Trending
- The Bionic Marketer: We need a better metaphor for AI than ‘digital agents doing your job’
- How Advanced AI Models Are Revolutionizing MeclabsAI: The future of intelligent systems
- How To Use MeclabsAI To Generate Leads
- How Do You Quickly Create Compelling Content To Grow Your Business
- How Can You Quickly Get a Higher Conversion Rate on Your Website
- The Key to Transformative Marketing Is a Transformed Marketer: How to plan you transformation
- Only Limited by Your Imagination: Unlock new levels of performance with your first custom Expert/App
- It’s a Genius Not a Vending Machine: How to get powerful results with deep, rich interactions.
- 81 Ways To Create New Value in the World: How to combine Experts, Apps, and Libraries
- Genius Hides in the Right Question: How To Get What You Want From Your New Growth SWAT Team.
Repeatable Brand Strategy
What is it that makes some brands timeless and successful and makes others forgotten overnight? What if you could bottle up whatever that is and apply it to your own brand for sustainable competitive advantage?
As marketers, our primary…
How Philip Morris & Co. Created One of the Greatest Marketing Campaigns in History Using…
In 1954, Phillip Morris created the Marlboro Man. The company used a repeatable strategy that is based on Aristotle's writings, which marketers can still use today.
Digital Marketing: 3 test ideas to optimize your incentive offers
There are countless types of incentives used to influence customers on the edge of converting, whether that’s making a purchase, filling out a lead gen form or some other conversion. In this MarketingExperiments Blog post, we review three…
Customer-centric Marketing: How market research and listening to customers informs website…
This week, our sister company MarketingSherpa has a team of reporters at IRCE 2016, hosting the official Media Center of the ecommerce event. Courtney Eckerle, Senior Managing Editor, MarketingSherpa, sat down with Matt Clark, Global Head…
Eight Lessons from the Father of Data-obsessed Marketing
With digital marketing comes data. Lots and lots of data to learn from. But taking a rigorous approach to marketing is nothing new. In fact, we can learn a lot by seeing how lessons from one of the pioneers of advertising can be applied…
Exploring Online Shopping Behavior: How website characteristics affect likelihood of purchase and…
How do characteristics of ecommerce websites affect visitor shopping behavior and likelihood to purchase? Despite the multitude of different ecommerce types and website design features available, a recent study finds some general principles…
The Difference Between Marketing and Advertising (and Why It Matters)
Advertising and marketing. We throw these words around every day without really think of their meaning and relationship. Step back from your ever day challenges for just a moment, and think a little deeper about the practice you engage in…
Does Fear-based Marketing Work?
As marketers, we are often taught to identify and tap into the pain points of our customers. But once we pinpoint these sources of customer anxiety, how should we proceed? Should we attempt to alleviate this stress through encouragement or…
Setting the Right Tone: Two key principles to build positive customer momentum
Follow these two key principles to better connect with your prospect and build positive customer momentum.
Customer-centric Marketing: 3 landing page pitfalls to avoid
Avoid these three common company-centric pitfalls to boost performance of your page and see your offer through the eyes of your customer.
Content Marketing: Testing the lifetime value of a blog post
Though we all have our own unique blogs, with unique audiences, unique promotional tactics, and unique multipliers, if there’s one thing that a recent study from IZEA proves, it’s that our blogs may have even more lasting value than we…
2015 Year in Testing: Lessons on value copy and friction
As part of his 2015 Year in Testing blog series, Micah Shull, Test Database Specialist, MECLABS Institute, digs into our testing library from last year and analyzes tests centered on value copy and friction.
Value Proposition: Avoiding the curse of the ‘Why Bother Brand’
Does your brand deliver unique value in the marketplace? If so, do potential consumers understand the exclusive value? Or do they consider your brand a replica of other offerings, with no real reason to buy from you. Read on to learn how to…
Email Marketing: 7 (more) testing opportunities to generate big wins on your next email test [Part…
Email is a great medium for marketers to utilize in their testing efforts. To help you develop your next experiment, we’ve pulled together a list of optimization opportunities around a number of email elements for you to try. Read on for…
Email Marketing: 9 testing opportunities to generate big wins on your next email test [Part 1]
Email is a great medium for marketers to utilize in their testing efforts. To help you develop your next experiment, we’ve pulled together a list of optimization opportunities around a number of email elements for you to try. Read on for…
Transparent Marketing: Research into social media marketing reveals surprising consumer discovery
When marketers think of transparent marketing in social media, content and customer service usually come to mind, and too much selling is considered forbidden. But what if customers actually want promotional information more than you think?…
Digital Subscriptions Boosted
While conventional wisdom can sometimes be that the vast majority of customers would never consider paying for digital newspaper content, the results of the survey were heartening for anyone running a subscription-based business. Forty-one…
Grow Digital Subscriptions with 4 Proven Insights
What drives people to sign up for digital subscriptions, especially when similar content can be easily obtained elsewhere for free? To answer this question, MECLABS Institute recently completed a survey of 900 U.S. consumers who spend at…
Marketing Optimization: 4 steps to more efficient practices and processes
How do you manage your campaign processes? In this post, we'll walk through core steps of the benefits of marketing optimization for your company. With just a little bit of trial and error, you will be able to spend time focusing on ways to…
Social Media Testing: How simple changes to Twitter copy led to a 119% increase in clickthrough
Here at MECLABS Institute, the culture of testing extends far beyond just the optimization team — it permeates the entire organization. A recent Twitter test imagined by our resident Marketing Operations Specialist, Walker Ragland, tests…