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The MECLABS Conversion Heuristic Applied
In this Quick Win Clinic, Flint McGlaughlin, our CEO and managing director, walks through Axess Wallets’ home page and applies the Conversion Sequence Heuristic to show how easy it is to think about conversion in a sales path using the…
A Free Tool to Help Marketing Teams Discover their Brand’s and Products’ Value Prop
Identifying and clearly communicating an effective value proposition can lead to significant business success. But it is a complex topic. So when my colleague Steve Stone whipped out a simple Excel tool he created to help your team…
Best Practices Are Often Just Pooled Ignorance
How do we know that our sites are performing at their maximum ability for our given objectives?
• Is it because we used A/B testing to get a set of iterative performance bumps?
• Is it because we used a focus group to tell us how we can…
Industrial Digital Marketing
Digital marketing for industrial products has a specific set of unique challenges. For one, most industrial businesses are way behind the curve in both technology and marketing strategy. And for another, industrial product manufacturers are…
How Sermo Increased the Opt-in Rate for a Rented List by 197%
Are rented lists effective? What can I expect for a conversion rate on one? Are my emails even getting read when I rent a list?
These are all good questions, and the answer is…
It depends.
The best we can do is look at what other…
Optimizing Course Product Pages
As marketers, the best possible way to sell a course is by doing the hard work of imagining for your customers. Of course, this is much easier said than done.
In this Quick Win Clinic, Flint McGlaughlin demonstrates how to optimize a…
The Most Shared MarketingExperiments Content of 2016
Yes, yes. 2016 was a bad year. We get it.
But it wasn’t all bad. We published some fairly exciting stuff here on MarketingExperiments. It was so exciting that a good portion of our audience found the time to share it with their…
Optimizing Software Landing Pages
Downloading software is a difficult decision. As consumers, we’ve been burned by so many software downloads that have spyware, adware and malware hidden inside them.
Making that decision to download more attractive is exactly what Flint…
Advice From Three Digital Marketing Experts on Building Your Budget
“Management is doing things right; leadership is doing the right things,” according to Peter Drucker.
Flint McGlaughlin, CEO, MECLABS Institute (parent company of MarketingExperiments), quoted this when asked what digital marketers should…
The Importance of Building Trust: What 2,400 consumers say about trust in the conversion process
Websites are more than digital images and copy. Websites are relationships with people. And if we seek to influence behavior, we need to understand and respect that relationship.
All sales begin with customer understanding
As with any…
Do Rotating Sliders Work?
Best practices on the internet are often just pooled ignorance. Rotating sliders (or banners) are considered one of these so-called “best practices” by many. It’s one thing if you’re using them for page views, but quite another when using…
Ecommerce Optimization in 8 Minutes
A clear value proposition is at the heart of any business. But in the ecommerce space, where commodities are much more common, it’s incredibly difficult to compete and also be clear about the value your product brings to the market.
In…
Page Layout Research: What the “Where’s Waldo?” books can teach us about designing…
What can "Where’s Waldo?", the lovable children’s book series of the ‘90s, teach us about designing better page layouts?
A lot, it turns out.
In UX, we use different page layouts to help organize information and guide the users’ eye…
Marketing Needs English Majors: 3 Highly marketable business skills that English majors have in…
I received my B.A. in English in May, 2008. It was one of the worst years in recent history to graduate from college. Hiring at every company in the country had all but stopped. And at the time, it seemed like there was no hope for anyone…
5 A/B Test ideas for mobile gaming apps
The developers were behind the game Air Patriots on almost every mobile app store talk about 5 a/b tests they ran inside their app and what they learned.
3 A/B Testing Case Studies from Smart Brand-Side Marketers
Read three excerpted case studies covering campaigns utilizing testing, website optimization and establishing value proposition.
Homepage Optimization
In this video, Flint McGlaughlin talks about the blind spots inherent in the InnocareHealth homepage, and how to correct them.
How Does Page Load Time Affect Conversion Rate? New Research Shows Significant Correlation
Most marketers understand that a slow page produces low conversion rates. But how significant is the correlation? Tammy Everts, Senior Researcher, SOASTA talks about her recent research on the correlation between page load times and…
Make Your Content Useful: How a simple UI change created 74% more page views
When your digital media business depends largely on page views, a 74% increase in those page views means a lot. Here's how the digital media team at Car & Driver did it.
Build a Better Home Page Strategy: How serving multiple personas on a homepage increased…
By simply directing visitors to the content they wanted, this healthcare company generated a 52% increase in clickthrough to a key page in their funnel.