Name: The MECLABS Conversion Index
Uploaded: 2017-05-10
Channel: Paul Cheney

Optimizing marketing collateral is difficult. First, there is the constant stream of new tactics and clever hacks to implement. Then there are the politics of your team interacting with management for budget, thought leadership and decision making. And on top of that, there is the overwhelming feeling of not knowing where to begin.

MECLABS Institute (MarketingExperiments’ parent company) developed the Conversion Index to help get past these problems.

C=4m+3v+2(i-f)-2aThrough this simple formula, we’ve been able to create the largest library of experiments in the field of conversion optimization.

During the Live Optimization Session at MarketingSherpa Summit 2017 (our sister company’s annual conference), our managing director, Flint McGlaughlin, walks through the Conversion Index and how to use it by simply adding, removing, or changing elements on your page.

You Might Also Like:

Download the free Quick Guide to Conversion Rate Optimization

The MECLABS Conversion Heuristic Applied: How a single-product ecommerce site can optimize its sales with a tested methodology

Homepage Optimization: 5 Marketing blind spots that inhibit conversion (and how you can correct them)

[Infographic] How to Create an Effective Testing and Optimization Plan

Landing Page Optimization: Customer service can be a treasure trove of ideas for LPO

Paul Cheney 89 posts 98 comments

Paul Cheney, Senior Manager, Content & Marketing, MECLABS Institute, MarketingSherpa, MarketingExperiments. Paul is the Senior Managing Editor of MarketingExperiments.com at MECLABS Institute. He helps turn raw research into easy-to-understand content for MarketingExperiments readers. He earned his B.A. in English literature from Covenant College. Before joining the MarketingExperiments team, Paul wrote grant proposals and fundraising letters for a mid-size nonprofit in New Jersey. He has also worked as a freelance Internet marketing consultant and copywriter for small businesses. In his spare time, Paul enjoys reading, writing poems and dating his wife, Callie.

The Prospect’s Perception Gap

Email is a Relational Medium

1 Comment

Buy Contact Lenses says 7 years ago

I really appreciate your skilled approach. These square measure items of terribly helpful data which will be of nice use on behalf of me in future.

Reply

The MECLABS Conversion Index

How optimizing your marketing collateral is as simple as “adding, removing, or changing”