Joey Taravella 6 posts 0 comments

In order to best communicate as marketers, we need to sometimes slow down and ask the “why” we are doing the “what” and contemplate the reasons for the various elements of brand collateral, images, call to actions, and testimonials we…

The goal of most marketers is conversion. Often other metrics like open rate and clickthrough are thrown by the wayside for the “all-powerful” conversion. However, it is important to consider all metrics for a potential learning, not just…

As Flint McGlaughlin, Managing Director and CEO, MECLABS Institute, says, "Specificity converts." Read onto learn from a recent experiment involving MarketingSherpa emails to learn how targeting the correct content to the correct audience…

Testing and optimization is not a one-off process. By continuing to test marketing elements, you can eventually achieve that “ultimate lift.” This MarketingExperiments Blog post highlights a series of tests across multiple digital marketing…

One challenge in marketing is understanding the difference between the perception of a prospect (what the prospect believes) and reality (what actually is). This blog post takes a philosophical view of this challenge and explains how a…