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Top 5 most effective list growth tactics
List growth is a marketing goal for 63% of email marketers. With hundreds of tactics out there, where do you begin? Read on for five tactics reported as most effective by your peers.
Email Lists: How sweepstakes work for CNET [Live from #SherpaEmail]
We're reporting live this week from MarketingSherpa Email Summit in Las Vegas, sharing with you all the strategies and tactics you'll need to excel in email in 2015 (and beyond).
Read on to hear about Diana Primeau, Director of Member…
Live from Email Summit: Two tactics to reduce perceived cost in your email capture forms
In this live blog post from the MarketingSherpa Email Summit held at the ARIA Resort & Casino in Las Vegas, learn about reducing perceived cost when capturing email addresses via a registration form.
Read about and see the results of…
Increasing User Engagement
Understanding the motivation behind a conversion event is essential in discovering how to optimize your site for the best possible customer experience.
Although conversion metrics typically receive the majority of marketers attention,…
Landing Page Optimization: How a navigation test increased leads 34%
Site navigation is vital to user experience. Read on to learn more about how a tourism commission seeking to enhance visitor interaction with their website content tested their way into a 34% lift in leads.
SEO Marketing: Adding value without risking search rank
SEO is an important marketing tactic to help drive organic traffic to the website. SEO can be seen as so important that marketers might be concerned about conducting any testing to optimize a webpage that already ranks highly in Web…
Value Proposition: NFL’s Jaguars increase revenue with customer-centric marketing
The Jacksonville Jaguars, located in the home city of MECLABS Institute, have not had a winning season in nearly a decade. By some measures, the team has actually gotten worse in recent years.
Yet, despite a miserable 1-7 home record for…
4 Essential Marketing Insights from Freakonomics Author Stephen J. Dubner
This MarketingExperiments Blog post consults author Stephen J. Dubner about how to revitalize your marketing strategy. From incentivizing consumers to optimizing content marketing, learn from the author of Freakonomics how to think outside…
The Writer’s Dilemma: How to know which marketing copy will really be most effective
Testing and optimization is an ongoing process, and this MarketingExperiments Blog post takes you inside a subject line test that involved submissions from our research teams at MECLABS and Moz and you, the MarketingExperiments reader. Read…
Consumer Marketing: 4 communication tips for online salespeople from a customer perspective
B2B marketing isn’t the only business model that needs lead nurturing. High-involvement purchases like cars and insurance policies need the help of a salesperson to close the deal. Read on for four tips for online salespeople when…
Email Marketing: How responsive design might improve your emails
This MarketingExperiment Blog post involves MECLABS Institute research conducted on responsive design for mobile marketing to different form factors such as smartphones and tablets. Read on to find out the results of this research and the…
Marketing Classics: Four principles from the book that changed David Ogilvy’s life
This MarketingExperiments Blog post features four principles put forth by one of the original 1920s greats – Claude Hopkins. Included are the selfishness of customers, the fact that advertising is salesmanship and the value of understanding…
Special Live Optimization Session (with Flint McGlaughlin)
Getting into the mind of your customer is essential in forming your site pages and leading them toward saying "yes" to your call-to-action, whether that be making a purchase, reading an article or submitting a form.
Testing and…
Online Testing: Why are you really testing?
The New Year gives savvy marketers another chance to push the boundaries of customer theory even further. Read on to learn more about how a mid-sized furniture company selling mattresses online saw a 167% lift using a customer-first…
Testing and Optimization: How to get that “ultimate lift”
Testing and optimization is not a one-off process. By continuing to test marketing elements, you can eventually achieve that “ultimate lift.” This MarketingExperiments Blog post highlights a series of tests across multiple digital marketing…
Landing Page Optimization: Simple, short form increases leads 40%
When attempting to increase lead generation, a two-part form might be the answer. See how an online university increased leads by placing a short form on the landing page followed by a longer form.
Conversion Factors That Impact Your Online Marketing
Why do people say "yes" to your offer? Any time there is an ask for something, whether you are asking people to purchase something, give you something or to do something, the person can either say "yes" or "no." In this short article, I…
Email Preheaders Tested: The surprising sensitivity of a single line of text
This MarketingExperiments Blog post tackles a topic that hasn’t been heavily covered – the impact of email preheaders on clickthrough and open rates. Because there isn’t much empirical research on the topic, the MarketingExperiments team…
A/B Testing: How to improve already effective marketing (and win a ticket to Email Summit in Vegas)
In this MarketingExperiments blog post, we run a subject line experiment using you, our audience. Read on to find out how you can participate and have a chance to win two tickets to Email Summit 2015.
2014 Year Review: Most shared posts in Web opt, button copy and email marketing
This year, we shared a multitude of discoveries achieved in the MarketingExperiments research lab. Read on for the most shared posts of 2014 to help you prepare for 2015.