MarketingExperiments - Research-driven optimization, testing, and marketing ideas

Creating a more effective headline is one of the easiest ways to make a significant lift in any experiment; it doesn’t require teams of developers or the latest technology to make happen. Discover the culmination of 15 years of research and…

As digital marketing, A/B testing and optimization have become so important over the last 15 years that we’ve literally built the MECLABS Institute around them, a whole new language has sprung up around these idea, complete with its own…

Personalization is not new to email marketing; but has it lost some of its appeal to marketers? Marketers from various industries have seen incredible success with personalization. Read on to find out how marketers have used both…

Today's algorithms can reliably predict people's personality traits just by analyzing their Facebook updates. As marketers, we have the ability to use the digital footprint data of your customers to build more effective campaigns. Read on…

For over a decade, MarketingExperiments has stressed the importance of customer reviews. With the knowledge that customer reviews are now one of the most vital components of our marketing collateral, how can we make sure that we are…

We all know by now that mobile has become an important tool for ecommerce consumers. However, do we treat it with the same level of investment that it deserves? What experience are we giving our customers: a desktop replica or something…

If you’re marketing to sell, instead of marketing to build relationships, you’re doing it wrong. This week’s MarketingExperiments blog explains why. It outlines three steps you can take right now to make sure your marketing actually…

Throughout the year, I talk to a lot of people who do A/B and multivariate testing to increase conversion rates. Even in very large companies with well-known brands, it’s not uncommon to hear stories of many tests without a lot of lifts.…

As marketers, we often hear the old adage that it is five times more expensive to gain a new customer than it is to retain an existing one. This is the same core tenet that has driven much of our work at MarketingExperiments over the years.…

At MarketingSherpa MarketingExperiments Web Optimization Summit 2014, we talked to Cindy Lu of VMware about the value of quick wins. Learn how one banner test increased clickthrough 956%.

While generating the maximum exposure isn’t always the first thing your product development team thinks about when developing a product, it falls to us marketers to inform our company’s prospective customers about this new and exciting…

As marketers, most of us are familiar with the basics of search engine optimization, and how we can leverage certain industry-specific keywords and headlines in order to increase page visibility for our target audience. As marketers, in…

When customers encounter too much friction in the sales or registration process, they abandon the process. To increase conversions, marketers must know how to reduce friction on their pages and in their funnels. Read on to learn how several…

Find out the key to making the most of holiday marketing opportunities while avoiding pitfalls that can cause conversions to nosedive.