Product Pages Tested

How carefully pinpointing customer anxiety led to a 78% increase in conversion

Product pages in ecommerce are the equivalent of a showroom floor. It’s where you highlight products, strive to deliver a world-class customer experience and engage in conversation.

Yet, there are elements on product pages that can have a direct psychological impact on customer behavior that ultimately risk delivering more cause for concern than conversion. So how can you find and eliminate these potential sources of customer anxiety on your product pages?

In this Web clinic, the MECLABS research team explored the results of a recent experiment in which an e-book retailer tested its way into a 78% increase in conversion by identifying and reducing potential customer concerns.

The team also revealed three key principles ecommerce marketers can use to help them spot potential anxiety on product pages.



Ben Huppertz
Taylor Kennedy
Austin McCraw


Selena Blue
Paul Cheney
Jessica Lorenz
Austin McCraw
Jon Powell

Video Production and Editing

Dennis Beard
Tara Marotta
Luke Thorpe

Technical Production

Steven Beger
Erin Hogg
Jessica Lorenz
Regina Love
Christine Risberg
John Tackett



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