Customer-centric Marketing: 3 landing page pitfalls to avoid
Avoid these three common company-centric pitfalls to boost performance of your page and see your offer through the eyes of your customer.
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Content Marketing: Testing the lifetime value of a blog post
Though we all have our own unique blogs, with unique audiences, unique promotional tactics, and unique multipliers, if there’s one thing that a recent study from IZEA proves, it’s that our blogs may have even more lasting value than we…
Social Media Testing: How simple changes to Twitter copy led to a 119% increase in clickthrough
Here at MECLABS Institute, the culture of testing extends far beyond just the optimization team — it permeates the entire organization. A recent Twitter test imagined by our resident Marketing Operations Specialist, Walker Ragland, tests…
Website Spring Cleaning: A 5-Web-clinic crash course to help you tidy up your webpages
Just in time for spring, leverage these five MarketingExperiments Web clinics to turn that cluttered mess of a legacy page into a squeaky-clean, highly effective conversion machine. From site banners and headlines, to copy, CTAs and forms,…
Moving Beyond Personalization: How 2 companies boosted opportunities by leveraging individualized…
As marketers, it’s vital that we remember that our prospects are people, not cells on a spreadsheet. By taking the time to figure out what makes each prospect or segment tick – spoiler: it’s not simply seeing their name in a subject line –…
Using Strategic Testing to Drive Customer Engagement: An interview from MarketingSherpa Summit 2016…
Watch this MarketingSherpa Summit 2016 interview with Mike Loveridge of Humana to learn how his team harnessed strategic, incremental testing to drive healthcare enrollment.
Live From MarketingSherpa Summit 2016: Humana on the power of iterative testing
Read on to learn more about Mike Loveridge of Humana's presentation at MarketingSherpa Summit 2016 about iterative testing.
Value Prop: Three Super Bowl commercials that nailed the “Only Factor”
In last month's MarketingExperiments Web clinic, we discussed the "Only-Factor." When promoting a product or service, there is no bigger platform than the Super Bowl. Read on to learn about three companies that balanced appeal and…
2015 Year in Review: The most popular posts in optimization, list growth, analytics and digital…
Throughout 2015, MarketingExperiments.com has published extensive new research taken from discoveries made by our parent company, MECLABS Institute. Read on to discover the most popular subjects that were featured in the…
35 Key Principles to Boost Your Marketing Campaigns: 2015 Web clinic year-in-review
As 2016 rapidly approaches, what better time to reflect on 2015? Read on to learn the top lessons of the year from a review of all of the 2015 Web clinics produced by MarketingExperiments.
Nonprofit Testing: How one small change led to 190% increase in clickthrough
As marketers, we all dream of expensive radical redesigns of our websites that check off every item on our wish lists. Over the years here at MarketingExperiments though, we have routinely discovered that with a proper understanding of…
The A-Z of A/B Testing
As digital marketing, A/B testing and optimization have become so important over the last 15 years that we’ve literally built the MECLABS Institute around them, a whole new language has sprung up around these idea, complete with its own…
How Customers Read Reviews: 4 takeaways for marketers from a business school study
For over a decade, MarketingExperiments has stressed the importance of customer reviews. With the knowledge that customer reviews are now one of the most vital components of our marketing collateral, how can we make sure that we are…
Service Recovery: 3 ways that Audible uses its cancellation path to encourage retention
As marketers, we often hear the old adage that it is five times more expensive to gain a new customer than it is to retain an existing one. This is the same core tenet that has driven much of our work at MarketingExperiments over the years.…
The Psychology of the Searcher: How knowing how our prospects search can help us to optimize our…
As marketers, most of us are familiar with the basics of search engine optimization, and how we can leverage certain industry-specific keywords and headlines in order to increase page visibility for our target audience. As marketers, in…
The Baskerville Experiment: Font and its influence on our perception of truth
When optimizing our pages, typeface can often get overlooked in favor of more obvious elements such as page layout, call-to-action, imagery, etc. The Baskerville Experiment reveals, however, in today’s hypercompetitive market we can no…
Value Prop: How Radio Shack lost its way by losing sight of its ideal customer, Pt. 3
In this part three of a MarketingExperiments Blog series, learn more about how the value proposition of Radio Shack looked at the decline of the company when it began diluting its value prop rather than refining its strengths. Read on to…
Value Prop: How Radio Shack lost its way by losing sight of its ideal customer, Pt. 2
This part two of a three-part blog series covering the value proposition of Radio Shack takes a look at how the company addressed the four key principles of a strong value prop: credibility, clarity, exclusivity and appeal; and where it…
Value Prop: How Radio Shack lost its way by losing sight of its ideal customer
Defining your value proposition is an important element in determining your marketing message. This MarketingExperiments Blog post (part one of three) takes a deep dive into the value prop of Radio Shack and how that definition led to years…
Value Proposition: NFL’s Jaguars increase revenue with customer-centric marketing
The Jacksonville Jaguars, located in the home city of MECLABS Institute, have not had a winning season in nearly a decade. By some measures, the team has actually gotten worse in recent years.
Yet, despite a miserable 1-7 home record for…