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Optimizing Web Forms
According to the MarketingSherpa Lead Generation Benchmark Report, capturing a higher quantity of qualified leads is of one of the most important goals in the minds of marketers.
So how can marketers capture more leads in their Web forms…
Web Optimization: Simple CTA test yields 956% increase in clickthrough
A principle marketers at Web Optimization Summit 2014 have overwhelmingly voiced is to start simple and dig deeper when testing to discover more insights about your customers. Read this MarketingExperiments Blog post to learn more from…
Value Proposition: Which of your value claims is most appealing to new customers?
At Web Optimization Summit 2014, the audience helped to create a real-time test. Read this MarketingExperiments Blog post to learn about behind-the-scenes creation of the Live Test that launched at Summit.
A/B Testing: The value of choice in decision-making
Reducing confusion and mitigating friction are things that come to mind when thinking about presenting the optimal amount of choices for customers. However, as we discovered from a recent experiment, perspective on optimizing choice can…
Testing to Find Your Aha Moment for Value Proposition
It can be so easy to assume you know what your customer wants. The key to discovering your value proposition is to ask the right questions, not just the ones that affirm what you already know. Watch this video excerpt to learn more from Jon…
E-commerce: 5-question checklist for eliminating products
In this MarketingExperiments Blog post, we'll look at two tests recently featured in one of our Web clinics on marketing multiple products plus a valuable checklist you can use to aid your own efforts.
Landing Page Optimization: Multi-product page increases revenue 70%
Finding the right balance of product and presentation on a landing page that markets multiple products can be a tricky endeavor as products compete for customer attention. In this MarketingExperiments Blog post, let’s look at a recent test…
Marketing Multiple Products
Conversation with customers can become a challenge for landing pages cluttered with products and content.
So how do you present multiple products to the marketplace in a way that maximizes conversion?
In this Web clinic, Austin…
E-commerce Marketing: 5 takeaways from ROI Revolution Retail Traffic Summit
Over two days, ROI Revolution's first annual Retail Traffic Summit presented sessions on e-commerce marketing in today's online shopping marketplace. Read this MarketingExperiments Blog post for top takeaways of the event to inspire your…
Online Testing
Often when we begin working with a new Research Partner, the first question is, “Where do we start?” One suggestion is to use a framework to help your marketing team better understand where opportunities exist to improve conversion. Read on…
Hidden Value: What buried treasure are you ignoring in your marketing?
Read this MarketingExperiments Blog post to learn how to better reveal the hidden value your product or service has to improve your marketing efforts.
Email Marketing: Using A/B tests to challenge your assumptions
Watch this MarketingSherpa Email Summit 2014 Media Center interview with Dan Ariely, Psychology and Behavioral Economics Professor, Duke University, to hear him speak on testing assumptions.
Lead Nurturing Tested
After all of the effort put into your lead generation efforts, your sales team either wants more higher quality leads or more leads in total.
How can you bridge the gap between your marketing and the teleprospecting efforts of your sales…
How to Achieve a 232% Lift
Testing is simple enough, but using it to truly understand the mind of your customer requires a different approach.
So how can you develop a repeatable methodology that empowers you to not only see lifts, but also foster a conclusion…
Lead Generation: Customers are looking for a solution to their problems
At Lead Gen Summit 2013, Jon Ciampi, Vice President of Marketing, Corporate Development, Business and Strategic Accounts, CRC Health, recounted his challenges with PPC ads. Watch this brief video excerpt from his presentation to learn more…
Lead Generation: Great results don’t always have to be complicated
To discover what works best for generating leads in your organization, you have to wade through enough trial and error until success is the only destination left. Watch this brief video excerpt from Optimization Summit 2013 to hear how…
Online Testing
Testing is the marketer’s ultimate tool to discover more about customers. Read on to learn about testing and optimization guidelines that can aid your efforts to discover what appeals to your ideal customer.
Web Optimization: How to get your customers to say heck yes!
For e-commerce marketers, and many marketers with a subscription-based business, delivering an effective value proposition for the products they sell online is vital. Read on to learn more from Tim Kachuriak, Founder and Chief Innovation…
Web Optimization: Traffic without conversion doesn’t matter
You can drive all the traffic you want to a website, but traffic without conversion is useless. So read on to learn more about why testing and optimization are vital to your conversion efforts from an interview Michael Aagaard, Founder,…
Call-to-Action Button Copy: How to reduce clickthrough rate by 26%
In this MarketingExperiments Blog post, discover the call-to-action button copy that reduced clickthrough rate 26% and how to improve your own CTA button copy to avoid this overlooked area of optimization.