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Lead Nurturing Tested
After all of the effort put into your lead generation efforts, your sales team either wants more higher quality leads or more leads in total.
How can you bridge the gap between your marketing and the teleprospecting efforts of your sales…
How to Achieve a 232% Lift
Testing is simple enough, but using it to truly understand the mind of your customer requires a different approach.
So how can you develop a repeatable methodology that empowers you to not only see lifts, but also foster a conclusion…
Lead Generation: Customers are looking for a solution to their problems
At Lead Gen Summit 2013, Jon Ciampi, Vice President of Marketing, Corporate Development, Business and Strategic Accounts, CRC Health, recounted his challenges with PPC ads. Watch this brief video excerpt from his presentation to learn more…
Lead Generation: Great results don’t always have to be complicated
To discover what works best for generating leads in your organization, you have to wade through enough trial and error until success is the only destination left. Watch this brief video excerpt from Optimization Summit 2013 to hear how…
Online Testing
Testing is the marketer’s ultimate tool to discover more about customers. Read on to learn about testing and optimization guidelines that can aid your efforts to discover what appeals to your ideal customer.
Web Optimization: How to get your customers to say heck yes!
For e-commerce marketers, and many marketers with a subscription-based business, delivering an effective value proposition for the products they sell online is vital. Read on to learn more from Tim Kachuriak, Founder and Chief Innovation…
Web Optimization: Traffic without conversion doesn’t matter
You can drive all the traffic you want to a website, but traffic without conversion is useless. So read on to learn more about why testing and optimization are vital to your conversion efforts from an interview Michael Aagaard, Founder,…
Call-to-Action Button Copy: How to reduce clickthrough rate by 26%
In this MarketingExperiments Blog post, discover the call-to-action button copy that reduced clickthrough rate 26% and how to improve your own CTA button copy to avoid this overlooked area of optimization.
Digital Marketing: Stop ignoring data and start learning
Marketers recognize the importance of data, but continue to use it reluctantly to make informed decisions. Read on to learn more about why you should build a marketing team of lifelong learners and stop ignoring the valuable insights from…
The Most Effective Calls-to-Action
Think for a moment about the calls-to-action on your landing pages and in your emails.
Are they generating enough customer response?
What if there were some slight modifications you could make to your call-to-action copy, placement,…
Web Optimization: Simple CTA change increases conversion 77%
Small changes can make a big difference in the user experience. Read on to learn more about a simple call-to-action change that increased conversion 77%.
Analytics
Tracking different metrics effectively can help you yield deeper customer insights. These insights, however, are only the beginning of your investigation to better understand user interactions. Read on to learn about how metrics, testing…
Landing Page Optimization: Radio buttons vs. dropdowns
Determining which form layout options are ideal for customer data collection when building form fields can be a little tricky given their low priority in a marketer’s daily deadlines.
Read on to learn about a recent Web clinic that…
Email Marketing: How A/B testing raised $500 million for Obama for America
At Optimization Summit 2013, attendees had a chance to gain a behind-the-scenes look at the one of the biggest marketing efforts ever. The result of this effort alone generated $500 million in donations, just from the email campaign. In…
Radio Buttons vs. Dropdowns
The choice between a radio or dropdown format for our shopping carts and lead gen forms is often made quickly, leaving the design of the option presentation as an afterthought.
But what if choosing the right format for a single question…
Radical Redesigns
Radical redesigns can make it difficult to isolate specific elements contributing to the results of a test. Inherently, you just don't know what you did to the radically redesigned page that made it any better and that insight may be lost…
Value Proposition
Developing a strategy for a solid value proposition test can be tough in the age of complex multichannel marketing campaigns, so read on to learn more about four things you should consider to help you find the ideal marketing channel that…
Copywriting: Do you take your prospects on a journey?
One of your goals as a marketer is to take customers on a buyer’s journey. Read on to learn how story connects to the conversion process to aid your marketing efforts.
Prominence: Design and layout lessons from Windows 8
The size and location of an object on your landing page can impact how customers interact with your goals. So read on to learn the importance of prominence from the perspective of a consumer with the help of Windows 8.
Email Marketing: 3 letters to drive subject line success
Flint McGlaughlin, Managing Director, MECLABS, kicked off Day 2 of Email Summit with his session, “Interactive Quick-Win Clinic: 3 simple email tactics to achieve personalization without the need for complex technology.” He set out to shed…