MarketingExperiments - Research-driven optimization, testing, and marketing ideas

What is the ultimate goal a company is trying to achieve with their marketing collateral? Read on to learn how, by answering this question, companies can best determine what the most important KPI is to measure.

Read on to learn from a study by a furniture industry comparing the effects of two marketing communication strategies to mitigate customer frustration with the co-production process.

Find out how exploiting your “Only-Factor” can drive remarkable lifts in conversions.

What makes or breaks a startup company? One key element is an effective value proposition. Read on to learn how to effectively use your value proposition.

Copy editing can sometimes be an afterthought with some companies. Whenever you are producing content and campaigns for customers, make sure that it goes through a heavy round of editing to ensure your brand doesn't gain unwanted attention…

Does cause marketing provide a more effective incentive than offering discounts? Read on to learn about a toy manufacturer that used an incentive to drive revenue.

At MarketingExperiments, we endeavor to teach you to bring the process of scientific discovery to your marketing campaigns to learn what your customers really want and improve results. Learn the lesson Mary Abrahamson, Email Marketing…

Take a few minutes to write your most effective email copy expressing one of the Value Focuses that would resonate with donors of our nonprofit partner, Consumer Reports. Leave your most brilliant copy as a comment on this blog post for a…

Throughout 2015, MarketingExperiments.com has published extensive new research taken from discoveries made by our parent company, MECLABS Institute. Read on to discover the most popular subjects that were featured in the…

Read on to learn the proper way to write a value proposition.

In this social media age that marketers find themselves in, the nature of the game has changed. Customers now have the ability to become involved with brands in a way that they never have been before. Read on to learn three ways to approach…

There will always be new marketing technologies, strategies and tactics that promise to lure more customers. But what remains constant is that, no matter the tool or technique, marketing must communicate the value that the customer want.…

Ecommerce sales are growing, and yet most shopping is still done offline. Ecommerce still only represents seven percent of all retail sales. Read on to learn what ecommerce brands can learn from offline retail locations.

From previous posts on Big Five personality research in marketing we know that different personalities prefer different images and messages in ads. Personalizing ads based on personality can yield a high return on your marketing investment.…

As 2016 rapidly approaches, what better time to reflect on 2015? Read on to learn the top lessons of the year from a review of all of the 2015 Web clinics produced by MarketingExperiments.

Ecommerce allows for customers to have access to a wide variety of products at a second's notice. Online shopping has turned into a research project, with every product, service and company being able to be made transparent in just seconds.…

Marketers usually use the funnel as an analogy for customers moving through the sales process. What many marketers don’t realize, though, is that their customers are not falling into the funnel — they are falling out. Read on for two…

At MarketingExperiments we promote having a culture of testing and the importance of continually testing, even when you think you know what changes your customers will prefer. Read on to learn how one test applied to two newsletter sends…