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Advice From Three Digital Marketing Experts on Building Your Budget
“Management is doing things right; leadership is doing the right things,” according to Peter Drucker.
Flint McGlaughlin, CEO, MECLABS Institute (parent company of MarketingExperiments), quoted this when asked what digital marketers should…
The Importance of Building Trust: What 2,400 consumers say about trust in the conversion process
Websites are more than digital images and copy. Websites are relationships with people. And if we seek to influence behavior, we need to understand and respect that relationship.
All sales begin with customer understanding
As with any…
Do Rotating Sliders Work?
Best practices on the internet are often just pooled ignorance. Rotating sliders (or banners) are considered one of these so-called “best practices” by many. It’s one thing if you’re using them for page views, but quite another when using…
Ecommerce Optimization in 8 Minutes
A clear value proposition is at the heart of any business. But in the ecommerce space, where commodities are much more common, it’s incredibly difficult to compete and also be clear about the value your product brings to the market.
In…
Page Layout Research: What the “Where’s Waldo?” books can teach us about designing…
What can "Where’s Waldo?", the lovable children’s book series of the ‘90s, teach us about designing better page layouts?
A lot, it turns out.
In UX, we use different page layouts to help organize information and guide the users’ eye…
Marketing Needs English Majors: 3 Highly marketable business skills that English majors have in…
I received my B.A. in English in May, 2008. It was one of the worst years in recent history to graduate from college. Hiring at every company in the country had all but stopped. And at the time, it seemed like there was no hope for anyone…
5 A/B Test ideas for mobile gaming apps
The developers were behind the game Air Patriots on almost every mobile app store talk about 5 a/b tests they ran inside their app and what they learned.
3 A/B Testing Case Studies from Smart Brand-Side Marketers
Read three excerpted case studies covering campaigns utilizing testing, website optimization and establishing value proposition.
Homepage Optimization
In this video, Flint McGlaughlin talks about the blind spots inherent in the InnocareHealth homepage, and how to correct them.
How Does Page Load Time Affect Conversion Rate? New Research Shows Significant Correlation
Most marketers understand that a slow page produces low conversion rates. But how significant is the correlation? Tammy Everts, Senior Researcher, SOASTA talks about her recent research on the correlation between page load times and…
Make Your Content Useful: How a simple UI change created 74% more page views
When your digital media business depends largely on page views, a 74% increase in those page views means a lot. Here's how the digital media team at Car & Driver did it.
Build a Better Home Page Strategy: How serving multiple personas on a homepage increased…
By simply directing visitors to the content they wanted, this healthcare company generated a 52% increase in clickthrough to a key page in their funnel.
Page Templates Tested: How a few UX tweaks to 45 template pages generated a 52% increase in leads
Does UX really make that much of a difference? Bryce Miller of MasterControl, an enterprise quality management software company, has measured it. It generated a significant result...
Expert Interview: How Humana uses Voice of Customer data and Creates “Super Tests” to drive customer…
Mike Loveridge is the Head of Digital Conversion Optimization at Humana. In his position, he has conducted more than 300 tests, and achieved a 70%+ win rate. In this interview, Loveridge discusses Voice of Customer data and a/b testing.
[Infographic] How to Create an Effective Testing and Optimization Plan
How do you take the MECLABS conversion heuristic and create a feasible optimization and testing plan? This infographic walks you through the process step-by-step.
The Best Conversion Rate optimizers do NOT make changes to webpages…
…they make changes to thought sequences. This article shows how the most advanced optimization experts optimize for their customers.
Data Analysis 101: How a nonprofit used data to secure a critical business decision and help find…
Getting an essential decision from a manager, client, or business partner to go your way can be vital to the ultimate success of your marketing plans.
In this post, we take a look at a basic data story to extract some larger principles…
Selling the Click vs. Selling the Product: Which strategy is more effective for a text-based PPC ad?
Ad text optimization can drive massive ROI. Here's how one text ad generated a 102% increase in conversion for an event-based organization.
Writing an Email Like a Human “Absolutely Crushed” A Traditional Marketing Send [2 Min Video]
“If you write an email like a human being would write an email, you’re going to get a better response.” So says Nathaniel Ward, Associate Director, Online Membership Programs, The Heritage Foundation. In this post, Ward describes an…
Email Marketing: Test ideas for five types of email
Stumped for an idea for your next email marketing test? Take a look at some examples for different types of emails, get some new hypothesis ideas, and test them against your control.