Author

Shaniah McGlaughlin

Shaniah McGlaughlin, Junior Content Writer, MECLABS Institute Shaniah oversees an executive content management system, reviewing and editing over 400+ pieces of content annually, while creating and publishing monthly newsletters and designing templates and content-focused tests to achieve the highest readership for the site. Additionally, she assists in the creation of support content for executives (i.e. presentations, reports, summaries). In her free time, she enjoys music composition, sports and spending time with family and friends.

Email Marketing

When is a Click More Important than a Purchase?

Shaniah McGlaughlin Apr 10, 2017 0

Expecting a customer to be ready to make a purchase with only an email is like asking a friend you made an hour ago to help you move. Marketers must remember that the goal of most emails is simply to get a click, not a purchase. This is…

Value Proposition

How to Avoid Losing the Value of Your Value Proposition

Shaniah McGlaughlin May 11, 2015 2

You have the perfect value proposition, but you're still not seeing the results you were expecting. The problem could be in your execution. This MarketingExperiments Blog post explains the importance of keeping your value proposition front…