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PPC Marketing: 3 steps to improve performance
Paid search marketing campaigns can be used as a proving ground for optimization. It can also be a method for discovering more about your customer base.
Watch this video to as Jon Powell, Senior Manager of Research and Strategy, MECLABS,…
Web Optimization: 5 steps to create a small testing program
At Web Optimization Summit 2014, Ryan Hutchings, Director of Marketing, VacationRoost, shared the “nuts and bolts” behind putting together a foundational testing process.
Read this MarketingExperiments Blog post for five steps you can…
E-commerce Marketing
This week, MarketingSherpa, sister company to MarketingExperiments, has been hosting the official IRCE Media Center. The team has been interviewing IRCE speakers and attendees on the hottest trends in e-commerce. Read on…
Online Testing
While having a suboptimal webpage can often be thought of as “losing money as we speak,” it is important to take the time to complete what we call the “discovery phase.”
Read this MarketingExperiments Blog post to learn three steps you…
Does Green Marketing Really Work?
The rising tide of "green marketing" tactics is unavoidable as customers increasingly demand new environmentally friendly products and services.
But, does a green marketing campaign really have an impact on customer purchases?
In this…
Landing Page Optimization: Testing green marketing increases conversion 46%
Green marketing is a tactic mostly built on the premise that environmental preference will hopefully equal customer preference. But does green marketing truly impact customer purchase behavior?
Read on to learn about a recent experiment…
Lead Generation: Is your registration form part of the customer journey?
When it comes to lead gen optimization, some marketers will opt to cut the number of required fields. But how can you optimize a lead gen form without making big cuts?
Read on to learn from Austin McCraw, Ben Huppertz and Ben Filip, all…
CTA Optimization: Button copy test increases click rate 95%
Button copy testing can help you set the tone for conversation with your customers and even possibly deliver a quick lift in the process.
Read this MarketingExperiments Blog post to learn from Jacob Baldwin, Digital Marketing Manager,…
Optimizing Web Forms
According to the MarketingSherpa Lead Generation Benchmark Report, capturing a higher quantity of qualified leads is of one of the most important goals in the minds of marketers.
So how can marketers capture more leads in their Web forms…
Web Optimization: Simple CTA test yields 956% increase in clickthrough
A principle marketers at Web Optimization Summit 2014 have overwhelmingly voiced is to start simple and dig deeper when testing to discover more insights about your customers. Read this MarketingExperiments Blog post to learn more from…
Value Proposition: Which of your value claims is most appealing to new customers?
At Web Optimization Summit 2014, the audience helped to create a real-time test. Read this MarketingExperiments Blog post to learn about behind-the-scenes creation of the Live Test that launched at Summit.
A/B Testing: The value of choice in decision-making
Reducing confusion and mitigating friction are things that come to mind when thinking about presenting the optimal amount of choices for customers. However, as we discovered from a recent experiment, perspective on optimizing choice can…
Testing to Find Your Aha Moment for Value Proposition
It can be so easy to assume you know what your customer wants. The key to discovering your value proposition is to ask the right questions, not just the ones that affirm what you already know. Watch this video excerpt to learn more from Jon…
E-commerce: 5-question checklist for eliminating products
In this MarketingExperiments Blog post, we'll look at two tests recently featured in one of our Web clinics on marketing multiple products plus a valuable checklist you can use to aid your own efforts.
Landing Page Optimization: Multi-product page increases revenue 70%
Finding the right balance of product and presentation on a landing page that markets multiple products can be a tricky endeavor as products compete for customer attention. In this MarketingExperiments Blog post, let’s look at a recent test…
Marketing Multiple Products
Conversation with customers can become a challenge for landing pages cluttered with products and content.
So how do you present multiple products to the marketplace in a way that maximizes conversion?
In this Web clinic, Austin…
E-commerce Marketing: 5 takeaways from ROI Revolution Retail Traffic Summit
Over two days, ROI Revolution's first annual Retail Traffic Summit presented sessions on e-commerce marketing in today's online shopping marketplace. Read this MarketingExperiments Blog post for top takeaways of the event to inspire your…
Online Testing
Often when we begin working with a new Research Partner, the first question is, “Where do we start?” One suggestion is to use a framework to help your marketing team better understand where opportunities exist to improve conversion. Read on…
Hidden Value: What buried treasure are you ignoring in your marketing?
Read this MarketingExperiments Blog post to learn how to better reveal the hidden value your product or service has to improve your marketing efforts.
Email Marketing: Using A/B tests to challenge your assumptions
Watch this MarketingSherpa Email Summit 2014 Media Center interview with Dan Ariely, Psychology and Behavioral Economics Professor, Duke University, to hear him speak on testing assumptions.