The Top 5 Marketing Discoveries in 2013

The last 50,000 hours of research distilled into 60 minutes

In 2013, the MECLABS research team conducted 260 controlled experiments that roughly totaled about 50,000 hours of research.

How can busy marketers keep up with a large volume of actionable takeaways and key principles?

In this Web clinic, the MECLABS research team walked through the most important discoveries of the year so you can learn the progress our analysts and scientists have made in discovering what really works in optimization.

You’ll discover research-grounded answers to the following questions:

  • When is the best time to send an email?
  • How should I design my website navigation?
  • Can a brand really make an impact on conversion?
  • Is my page missing critical copy?

Here is some feedback from the Web clinic’s live audience:

I liked the idea that the strength of the brand is derived not from declaration, but through expectation. –Jeff

The Web clinic was very general which is understandable because markets vary so much, but it would be helpful to have a few examples for niche markets. –Sophia

The content was great and your presenters are always upbeat, fun and engaging.


Ben Filip
Adam Lapp
Austin McCraw
Pamela Markey
Jon Powell

Austin McCraw
Jon Powell

Video Production and Editing
Dennis Beard
Tara Marotta
Luke Thorpe

Technical Production
Steven Beger
Melissa Elbert
Erin Hogg
Jessica Lorenz
Regina Love
Christine Risberg
John Tackett

You might also like

Leave A Reply

Your email address will not be published.