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Digital Marketing: Stop ignoring data and start learning
Marketers recognize the importance of data, but continue to use it reluctantly to make informed decisions. Read on to learn more about why you should build a marketing team of lifelong learners and stop ignoring the valuable insights from…
The Most Effective Calls-to-Action
Think for a moment about the calls-to-action on your landing pages and in your emails.
Are they generating enough customer response?
What if there were some slight modifications you could make to your call-to-action copy, placement,…
Web Optimization: Simple CTA change increases conversion 77%
Small changes can make a big difference in the user experience. Read on to learn more about a simple call-to-action change that increased conversion 77%.
Analytics
Tracking different metrics effectively can help you yield deeper customer insights. These insights, however, are only the beginning of your investigation to better understand user interactions. Read on to learn about how metrics, testing…
Landing Page Optimization: Radio buttons vs. dropdowns
Determining which form layout options are ideal for customer data collection when building form fields can be a little tricky given their low priority in a marketer’s daily deadlines.
Read on to learn about a recent Web clinic that…
Email Marketing: How A/B testing raised $500 million for Obama for America
At Optimization Summit 2013, attendees had a chance to gain a behind-the-scenes look at the one of the biggest marketing efforts ever. The result of this effort alone generated $500 million in donations, just from the email campaign. In…
Radio Buttons vs. Dropdowns
The choice between a radio or dropdown format for our shopping carts and lead gen forms is often made quickly, leaving the design of the option presentation as an afterthought.
But what if choosing the right format for a single question…
Radical Redesigns
Radical redesigns can make it difficult to isolate specific elements contributing to the results of a test. Inherently, you just don't know what you did to the radically redesigned page that made it any better and that insight may be lost…
Value Proposition
Developing a strategy for a solid value proposition test can be tough in the age of complex multichannel marketing campaigns, so read on to learn more about four things you should consider to help you find the ideal marketing channel that…
Copywriting: Do you take your prospects on a journey?
One of your goals as a marketer is to take customers on a buyer’s journey. Read on to learn how story connects to the conversion process to aid your marketing efforts.
Prominence: Design and layout lessons from Windows 8
The size and location of an object on your landing page can impact how customers interact with your goals. So read on to learn the importance of prominence from the perspective of a consumer with the help of Windows 8.
Email Marketing: 3 letters to drive subject line success
Flint McGlaughlin, Managing Director, MECLABS, kicked off Day 2 of Email Summit with his session, “Interactive Quick-Win Clinic: 3 simple email tactics to achieve personalization without the need for complex technology.” He set out to shed…
Online Testing: 3 test options, 3 possible discoveries, 1 live test from Email Summit 2014
Executing tests live from Summit has become a MECLABS tradition. At this week’s MarketingSherpa Email Summit 2014 in Las Vegas, the MECLABS live test team is shaking things up along with the test’s sponsor, BlueHornet. Typically, the team…
Conversion Rate Optimization: Why is split testing so powerful?
Although you can’t split test your way through the trials faced in everyday life, you can use testing and Web optimization to make better marketing decisions. Read on to learn more about why A/B split testing is a helpful tool you can use…
Customer Theory
The effort and money invested in your marketing is predicated on understanding your customers all of the time. If you don’t deliver a message that alleviates their pain or helps them achieve a goal, then what good is it?
Read on to learn…
LPO: How many columns should you use on a landing page?
What is the highest performing number of columns for your webpages? The question is deceptively simple and difficult to determine unless you test your way into the optimal layout for your needs.
Read on to learn more about how a large…
A/B Testing: Is responsive design worth the investment?
According to the experts, users should be able to view your website on their various devices with minimal effort. But is responsive design worth the investment? Read on to learn more about the results of a recent responsive design test that…
How Many Columns Should I Use?
When you think about the number of columns on your landing pages, there are a few questions every marketer should ask:
What is the optimal number of columns for a page?
How should columns be weighted on a page?
Which is better: a…
Online Testing: Defining type I and type II testing errors
When it comes to website testing, maybe you’ve heard of the terms type I and type II errors, but never really understood what they mean. In the context of testing, what we are really referring to is the ever-present risk that exists in all…
Copywriting: Call-to-action testing and optimization
For Michael Aagaard, Copywriter, ContentVerve.com, optimizing call-to-action copy is one of the most fascinating aspects of improving conversion rates. Watch this video excerpt from his Email Summit 2013 presentation, "How to Optimize and…