Micah Shull 3 posts 0 comments

As part of his 2015 Year in Testing blog series, Micah Shull, Test Database Specialist, MECLABS Institute, digs into our testing library from last year and analyzes tests centered on value copy and friction.

In this post we examine tests that use both KPI macro-yes(s) (conversions) and micro-yes(s) (clickthrough).

MECLABS (the parent research organization of MarketingExperiments) ran hundreds of tests in 2015. Learn from one of our Test Database Specialists the top two testing categories that emerged for increasing clickthrough and conversion rates.