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From 300 to 5,000 Twitter Followers in 3 Weeks: An interview with a growth hacker
Growth hacking is a way to grow a business/website/social profile as fast as possible with the least effort possible. It usually involves coding. Karan Thakar considers himself a growth hacker because he used simple tactics and a few…
Why Selfishness Is the Key to Successful Marketing
In order to best communicate as marketers, we need to sometimes slow down and ask the “why” we are doing the “what” and contemplate the reasons for the various elements of brand collateral, images, call to actions, and testimonials we…
Website Optimization: How a B2B publishing company increased free trial sign-ups by 36.4%
A popular method to acquire new customers for online subscription models is through free trials. The hope is that by using a service or product, prospective customers can fully experience and appreciate the value you have to offer.…
Finding Your Ideal Email Send Time to Maximize Relevancy
We get this question probably more than any other: when is the best time to send an email to customers?
Testing for the correct send time for your customers can increase the relevancy of your email campaigns and, in turn, increase your…
The Importance of Customer Centricity in Evolving A/B Testing
Learn from Lauren Wagner and Tessa Srebro, both of VolunteerMatch, how they use customer centricity to constantly evolve their A/B testing and their company.
The Baskerville Experiment: Font and its influence on our perception of truth
When optimizing our pages, typeface can often get overlooked in favor of more obvious elements such as page layout, call-to-action, imagery, etc. The Baskerville Experiment reveals, however, in today’s hypercompetitive market we can no…
Value Proposition: Lessons from interviews with 50 business leaders
“It’s no longer selling, it’s engaging in a way that matters.” At Email Summit 2015, Jose Palomino, Founder and CEO, Value Prop Interactive, and author of "Value Prop - Create Powerful Value Propositions to Enter and Win New Markets,"…
Branded Design Tested
Brand strategy has never been more important for marketers. Each design element on your page has a direct impact on your prospects journey down the sales funnel.
Finding the right balance between design and clarity requires testing.…
Does Brand Help or Hinder Conversion? The answer is “yes”
Does brand truly drive revenue for every company — even if it’s not Google, Nike or Apple — or is it just a marketing department’s raison d'ê·tre? Is it really as powerful as marketers think it is?
The latest MarketingExperiments Web…
Landing Page Optimization: An overview of how one site increased leads by 155%
Simple, direct and bare. When your company and process is known around the world, a blank page with little competing content can not only work, but it can work really well. Yet, simplicity is not always a key to effective website…
How Communicating Value Led to a 30% Increase in Overall Site Revenue
The goal of most marketers is conversion. Often other metrics like open rate and clickthrough are thrown by the wayside for the “all-powerful” conversion. However, it is important to consider all metrics for a potential learning, not just…
How to Recover from Failed A/B Testing
Not every test ends in a flawless success story. Learn from the presentation Ryan Hutchings, Director of Marketing, VacationRoost, gave at MarketingSherpa MarketingExperiments Web Optimization Summit 2014 about the importance of retesting…
Live from IRCE 2015: How to authentically build communities from the co-founder of Reddit
Learn from Alexis Ohanian, Executive Chair and Co-Founder, Reddit, the importance of building authentic brand communities from his interview at the MarketingSherpa Media Center at IRCE 2015.
Email Marketing: What assets should marketers be using to design better emails?
At MarketingSherpa Email Summit 2015, Justine Jordan, Marketing Director, Litmus, sat down with a MarketingSherpa reporter to talk about marketing design and creative. The two discussed how data, testing and content are some of marketers’…
Harnessing Customer Motivation
The motivation driving a customer up your sales funnel is the most influential decision in whether or not they choose to purchase from you.
However, motivation is also the most difficult element to impact.
How can marketers…
Understanding Your Customer’s Story: How one company increased conversion 104% by identifying…
Today’s MarketingExperiments Blog post provides more information on the second company mentioned in this month's Web clinic and looks at how one company conducted a simple A/B test based on its answers and immediately increased conversions…
Process-Level Value Proposition: How marketing can leverage the value it creates
Sometimes it's the little things that set you apart from your competitors in your customers' minds. Read on to learn how a simple Hallmark sticker was able to communicate the company's value proposition relatively inexpensively, setting the…
How to Construct a Customer-Focused Remarketing Campaign
Remarketing campaigns can be an excellent way to connect with your customers — if they're done correctly. Read on to learn how to construct a customer-focused remarketing effort.
How to Avoid Losing the Value of Your Value Proposition
You have the perfect value proposition, but you're still not seeing the results you were expecting. The problem could be in your execution. This MarketingExperiments Blog post explains the importance of keeping your value proposition front…
The Power of a Specific Offer to a Specific Prospect
As Flint McGlaughlin, Managing Director and CEO, MECLABS Institute, says, "Specificity converts." Read onto learn from a recent experiment involving MarketingSherpa emails to learn how targeting the correct content to the correct audience…