Subject lines have a huge impact on the success of an email campaign. Yet, marketers rarely have the time to focus on the psychology of turning interruption into engagement.
In this Web clinic, Flint McGlaughlin, Managing Director, and Jon Powell, Senior Manager of Research and Strategy, both of MECLABS, revealed the results of an analysis of more than 100 successful subject lines to discover the common traits of why people choose to open an email.
Flint and Jon also shared two effective approaches from those discoveries every marketer can use to craft subject lines that connect to customer interest.
Here is some feedback from the Web clinic’s live audience:
I liked that we reviewed approaches and concepts, and then applied them to real examples. –Jill
Make them longer. The time allotted doesn’t do justice to amount of valuable content. –Roger
Great info as always that applies to any kind of copywriting. –Linda
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