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Shaniah McGlaughlin 5 posts 0 comments

Shaniah McGlaughlin, Partnership Analyst, MECLABS Institute. Shaniah works on the Executive Leadership team creating and editing content for the C-suite. In addition, she engages in one-on-one conversations with the MarketingSherpa and MarketingExperiments community – analyzing the top issues marketers are facing today, and helping to determine the most effective solutions. Shaniah uses the insights from these strategic conversations to develop content and resources for our global audience. When she’s not conducting research, Shaniah attends classes at Harvard University’s Extension School, studying writing and psychology.

Conversion Marketing

The End of Web Design: Don’t design for the web, design for the mind

Shaniah McGlaughlin Apr 9, 2019 0
Four critical paradigm shifts that you should consider before you invest in a website redesign
Value Proposition

Value Proposition: How to find the best expression of your value

Shaniah McGlaughlin Oct 17, 2018 0
How to determine the most effective answer to why customers should choose your product.
Conversion Marketing

The Trust Trial: Could you sell an iChicken?

Shaniah McGlaughlin Sep 13, 2018 1
If Apple released an iChicken, people would be lined up and down the streets to buy it. That’s the power of BRAND. You build a brand by earning your customers’ trust. Here’s how …
Email Marketing

When is a Click More Important than a Purchase?

Shaniah McGlaughlin Apr 10, 2017 2
Expecting a customer to be ready to make a purchase with only an email is like asking a friend you made an hour ago to help you move. Marketers must remember that the goal of most emails is simply to get a click, not a purchase. This is…
Value Proposition

How to Avoid Losing the Value of Your Value Proposition

Shaniah McGlaughlin May 11, 2015 2
You have the perfect value proposition, but you're still not seeing the results you were expecting. The problem could be in your execution. This MarketingExperiments Blog post explains the importance of keeping your value proposition front…

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