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Allison Banko 2 posts 0 comments

Digital Marketing: Stop ignoring data and start learning

Allison Banko Mar 26, 2014 0

Marketers recognize the importance of data, but continue to use it reluctantly to make informed decisions. Read on to learn more about why you should build a marketing team of lifelong learners and stop ignoring the valuable insights from…

Email Marketing

Email Marketing: 3 letters to drive subject line success

Allison Banko Feb 20, 2014 0

Flint McGlaughlin, Managing Director, MECLABS, kicked off Day 2 of Email Summit with his session, “Interactive Quick-Win Clinic: 3 simple email tactics to achieve personalization without the need for complex technology.” He set out to shed…