MarketingExperiments - Research-driven optimization, testing, and marketing ideas

The New Year gives savvy marketers another chance to push the boundaries of customer theory even further. Read on to learn more about how a mid-sized furniture company selling mattresses online saw a 167% lift using a customer-first…

Testing and optimization is not a one-off process. By continuing to test marketing elements, you can eventually achieve that “ultimate lift.” This MarketingExperiments Blog post highlights a series of tests across multiple digital marketing…

When attempting to increase lead generation, a two-part form might be the answer. See how an online university increased leads by placing a short form on the landing page followed by a longer form.

Why do people say "yes" to your offer? Any time there is an ask for something, whether you are asking people to purchase something, give you something or to do something, the person can either say "yes" or "no." In this short article, I…

This MarketingExperiments Blog post tackles a topic that hasn’t been heavily covered – the impact of email preheaders on clickthrough and open rates. Because there isn’t much empirical research on the topic, the MarketingExperiments team…

In this MarketingExperiments blog post, we run a subject line experiment using you, our audience. Read on to find out how you can participate and have a chance to win two tickets to Email Summit 2015.

This year, we shared a multitude of discoveries achieved in the MarketingExperiments research lab. Read on for the most shared posts of 2014 to help you prepare for 2015.

After evaluating patterns from the top 100 most shared articles from the past year on The Huffington Post, we found what’s really causing their articles to go viral.

Discounts can be tempting to use as a tool to increase sales volume, but they also come with their own set of consequences. Read on to learn more about a price point experiment featured in a recent MarketingExperiments Web clinic that…

In a previous MarketingExperiments Blog post, we shared a test that yielded significant results for Felix + Iris, simply by making copy and image changes to a homepage hero unit. In this blog post, we share more insights from Jon Corwin,…

How is your homepage's hero image and copy reflecting your company's products? Read this MarketingExperiments Blog post to discover how Felix + Iris tested its homepage hero unit's image and copy to drive a 72% increase in conversion.

This MarketingExperiments Blog post features an interview with Brent Dykes, Evangelist for Customer Analytics, Adobe and author of “Web Analytics Action Hero,” this week’s MarketingSherpa Book Giveaway. Read on to learn more about Brent’s…

Professor Wouter Van Rossum visited MECLABS (parent company of MarketingExperiments) headquarters recently and shared his views on value propositions. In this MarketingExperiments Blog post, we'll share with you some of the insights that…

Let’s face it – when you ask someone to do something, such as make a purchase on your website, there may be some elements that raise concerns in your customers’ minds and hinder them from saying "yes." This MarketingExperiments Blog post is…

This MarketingExperiments Blog post provides an overview on improving the performance of online advertising from display to pay-per-click. To provide a guidepost, we share a MECLABS (parent company of MarketingExperiments) heuristic for…