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Andrea Johnson 14 posts 2 comments

Digital Subscription Optimization

Grow Digital Subscriptions with 4 Proven Insights

Andrea Johnson Apr 21, 2016 0
What drives people to sign up for digital subscriptions, especially when similar content can be easily obtained elsewhere for free? To answer this question, MECLABS Institute recently completed a survey of 900 U.S. consumers who spend at…
A/B Testing

Homepage Optimization: Tips to ensure site banners maximize clickthrough and conversion

Andrea Johnson Mar 23, 2016 0
Banners take up precious space on landing pages and too often don’t do enough to turn prospects into customers. Yet marketers are forced to work within their constraints. Read on to learn from March's Web clinic, featuring Mike Loveridge…
Value Proposition

How to Identify and Overcome Your Marketing Blind Spot

Andrea Johnson Mar 3, 2016 0
Just like everyone has a physiological blind spot, every marketer has a blind spot which prevents them from seeing their marketing through the eyes of their customer. Read on to learn from Flint McGlaughlin's, Managing Director and CEO,…
Value Proposition

Discover the Power of the “Only Factor” to Drive Conversion

Andrea Johnson Jan 28, 2016 0
Find out how exploiting your “Only-Factor” can drive remarkable lifts in conversions.
Conversion Marketing

Keep it Simple, Make it Personal and Other Marketing Lessons Learned in 2015

Andrea Johnson Dec 17, 2015 0
There will always be new marketing technologies, strategies and tactics that promise to lure more customers. But what remains constant is that, no matter the tool or technique, marketing must communicate the value that the customer want.…
Lead Generation

Email Capture Optimized: How one small change led to a 364% increase in leads

Andrea Johnson Oct 22, 2015 1
Want customers’ emails? Make sure your visitors perceive that it’s worth it to give it to you. This article tells how one small change accomplished that and more than tripled email capture.
Copywriting: 5 Proven Discoveries That Strengthen Copy

Copywriting: See immediate lifts by applying these 5 principles to your headlines

Andrea Johnson Sep 17, 2015 3
Creating a more effective headline is one of the easiest ways to make a significant lift in any experiment; it doesn’t require teams of developers or the latest technology to make happen. Discover the culmination of 15 years of research and…
Conversion Marketing

3 Steps to Boosting Conversions by Building Customer Relationships

Andrea Johnson Aug 20, 2015 0
If you’re marketing to sell, instead of marketing to build relationships, you’re doing it wrong. This week’s MarketingExperiments blog explains why. It outlines three steps you can take right now to make sure your marketing actually…
Copywriting: 5 Proven Discoveries That Strengthen Copy

Holidays Ahead: Market with caution

Andrea Johnson Jul 16, 2015 0
Find out the key to making the most of holiday marketing opportunities while avoiding pitfalls that can cause conversions to nosedive.
Value Proposition

Does Brand Help or Hinder Conversion? The answer is “yes”

Andrea Johnson Jun 18, 2015 2
Does brand truly drive revenue for every company — even if it’s not Google, Nike or Apple — or is it just a marketing department’s raison d'ê·tre? Is it really as powerful as marketers think it is? The latest MarketingExperiments Web…
Value Proposition

Understanding Your Customer’s Story: How one company increased conversion 104% by identifying…

Andrea Johnson May 21, 2015 2
Today’s MarketingExperiments Blog post provides more information on the second company mentioned in this month's Web clinic and looks at how one company conducted a simple A/B test based on its answers and immediately increased conversions…
Copywriting: 5 Proven Discoveries That Strengthen Copy

How to Improve Email Performance by Using the Right Words in the Right Order

Andrea Johnson Apr 16, 2015 3
In this Web clinic recap, learn from two researched experiments how to optimize your subject lines.
Email Marketing

4 Threats that Make Email Testing Dangerous and How a Major Retailer Overcame Them

Andrea Johnson Oct 2, 2014 0
When engaging in testing and optimization, one key challenge involves avoiding validity threats. As Flint McGlaughlin, Managing Director and CEO, MECLABS, says, “Those who conduct invalid tests are blind to the risk they take and make…
Conversion Marketing

Website Optimization: Why the Marketing-IT relationship is critical and 7 tips to make yours…

Andrea Johnson Jun 8, 2012 1
Efficient, effective website optimization happens when marketers optimize their relationship with their IT department. Our experts offer seven tips to move your optimization projects forward.

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Become a Marketer-Philosopher: Create and optimize high-converting webpages.

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Infographic: How to Create a Model of Your Customer’s Mind

You need a repeatable methodology focused on building your organization’s customer wisdom throughout your campaigns and websites. This infographic can get you started.

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The 21 Psychological Elements that Power Effective Web Design

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To build an effective page from scratch, you need to begin with the psychology of your customer. This infographic can get you started.

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7 Steps to Discovering Your Essential Value Proposition with Simple A/B Tests

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Drive better results when you discover what it is about your business that customers love

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