Leveraging Content to Generate Leads

3 simple tactics one company used to achieve a 96% increase in leads

Content marketing determines how your customer gets to know your company and your product. It’s your chance to break through the inner monologue of your customer’s decision-making process and create a dialogue.

However, marketers often fail to capitalize on the total potential of content on a blog, social media or site pages, which causes leads to leak out of the sales funnel.

How can you turn your content into a true lead generation tool?

In this Web clinic, the MECLABS research team made three key observations from a recent experiment where one company achieved a 96% increase in lead generation by testing how content was presented to the customer.

The team also provided a content checklist marketers can use to help tailor content around the customer experience.



Selena Blue
Jon Powell


Austin McCraw
Josh Wilson

Video Production and Editing

Dennis Beard
Tara Marotta
Luke Thorpe

Technical Production

Steven Beger
Paul Cheney
Zachary Godfrey
Erin Hogg
Jessica Lorenz
Regina Love
Christine Risberg



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