnett
Zachary Godfrey
Erin Hogg
Jessica Lorenz
Regina Love
John Tackett



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