MarketingExperiments - Research-driven optimization, testing, and marketing ideas

Complex or confusing checkout processes can negatively impact ecommerce conversion rates. A process that's not clear or logical to a customer can have them saying "yes" one moment, and "no" the next. Read on to find out the results of a…

Content marketing determines how your customer gets to know your company and your product. It’s your chance to break through the inner monologue of your customer’s decision-making process and create a dialogue. However, marketers often…

Many B2B marketers use free content as an incentive to gain prospect information. How can we improve lead capture on landing pages with free content? In this experiment, we look at how a few changes in the manner of how a free guide was…

Conversion – whether it be a click, a registration form sign-up or even a sale – is a goal and key metric for marketers. In this MarketingExperiments Blog post, learn the basics of the MECLABS Conversion Sequence Heuristic, and how it…

The goal of an email is to get that clickthrough to the landing page. Copy is important, but the customer’s thought process is what takes them from opening your email to finally clicking through. Here are six key objectives that email copy…

How can you make your calls-to-action more effective for generating interest and conversion? Check out today's MarketingExperiments Blog post for five traits effective CTAs have in common, along with examples for implementing those traits…

Does ethnicity in marketing images affect a campaign’s performance? Besides being an important marketing question, it’s also an interesting social question. Read this MarketingExperiments Blog post to learn more about how one newspaper used…

Responsive design, like any new technology or technique, does not necessarily increase conversion. This is because when practicing Web optimization, you are not simply optimizing a design; you are optimizing a customer's thought sequence.…

In this MarketingExperiments Blog post, we'll take a look how one ecommerce retailer leveraged the credibility of its parent brand to ease friction and turn interest into conversions on the sign-up page.

Customers in today’s market have no tolerance for hype, so your marketing claims should be devoid of any promises your team can’t deliver. Check out this MarketingExperiments Blog post to discover four questions you need to ask about your…

We’ve all seen exhaustive Web forms that tax prospects’ patience far more than they should. Read this MarketingExperiments Blog post to learn more about two vital questions every marketer should ask of lead gen forms to help find an ideal…

The elements on a product page are often one of the most underutilized tools a marketer has at their disposal. In this MarketingExperiments Blog post, learn about three elements you can tweak to help emphasize important products and…

Writing effective copy can be a struggle between finding the ideal balance of creativity and communication. Read this MarketingExperiments Blog post to learn how crafting customer-first copy can help your content deliver value.

Optimization is not a process without risk when it comes to the subtle dangers in optimizing with no perspective on how the big picture is potentially impacted by changes. Read this MarketingExperiments Blog post to learn about what a…

Optimizing to improve a customer experience can be a little overwhelming when you consider all the nuts and bolts that make up an entire ecommerce property in its entirety. In this MarketingExperiments Blog post, we'll take a look at…

Getting a lift from your testing efforts can be satisfying and rewarding. But is a lift truly a lift, or is it simply a false positive resulting from natural variation? Read on to learn how Emily Emmer Senior, Interactive Marketing…

In this MarketingExperiments Blog post, review a recent experiment where an e-book retailer tested its product pages and achieved an increase in conversion of 78%. You'll learn why mitigating anxiety is so important to ecommerce marketing,…

When it comes to nonprofit marketing, having an effective value proposition is vital. Delivering strong appeal and exclusivity to donors, in some circumstances, can potentially make or break your solvency. Read on to learn about how…