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Shaniah McGlaughlin 5 posts 0 comments
Shaniah McGlaughlin, Partnership Analyst, MECLABS Institute. Shaniah works on the Executive Leadership team creating and editing content for the C-suite. In addition, she engages in one-on-one conversations with the MarketingSherpa and MarketingExperiments community – analyzing the top issues marketers are facing today, and helping to determine the most effective solutions. Shaniah uses the insights from these strategic conversations to develop content and resources for our global audience. When she’s not conducting research, Shaniah attends classes at Harvard University’s Extension School, studying writing and psychology.
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Value Proposition: How to find the best expression of your value
How to determine the most effective answer to why customers should choose your product.
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