Kayla Wainwright 2 posts 0 comments

What is the ultimate goal a company is trying to achieve with their marketing collateral? Read on to learn how, by answering this question, companies can best determine what the most important KPI is to measure.

Marketers usually use the funnel as an analogy for customers moving through the sales process. What many marketers don’t realize, though, is that their customers are not falling into the funnel — they are falling out. Read on for two…