Does Green Marketing Really Work?

What a recent experiment uncovered about the true psychological impact of an eco-conscious marketing campaign

The rising tide of “green marketing” tactics is unavoidable as customers increasingly demand new environmentally friendly products and services.

But, does a green marketing campaign really have an impact on customer purchases?

In this Web clinic, the MECLABS research team explored the results of a recent experiment that put green marketing to the test.

The team also revealed four key questions every marketer should ask themselves when utilizing green marketing tactics.



Ben Filip
Austin McCraw
Lauren Pitchford


Paul Cheney
Austin McCraw
Jon Powell

Video Production and Editing

Dennis Beard
Tara Marotta
Luke Thorpe

Technical Production

Steven Beger
Erin Hogg
Jessica Lorenz
Regina Love
Christine Risberg
John Tackett



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