Content marketing determines how your customer gets to know your company and your product. Its your chance to break through the inner monologue of your customers decision-making process and create a dialogue.
However, marketers often fail to capitalize on the total potential of content on a blog, social media or site pages, which causes leads to leak out of the sales funnel.
How can you turn your content into a true lead generation tool?
In this Web clinic, the MECLABS research team made three key observations from a recent experiment where one company achieved a 96% increase in lead generation by testing how content was presented to the customer.
The team also provided a content checklist marketers can use to help tailor content around the customer experience.
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