How Many Columns Should I Use?

How using the best page layout led to a 681% relative increase

When you think about the number of columns on your landing pages, there are a few questions every marketer should ask:

  • What is the optimal number of columns for a page?
  • How should columns be weighted on a page?
  • Which is better: a right sidebar or left sidebar?

In this Web clinic, Jon Powell, Senior Manager of Research and Strategy, MECLABS, revealed the results of a recent experiment that put column layouts to the test.

Jon also shared two transferrable key principles to help answer some of the tough questions surrounding optimal column layout.

Here is some feedback from the live audience of the Web clinic:

I like how [the] data analysis differentiated visitors by generic vs. branded search.
– Elsa

I felt like it dragged. Time is valuable, so I would like to make sure we’re learning something quickly without waiting so long between the sections and transitions. – Cindy

I really appreciate the research and science that goes into the results. Eliminates a lot of the noise and subjectivity. – Zack



Jon Powell


Austin McCraw
Jon Powell

Video Production and Editing

Dennis Beard
Tara Marotta
Luke Thorpe

Technical Production

Steven Beger
Shaney Burnett
Melissa Elbert
Zachary Godfrey
Erin Hogg
Jessica Lorenz
Regina Love
John Tackett



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