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- The Implied Value Proposition: Three ways to transform your sales copy
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- The Marketer as Philosopher, Episode 3
The Conversion Heuristic Analysis: Overcoming the prospect’s perception gap - Data Pattern Analysis: Learn from a coaching session with Flint McGlaughlin
- The Marketer as Philosopher Episode 2
The Data Pattern Analysis: 3 ways to turn info into insight - Get Your Free Simplified MECLABS Institute Data Pattern Analysis Tool to Discover Opportunities to Increase Conversion
- The Marketer as Philosopher
Episode 1: Become a Force for the Good - How to Get Buy-in for Your Projects, Plans and Proposals From the First Pitch to Successful Completion (plus free template)
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Shaniah McGlaughlin 5 posts 0 comments
Shaniah McGlaughlin, Partnership Analyst, MECLABS Institute. Shaniah works on the Executive Leadership team creating and editing content for the C-suite. In addition, she engages in one-on-one conversations with the MarketingSherpa and MarketingExperiments community – analyzing the top issues marketers are facing today, and helping to determine the most effective solutions. Shaniah uses the insights from these strategic conversations to develop content and resources for our global audience. When she’s not conducting research, Shaniah attends classes at Harvard University’s Extension School, studying writing and psychology.
Four critical paradigm shifts that you should consider before you invest in a website redesign
Value Proposition: How to find the best expression of your value
How to determine the most effective answer to why customers should choose your product.
The Trust Trial: Could you sell an iChicken?
If Apple released an iChicken, people would be lined up and down the streets to buy it. That’s the power of BRAND. You build a brand by earning your customers’ trust. Here’s how …
When is a Click More Important than a Purchase?
Expecting a customer to be ready to make a purchase with only an email is like asking a friend you made an hour ago to help you move. Marketers must remember that the goal of most emails is simply to get a click, not a purchase. This is…
How to Avoid Losing the Value of Your Value Proposition
You have the perfect value proposition, but you're still not seeing the results you were expecting. The problem could be in your execution. This MarketingExperiments Blog post explains the importance of keeping your value proposition front…