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Live Email Optimization from MarketingSherpa Email Summit 2015
During this session from MarketingSherpa Email Summit 2015, Flint McGlaughlin makes live edits to several emails submitted by the audience, offering feedback on everything from pre-headers, titles, body copy and calls-to-action. Flint…
Creating Product Names to Maximize Digital Exposure
While generating the maximum exposure isn’t always the first thing your product development team thinks about when developing a product, it falls to us marketers to inform our company’s prospective customers about this new and exciting…
Email Marketing: Tips for tech support selection and contract negotiation
Learn tips from John A. Caldwell, President and Founder, Red Pill Email, about how to select vendors and negotiate the contract.
The Psychology of the Searcher: How knowing how our prospects search can help us to optimize our…
As marketers, most of us are familiar with the basics of search engine optimization, and how we can leverage certain industry-specific keywords and headlines in order to increase page visibility for our target audience. As marketers, in…
Bet on Horses, Not Customer Assumptions: How the Kentucky Derby tested content for relevance with…
When a brand has a large gap between purchases, keeping customers engaged becomes a consistent concern. For an annual event like the Kentucky Derby, engagement becomes an especially troublesome issue. Learn how the Kentucky Derby segmented…
Website Optimization: How to reduce friction in purchase and registration processes
When customers encounter too much friction in the sales or registration process, they abandon the process. To increase conversions, marketers must know how to reduce friction on their pages and in their funnels. Read on to learn how several…
Does Seasonal Messaging Really Work?
Marketers often try to use seasonal campaigns to send relevant messages to their customers or prospects.
However, seasonal campaigns, if not executed correctly, could have the opposite of the intended relatable effect leaving your…
Holidays Ahead: Market with caution
Find out the key to making the most of holiday marketing opportunities while avoiding pitfalls that can cause conversions to nosedive.
From 300 to 5,000 Twitter Followers in 3 Weeks: An interview with a growth hacker
Growth hacking is a way to grow a business/website/social profile as fast as possible with the least effort possible. It usually involves coding. Karan Thakar considers himself a growth hacker because he used simple tactics and a few…
Why Selfishness Is the Key to Successful Marketing
In order to best communicate as marketers, we need to sometimes slow down and ask the “why” we are doing the “what” and contemplate the reasons for the various elements of brand collateral, images, call to actions, and testimonials we…
Website Optimization: How a B2B publishing company increased free trial sign-ups by 36.4%
A popular method to acquire new customers for online subscription models is through free trials. The hope is that by using a service or product, prospective customers can fully experience and appreciate the value you have to offer.…
Finding Your Ideal Email Send Time to Maximize Relevancy
We get this question probably more than any other: when is the best time to send an email to customers?
Testing for the correct send time for your customers can increase the relevancy of your email campaigns and, in turn, increase your…
The Importance of Customer Centricity in Evolving A/B Testing
Learn from Lauren Wagner and Tessa Srebro, both of VolunteerMatch, how they use customer centricity to constantly evolve their A/B testing and their company.
The Baskerville Experiment: Font and its influence on our perception of truth
When optimizing our pages, typeface can often get overlooked in favor of more obvious elements such as page layout, call-to-action, imagery, etc. The Baskerville Experiment reveals, however, in today’s hypercompetitive market we can no…
Value Proposition: Lessons from interviews with 50 business leaders
“It’s no longer selling, it’s engaging in a way that matters.” At Email Summit 2015, Jose Palomino, Founder and CEO, Value Prop Interactive, and author of "Value Prop - Create Powerful Value Propositions to Enter and Win New Markets,"…
Branded Design Tested
Brand strategy has never been more important for marketers. Each design element on your page has a direct impact on your prospects journey down the sales funnel.
Finding the right balance between design and clarity requires testing.…
Does Brand Help or Hinder Conversion? The answer is “yes”
Does brand truly drive revenue for every company — even if it’s not Google, Nike or Apple — or is it just a marketing department’s raison d'ê·tre? Is it really as powerful as marketers think it is?
The latest MarketingExperiments Web…
Landing Page Optimization: An overview of how one site increased leads by 155%
Simple, direct and bare. When your company and process is known around the world, a blank page with little competing content can not only work, but it can work really well. Yet, simplicity is not always a key to effective website…
How Communicating Value Led to a 30% Increase in Overall Site Revenue
The goal of most marketers is conversion. Often other metrics like open rate and clickthrough are thrown by the wayside for the “all-powerful” conversion. However, it is important to consider all metrics for a potential learning, not just…
How to Recover from Failed A/B Testing
Not every test ends in a flawless success story. Learn from the presentation Ryan Hutchings, Director of Marketing, VacationRoost, gave at MarketingSherpa MarketingExperiments Web Optimization Summit 2014 about the importance of retesting…